SUBMITTED: Saturday, January 18, 2003
POSTED: Sunday, January 19, 2003
I find what you say about Toyota very hard to believe. Yes, I am an employee of Toyota and very proud of it. Toyotas are not only excellently made vehicles, but the dealerships pride themesleves on customer service, which is not found in other manufacturers' dealerships.
As a matter of fact, Toyota is so intent on CSI ratings, that each and every customer gets a call and survey card after every appointment with service. ASMs (Asst. Srvice Managers) are graded with these CSI results and they are a BIG factor in performance reviews as well as awards. Trust me, have a continually low CSI rating and you will NOT last long with any Toyota dealership. Toyota corporate follows these CSIs very carefully and dealerships will have problems if they are low.
Any and all complaints filed are followed up on and satisfied. Toyota takes pride in their CSI ratings and does not take complaints lightly. After all, an unhappy customer does not make for return business and that is what every dealership is aiming for. Word of mouth is the best advertisement so without keeping the customer happy, you won't have a great business.
Granted, I work for one of the best dealership groups in the area and we consistently exceed CSIs. Employees are treated well and we get great support from the higher-ups. How many times have I called corporate to get approval for special discounts, services, and perks JUST to make the customer happy. Basically, as long as the customer walks away with a smile, we are pretty much allowed to do what is necessary. We have quality techs who take all concerns seriously. No problem is too minor or "cannot be duplicated." You don't know the times I have driven a car trying to duplicate something, taken the customers for rides to show me problems, yelled at my techs because the problem wasn't fixed (yes, I do check each and every work order to make sure that the problem is addressed and fixed), etc. Then because I have spent the extra time with that one vehicle or customer, I am backed up on other tickets and have to apologize and explain to customers that their work will be done. Believe me, if YOU were the one who got my specialized service, you wouldn't be complaining about having to wait another 1/2 hour for an oil change!
Do I have a time to go home? Sure. It's 6:30. Have I every left there at that time? Not more than 5 times and that is when I have a family obligation. Do I arrive at 7:30? No. I am there at 7 so I can get a head start on organizing things to be ready for the onslaught of customers waiting at the door at 7:30.
I am not looking for congratulations here. Beleive me, I get it from my bosses. I am just trying to explain that we do care and you make us out to be mongrals who could care less. I have been in this business for over 20 years and worked in many different capacities. Believe me, Toyota is one of THE BEST companies because they CARE about customers and NOT just the bottom line. As I said, we get support from higher-ups and that is not in every manufacturer or aftermarket (i.e., Firestone). I take pride in my work and my CSI as well as the many hundreds of customers who have followed me from place to place because of what I do for them.
We are not what you make us out to be. We work hard and DO care.