SUBMITTED: Saturday, July 07, 2007
POSTED: Saturday, July 07, 2007
Ms. Sullivan:
Thank you for the response from an official company representative. Maybe you can answer a few questions and expand on some of your comments.
"We are an Authorized Dealer for Alarm.com, in addition to other companies."
Why do your "Advertising Directors" not make it clear that Firstline is reselling another company's services? He never mentioned this, nor is it mentioned in the brochure or DVD that he gave me. Everything on the surface made it appear that Firstline was selling its own services. Many people (myself included) find this to be important information. I don't mind buying things from authorized dealers, depending on what the product is. If I would have read the paperwork more carefully before signing it, I would have realized you were reselling me Alarm.com. I understand it's my responsibility to read what I'm signing and not Firstline's fault that I didn't, but the whole process seemed rushed and like I wasn't really given a chance to read it all. The "advertising director", while polite and respectful, was really pressing to get things done and get them done as quickly as possible. I didn't even get a chance to give the brochure more than a very quick glance or watch any of the DVD until after everyone had left.
"Firstline believes the value of what we offer (an 8 point security system installed free of charge in exchange for a thirty-six month monitoring agreement) to be a huge benefit to most consumers who might otherwise not be able to afford a home security system."
Could you explain exactly what an 8 point security system is? If you ask me to explain what *I* think "8 point security system" means, that says to me that there are 8 sensors or places in the home that are protected. Let's see...I got one motion sensor and two window/door sensors. Hmmmm...that's 3. OK...let's say you're counting the number of pieces of equipment I received. I got one control panel, one motion sensor, two window/door sensors, one keychain remote unit, and I'll even include the sign just for the heck of it. That comes out to 6. Maybe you're using that "new math"??
As I stated earlier, I didn't have a problem with agreeing to a 36-month monitoring agreement. All of the alarm companies around here ask for that same thing, so I didn't find anything unusual about that. If it's installed free of charge, can you explain the pricing differences I found after signing up? The brochure and DVD that I was given both state that the value of the security system is $895.00. Your web site says that the security system is valued at $1695.00, but is available for a "limited time special" of $899.00. The Alarm.com web site shows the EXACT same security system that was installed in my home with the same number of sensors, etc. for only $479. It doesn't say that this is any kind of special price or anything, plus Vonage and SunRocket customers are given an additional $100 off making it only $379. Some more of that new math??
And while we're mentioning price differences...the "advertising director" stated that monitoring normally costs "70-something dollars a month" (his exact words), but for being an advertising home I'd get it at the special discounted rate of $44.99 per month. Your web site lists monitoring as $49.99 per month as the price for anyone and everyone, no "advertising home" program mentioned anywhere. $49.99 is quite a difference from the claimed "$70-something", and while $44.99 is a discount over $49.99 it's not enough of a discount to interest me much. Alarm.com lists monitoring as only $35.95 per month, $9 less than your advertising home "discounted rate" of $44.99. I guess I really need to learn that new math.
"Firstline does its best to educate potential customers prior to installation by performing a pre-installation confirmation call with our Corporate Call Center and reviewing customer information and the terms of the agreement. Because we want each new customer to be able to be 100% aware of their obligation under the agreement into which we mutually enter, Firstline conducts a second confirmation call immediately upon completion of the installation. This call again covers the commitment that customers are making and asks additional questions regarding satisfaction with installation and training on the operation of the system."
Can you explain to me why the "advertising director" (the names that companies come up with for a plain and simple salesman these days just kills me) never mentioned that Firstline would be doing a credit check on me? This was also never mentioned in either the pre-installation or post-installation calls with the Corporate Call Center. The only thing anyone mentioned was that they were verifying that I was the homeowner. Verifying that the customer is the homeowner and doing a credit check are two totally different things, and have absolutely nothing to do with each other. I didn't know a credit check was being done until I was notified of activity on my credit report by the credit monitoring service that I subscribe to. After I received this notice and saw who the activity was from, I gave the paperwork a more careful read and saw in the miles of fine print that I was agreeing to a credit check. Not only did Firstline do a credit check, they checked with ALL THREE credit reporting agencies. I've had my credit checked MANY times over the years, and have NEVER had ANYONE check with all three agencies. I've never had ANY company check with more than ONE of the credit reporting agencies. Isn't checking with all three a little overkill?? This lowers a person's overall credit score, and had I known that you would be checking with all three agencies I probably wouldn't have agreed to a credit check. I'm planning on buying a new house in the next 6 to 12 months, and am trying not to do anything to lower my credit score so I can get as good an interest rate as possible on the loan.
"Although there are other offers listed directly through Alarm.com that entail consumers paying a lower monthly price, the amount of equipment received is not comparable nor is it free of charge and consumers must either install it themselves or pay for installation. These additional costs make choosing Firstline, we feel, a more financially viable option for most consumers."
Firstline may be a more financially viable option for many people, and that's fine for those people. I wouldn't have a problem with installing the system myself, and wouldn't have a problem with paying for the equipment up front in exchange for a lower monthly rate (depending on the cost). Your statement that the amount of equipment received from Alarm.com is not comparable is absolutely false. The alarm system on Alarm.com's web site that they advertise for $479.00 is EXACTLY THE SAME as what Firstline installed in my home, which Firstline claims is worth $895.00 in the brochure and DVD I was given. One GE Simon 3 alarm system consisting of one control panel, one motion detector, two window/door sensors, and one remote keychain unit. There is absolutely nothing different about that equipment on Alarm.com and what was installed in my home by Firstline. The only difference is that I would have to do the install myself, but the equipment itself is identical in model and number of sensors, etc.
When he first started on his sales pitch, the "advertising director" told me how I'd be able to do home automation stuff with the alarm system. He said I could control my lights, the thermostat, etc. But when it came time to select the equipment he said that he had a "budget" that he was required to go by. He never offered the home automation options (even at an additional cost), and acted like he was really struggling to get me the few pieces that were installed. He said that the sign for the front yard even counted towards the budget, and that he wasn't going to list the sign on the signup form so that he could get me the remote keychain unit instead. What he sold me was the "Simon 3 Starter Package A1 Without X10", which includes the keychain remote. I looked up this security system on GE's web site, so you can't convince me that these were individual pieces that required some kind of "budget".
http://www.gesecurity.com/portal/site/GESecurity/menuitem.f76d98ccce4cabed5efa421766030730?selectedID=12693&seriesyn=true
Also, after the install I noticed the buttons on the control panel for home automation options were covered with a sticker that said "Functions not available" which lead me to believe that the unit was not capable of home automation, even though he told me I would be able to do it.
"Since learning of the cease and desist order issued by the Private Protective Services Board, Firstline has complied with this order and we are currently seeking to identify the necessary steps to appeal this order. Firstline will respect the decision made by the ASLB and we look forward to resolving this issue in a timely manner."
I spoke with a Firstline rep yesterday to schedule the removal of the alarm system, and was told that the soonest the installer (the same one that initially installed the system) could get here to remove it would be Monday afternoon because his schedule was SO full. I certainly hope it's full due to removing alarm systems rather than installing them. If he's still installing them, then Firstline is not complying with the cease and desist order and is not respecting the decision made by the ASLB.