I used to like the Better Business Bureau (BBB) but then I realized a few things after owning 3 businesses.
1. If you don't BUY (key word) a costly membership with the BBB, they will rate you much lower than someone who DOES buy a membership. Example, my business that does NOT have a BBB membership has 0 complaints in 3 years but has a D- rating. However, a company like Bank of America with over 8,000 complaints is rated an A+.
2. They don't check our your business before giving you an accreditation. My first business, I was unaware of the scam of the BBB so I bought a membership. BOOM, I instantly had an A rating. Did they come in and verify I wasn't a scam? No. Did they check my financials or business practices? No. Did they even verify I was a real business? No. However, they did take my $800.
3. You can't file a complaint against the BBB. This might seem obvious but how can a company who claims to be a customer advocate not even be held to the same standards as any other business? You should be able to file a legitimate complaint against them like any other LEGITIMATE business...except they're not legitimate so they don't allow this.
4. Lastly, they're not a non-profit organization or run by the government. It's essentially a large well run scam so people pay for their $800 per year BBB membership and people think this is official. Its a very FOR-profit company that isn't much more than a database of names and addresses...much like the Yellow pages. Their ratings are not accurate based on points 1 and 2 above and if you want to file a complaint...pick the phone and call the company you have a problem with or write them a letter or contact them on the website...same exact thing.