SUBMITTED: Sunday, January 07, 2007
POSTED: Monday, June 02, 2008
Let me explain to you guys how this scam possibly works. If correct(and I believe it to be), hopefully it will save some people alot of grief and money.
The "Winning in the Cash Flow Business" is an info-mercial which will air in the middle of the night. This is likely done for two reasons. 1. The clientel up in the middle of the night are not typically the top end of society. They're often desperate. They're unemployed or underemployed. They're often not financially well off. They're sometimes elderly. They're potentially drunk or high and will act on an impulse. Perhaps that's the target audience. 2. It's cheaper to run it at night.
The program you order for arond $200-300 is actually a money LOSER for Russ and his company. The ENTIRE goal of the info-mercial and the program is to get your telephone #. THIS is where they make their money. Approximately a few days after you receive the package(often before you've ever received it), you're going to get a phone call, and they're going to keep calling until you answer. Often over a dozen times per day. Here's what happens from there-
You're going to be talking to a "fronter". The job of the fronter is to get you over to a "closer" to sell you this "exclusive opportunity" to spend anywhere from $700 to $30,000 dollars. This is know as the "Winner's Circle Program". "The Winner's Circle" program has a laughably high failure rate.
The call will start out claiming the call is from "Russ Dalby's Corperate Headquarters" and to offer you the exclusive opportunity to work with Russ and his best coaches, step-by-step, one-on-one with one goal in mind, to close note deals quickly as well as building consistent cash flow. OR it will claim they are looking for just a few motivated individuals and for the Corperate staff to guide you through your first few note deals. They will also claim you will be working "directly with Russ". They MAY also claim you are one selected of 30 individuals for the program.
Lie #1- It is not the "exclusive opportunity". They will pass it off as it is, but the truth is, thousands of people that week will be offered this "exclusive opportunity", and unfortunately thousands will unkowingly sign up. You are extremely "exclusive"(over 95%, more on this later) if you don't get ripped off and make a dime. You are one of "the selected group" who will contribute to approximately 1.5 MILLION dollars in gross sales for the week for the Dalby Wealth Institute. This is from a pool who typically spends between $2,000 and $6,000 on the "Winner's Circle". Do the math on that guys and figure out how "exclusive" it is. Another one you'll likely hear is "Russ and his 'coaches' are only looking to work with a handful of people". "Since space is so limited Russ wants to make sure we are only considering people who are serious about changing their finacial situation". Complete lie.
Lie #2- "You will be working directly with Russ." False UNLESS you are willing to spend in the 5-10 thousand dollar range and really not even then. This is where you actually come to Colorado. This will be a brief seminar and then an "expert" puts you on the phone and basically has you cold calling people. The big sell on getting you to Colorado is not the program. It's to upsell you even more and get you to spend even more money while there. You're already there and have blown a BUNCH of money. Most figure they're already into it for so much, what's another grand or more? Either way, unless you fall for this most expensive ripoff, you will not be "working directly with Russ". And, it's only "working directly with Russ" if you consider that sitting in on a seminar in an auditorium. If you don't believe me, ask to speak with him(Russ) since you are one of such a select group. Certainly he has a few moments right? He'll be "busy at the moment". Ask if you can call back and talk to him or if he can call you when he gets a moment. Trust me, it'll never happen.
Lie #3- "guide you through your first few note deals". That's a lie. They'll sign you up for some some stupid computer class which they know most people won't do anything with. This is the "protege program" you'll hear about if you're naive enough to let a fronter move you over to a closer. Once they have your money you are WORTHLESS. You no longer have any value. Unless you are willing to spend more.
BTW- The odds are EXTREMELY high you will never close a note deal. EVER.
You're going to hear how the program is ending that day or at a minimum that week. This the "one call close". This is where the fronter will explain that the "program is ending this week" and if you don't sign up THAT DAY, you won't be able to get into it later. Never. The "closer", who will also be referred to as the "program director" will really put the pressure on to do it right then and there. It's an extremely high pressure technique. Hesitation, saying you want to think about it, saying you want to discuss it with your spouse, saying you can't afford it, etc. are very often met with nasty remarks and/or more pressure. The crux of this is saying if they get off the phone without your credit card number, you lose any possible opportunity for this exclusive and golden opportnity. It's the time is of the essence sales technique and it's a lie.
Lie #1(on the last paragraph)- The program is not ending that day, week, or year. Unless is gets shut down by a Governmental agency. Not that you want to sign up for it, but the "program" is not ending. If you don't believe me, say "no" and see if they call you back. BTW- you probably have to say no on at least three separate phone calls before they'll leave you alone. The first phone call is from a "senior fronter". He or she usually has at least three months experience at the Dalby Wealth Institute. Often more. This is the first bite at the apple and their best shot to hook you. Don't get me wrong, they're going to call you until you answer and give them a no for the first time. Then you go into the recycle pool. This is where a less experienced "fronter" comes back a second, third, or sometimes fourth time. Thay literally WILL NOT leave you alone barring to be asked to be removed from the no call list(then legally they have to). If you don't believe me, say no and when they call back(and they will), tell them you were told earlier the program was ending. You'll likely get a lame "we created one more final class" response. Also a lie.
Lie #2- There is no "program director". The "program director" is the first "closer" not on the phone they can find. They have over 75 of them. There is going to be an EXTREME buildup in the initial pitch how the program director is SO busy, so experienced, so important, etc. Try this for fun- When the person mentions the "program director", ask who it is. Listen for the silence on the other end. Assuming the sales person finds a "closer", you're going to get the "post close". They'll likely start explaining how the "program director" just got out of a meeting and how this is your lucky break to speak with this genius. "Great news! Mr./Mrs._____ IS available. I gave him/her a summary of our discussion and told him/her you are very motivated and deserve this chance. Mr./Mrs._____ normally only talks to clients by appointment. Mr./Mrs.____is part of Russ's hand held experts. He/she specializes in helping people like you get their business going. Mr./Mrs.____asked me to make sure we still have space available in the Winner's Circle. I checked with the coordinator(one does not exist either) and we do but he/she told me we are wrapping ip up this week/day". Basically, everything in that is false. Thay may also tell you how the program director owed them a favor and that's how they were able to get you in. "This is a great opportunity for you!" It is. A great opportunity to get ripped off out of alot of cash.
They're going to ask you for your "top three goals" in the initial part of the call. This is where they get you dreaming. Most people called are going to mention getting a house, a better car(assuming they have one), retirement, travel, or money for their kids. They'll claim this shows you are "motivated" and "are the kind of person I am looking to recruit and recommend for the program". Then they're going to use it later in the call to get you thinking about it again and sometimes tug at your heart strings. This is going to be the hook for the closer. He/she is going to ask the original caller what it's going to take to finish the call and get your money. What is important to you(which you will never get). Then the closer is going you harp on it and how you'll never reach your goals unless you do it(spend your money) right THEN(almost always) or shortly later that day.
"Custom business path". Ask them what exactly this is. "They have to ask if you are doing it by yourself or with a spouse. This a major red flag as you will have to get both to agree and get both on the phone. It's a pain in the neck for the seller. They'll try and get you to say you are the "decision maker" and can make the decision without talking it over with your spouse.
Your going to hear about "success stories". This is defined as someone profiting after the program. It runs at over a 95% failure rate. I actually think it's closer to 98%. Keep in mind, that's people making ANYTHING. Not the big bucks you'll hear about later in the call or that you heard about in the infomercial. If you don't believe it, ask for the percentage of success stories. Gezz, ask for the total number from last year. If they lie about it, ask for a list of names and ask for the number of people who signed up for the program in the 2006(or previous years). See how they dance around that or if they'll even attempt to answer it.
Your also going to hear how you COULD make 2,3,5 thousand dollars or more per deal. Legally they have to say COULD b/c WOULD or WILL is a false promise. Believe me, that is SO rare. Again, ask how many people who signed up for their program last year made 2,3,5 thousand PER deal.
Before they get you over to the closer, they have to brackett you. This is where they figure out how much you are potentially willing to spend(waste)-
Level 1- If you're looking for 3-5 thousand in "monthly cashflow", individuals "invest" between 2-3 thousand in their note "business" to get started. This is usually the low-ball end, but they'll go lower if there is no way you can afford it. They're going to try and get you to at least Level 2.
Level 2- If you're looking for 5-10 thousand in monthly cashflow, individuals invest anywhere from 3-5 thousand in their note business to get started. Gee, just five grand for nothing?
Level 3- If you're looking for 15, 20, 25 thousand or more PER MONTH in monthly cashflow, individuals invest anywhere from 5-10 thousand in their note business to get started. This can go higher with the "upsell".
Some sales people will get even more outrageous and multiply the "monthly cashflow" by 12 and call it annual cashflow. That really gets some people going when they start hearing about six-figures a year. I looked on their "sucess stories" board when I was in there and they had ONE person on the board over $100,000 in TOTAL income. Trust me, there are not many more.
There attrition rate among employess is atrocious. My guess would be over 90% quit within the first six months. Once most realize what they are doing, it gets embarassing. Once you realize who you are doing it to(people on their last legs and LAST bit of money) you feel nothing short of filthy.
I say this in all sincerity- Do not do this. You're almost gauranteed to be embarassed and out of alot of money. You'll likely be so embarassed you won't tell anyone of your very stupid error, and you WILL NOT be getting your money back without the threat of a lawsuit AND a report from the Better Business Bureau they take seriously(which they don't almost all of the time). That's what they are counting on. You giving up and not pursuing anything due to your later admitted stupidity.
Do yourself a big favor. Don't be a fool.
Russ will probably sue me for this. Unfortunately for him it's all true.