SUBMITTED: Friday, April 27, 2007
POSTED: Friday, April 27, 2007
The Cost of Spot Production
Response Magazine - April 2007 Issue
The approximate costs of a 60-second spot compared to 2006's numbers. The figures are based on interviews with the spot producers working from budget to high-end shows. (Note: every show is different, and the producers range in scope from low-budget firms to the high-end companies that work primarily with brand marketers)
2006 & 2007 comparisons
Low-End - High-End
Low-End - High-End
Script Consulting
$2,600 - $5,750
$2,600 - $5,750
Script
$1,600 - $8,250
$1,600 - $10,000
Music/Audio
$1,250 - $6,250
$1,250 - $10,000
Crew/Equipment
$5,200 - $31,250
$5,200 - $40,000
Location/Studio
$1,600 - $5,600
$1,600 - $15,600
Art Direction/Stylist $2,100 - $7,300
$2,100 - $10,000
Props
$1,250 - $6,800
$1,250 - $6,800
Editing
$4,200 - $21,000
$4,200 - $21,000
Catering
$850 -
$2,850
$850 - $2,850
Director
$2,600 - $12,500
$2,600 - $15,000
Animation/Graphics $2,100 - $20,800
$2,100 - $20,800
Make-up (10-35%) $2,660 - $49,516
$2,660 - $49,516
Total
$29,260 - $190,991 $29,260 - $210,441
I haven't seen anyone say that they gave money and did not get what was agreed to.... Sounds like a great deal compared to the numbers published by Response Magazine - April 2007 issue.