Pacific Bell Directory Advertising Rip Off rip off Pacific Bell Yellow Page Advertising Anaheim California

I recently started a carpet cleaning business on April 2003 and called Pacific Bell yellow page to place a small ad($200-$300 range) in Corona for September issue, but Pacific bell sales rep told me that small ad is not really working so I need to go with the largest size in that category and he also told me that I'll get $10 return on every dollar I spent on their yellow page ad.

So I followed his direction to go with the largest ad even though it's away out of my budget, with 2 different areas for $30,000 a year and $2,500 a month. As soon as my yellow page ad came out, which was in May 2003, whatever the pacific bell sales rep told me was 100% LIE! Response from the yellow page ad is horrible, not even 1 phone call a day! Like, May 16 calls, June 16 calls, July 22 calls, August 14 calls, Sept. 19 calls and average sales are less than $1,000 a month.

This is not what pacific bell sales rep told me which is I get $10 back on every dollar I spent with their ad and according to pacific bell sales rep, I should make $25,000 a month and get thousands of calls a month. But that was total Lie! I called pacific bell on June and asked my rep for what's going on? and he told me it's too soon to tell because the directory just came out. I waited a couple of a month to call back on August 2003.

Pacific bell sales rep told me that there's nothing wrong with an ad and he sent me other advertiser's phone call report saying that other customer who has quarter size ad than what I have is getting 50 calls a month so when my other directory come out, which is Sept. 03, I'll get better result so I didn't cancel another directory ad and waited couple months but result I'm getting is worse. So I called this month to get adjustment and help from pacific bell but my sales rep and his manager just tried to make another sales for next year.

I already paid about $11,000 including down payment. I want this company to refund my down payment and reduce total purchased price to $1,200 a year. (This figure according to pacific bell sales rep, $10 return on every dollar I spent with their ad.)I'm losing thousands of dollars every months because of this matter and this is a life threathening matter for my family. If this problem does not solve ASAP, my only choice is to go bankrupt. Please HELP! Thank you.

Steven
Corona, California
U.S.A.