SUBMITTED: Monday, March 05, 2007
POSTED: Monday, March 05, 2007
I am an owner of a mid-sized carpet cleaning and water remediation company.
We are one of the more expensive, higher end service providers in our area.
The reason I am placing my 2 cents in this report is simple - I am, as well as every other HWE (hot water extraction aka steam cleaning for you consumers reading this) firm on the planet, are completely tired of seeing your claims of HWE being unsafe.
We all know its not.
Only if HWE is performed very incorrectly, severe overwetting and under-extraction, is your method "safer" than HWE.
And in that instance, not cleaning the carpets is safer too - right?
Just as your franchisees can claim dry cleaning safer than HWE, one could similarly claim not cleaning the carpets at all vs. chem dry cleaning is a safer alternative, as your truck could blow up and burn a house down....right.
It is a possibility, and therefore not cleaning carpets is a safer alternative to chem dry.
Sounds ridiculous - but that is what we as HWE firms deal with by most dry cleaning ads and their references against HWE as a safer method.
After reading through all of the original accusations, statements, opinions, and rebuttals, I can only see pro Chem-dry folk restating their pitches less any facts to back them.
In fact, quite a few of your responses are so outrageous they do in fact discredit you folks, assisting the HWE side of the argument, but we'll get to that a bit later.
I see stated by pro chem dry comments:
"We are consistently ranked #1 overall and for our systems by the likes of Entrepreneur Magazine, Income Opportunities, etc. Our most recent ranking was again #1 of all carpet and upholstery cleaning companies and 32nd overall of all organizations regardless of industry. Stanley Steamer was nowhere near."
Well that is great - you generate revenue, that does not reflect how well your individual franchisee are doing, McDonalds leads the planet in fast food, but the ones making the burgers aren't doing quite as well.
In addition, that has no direct reflection on the quality of cleaning service chem-dry provides to the public.
The original complainant made the following statements:
"I was also told how to inform the customer how bad Steam Cleaning was and how to slam every steam cleaner out there."
I failed to see any direct response to that from anyone other than a franchisee. And you can argue "not true" until you are blue in the face, when 8 of 10 dry cleaning ads state things such as "the safer alternative" etc etc, avoid mold causing hwe cleaning, and we all know its going on, and no effort made by corporate to stop it are in place, it is in itself condoning it.
"The rumor is also that they will sooner or later start taking a percentage of what you earn."
No response to that
"They can over sell your franchise area, NO LEGAL RECORSE."
No, response to that one either.
"Example you can buy a quart of defoamer at any janitorial supply for $7.00 & they charge you $42.00 for the same product with their label on the same bottle."
Again, no response - and any response you give, to anyone in the industry, will know is ridiculous, because defoamer at $42.00 a bottle...? Maybe that is why you folks lead the industry in revenues generated.
PSSSST - hey stanley - gouge your franchisee's, be number one next year.
In one of the earlier rebuttals, a pro chem dry response states:
"Please note that most major carpet manufacturers have significant financial interests in "steam cleaning" companies. While they APPROVE most 'competitive' methods (like Chem-Drys Hot Carbonated (water) Extraction) they RECOMMEND the specific method and sometimes the actual company they directly profit from."
Are you serious....?
OK - who (exactly who) are these carpet manufacturers with financial interests in the HWE industry, and how are they in bed together - lets get specific.
And who are those on the receiving ends of those monies, again, please be specific.
Give me facts - prove your statement.
Step outside the argument, look at that statement, and ask yourself, do you really think you are helping your argument?
I mean, you folks make some pretty bold statements about the HWE process, but this tops them all.
Comments like that actually support our arguments, outlandish, unfounded comments such as this diminish any shred of credibility you hope to have in your entire HWE vs. Dry cleaning methods argument/s.
And also - I'd LOVE to see a link to a carpet manufacturer that actually calls out "Chem-Drys Hot Carbonated (water) Extraction" - verbatim - as a recommended process - pleeeease send me just one link, I mean pleeeeeease. And if you have it - I'd like to then see they are OK with the bonnet portion of the process - I have never in 20 years heard of ANY manufacturer of residential carpeting OK with a bonnet on their carpet - I have seen the opposite however, whereby warranty is void in that situation.
Another pro chem dry respondent writes:
"I have found Chem Dry to be much more logical and less damaging than forcing 20 gallons of water along with sanitizers and detergents to prevent the mold that would form otherwise, into the carpet of a house."
Firstly, in an average sized 4-5 rm job, I don't use 20 gallons of water. I'll go through about 50-60, and if I am running a rotary tool such as the rotovac, probably more to the tune of 70-80 gallons. But see.... here is the thing - I have a machine with a roots 59 blower, and I can extract it properly, and so, that the carpets are dry within 3-4 hours, they are cleaned deeper, and because we extract with a rinse, are not left with any "residues" you folks chant about regularly.
Its not how much water you use, it's how much of what you use do you get out.
And in regards to the latter part of that statement....."to prevent the mold that would form otherwise"
OK, so let me get THIS one straight, you folks actually believe that steam cleaning will form mold..... every time, no matter what, if a customer has their carpets steam cleaned, they will end up with mold. WOW..... I am speechless.
Yet another comment, that to anyone with half a brain, will further discredit your claims of a better, safer way to clean carpets.
Thanks for your helping our argument.
Which brings me full circle to the next comment in regards to "training" - which the above is an area maybe you folks at Chem Dry should take a real close look at in regards to the "training" your franchisee's receive.
Because honestly - if this is indicative of your average franchisee - your training is not so state of the art.
Pro Chem dry respondents also stated:
"I'm sure that they (reference to Stanley Steemer) are proud of their training, but ours is state of the art. Our Franchisees are required to go through an intensive five day program at our headquarters in Logan, Utah."
Whoa..... 5 whole days, I hope they get a vacation between day 3 and 4.
Maybe it should be 6, and you could then train your franchisee's not to put their foot in their mouths with statements such as HWE cleaning will form mold.
I won't put a tech in the field until they have been under a master tech here for a full month.
And that is after certification.
Also stated:
"and we are the first carpet and upholstery cleaning company with a comprehensive Indoor Air Quality Training Program."
If you are going down the path of air duct cleaning, here we go again, the old create a problem that doesn't exist to create more work we'll procure via scare tactics.....kind of how the whole dry cleaning thing has been going along so far so this should be a relatively easy addition of services for you folks.
Anyone there happen to read the 16 page EPA report in regard to air duct cleaning's effect on indoor air quality?
The one where they do NOT recommend cleaning unless very specific circumstances are present?
We did, and it's why we won't provide the service.
Wait a minute, maybe the EPA is financially tied to those that benefit by the demise of air duct cleaning firms and equipment manufacturers, a situation akin to the carpet manufacturers being financially tied into the hot water cleaning industry........
Anyone interested in reading the report:
http://www.epa.gov/iaq/pubs/airduct.html
And in closing -
I read a post:
"I believe there is room in the industry all true carpet care ?professionals? and as such we should spend far less time and effort disputing the merits of our individual processes and far more time rooting out the poorly trained, unscrupulous, fly-by-night, bait-n-switch operators of any method, who give entire industry a bad name.
John - Waterloo, Ontario"
Great, now if chem dry and their franchisee's practiced what John just preached, this post would probably be 4" long instead of 4' long.
And believe it or not - I AGREE
Though I have sounded off against Chem Dry in this response - it is simply because they themselves and their respective dry cleaning brothers are the folks that brought these issues to the table.
How many Steam cleaners do you see, with statements in their ads that imply negativity towards the dry cleaning process?
Maybe a fraction of a percent of all ads run.
How many dry cleaning ads do you see where there are implications of it being a safe or safer method than HWE - some even going so far as to state steam cleaning as a dangerous method - EXPONENTIALLY more.
Make it corporate policy to forbid such hollow unfounded statements, and you'll most likely see HWE cleaners easing off the pedal back at you folks.
I do know this, HWE firms HEAVILY outnumber the dry cleaning firms out there - should we, at the same rate dry cleaning firms do, start taking the same approach to bashing our nemesis, you folks will certainly feel it more than we ever have or will.
How long before it starts to take a slide in that direction?
Who knows.
Only you folks will when it happens.
A ban on HWE bashing and safer alternative blurbs?
Maybe something to take to the next board meeting Chem Dry.