I would just like to point out that this report was misfiled. Carsdirect.com provides a lead generation service--they don't sell cars. They have zero control over the words that come out of a sales associates mouth at a car dealership.
Grievances of this nature belong with Ocala Ford, not Carsdirect. Carsdirect gave you the low price they thought you should pay, it isn't their fault Ocala Ford didn't honor that price. Further, Ocala Ford is not bound to Carsdirect when it comes to their terms of sale.
I invite you to read the "Terms and Conditions" on Carsdirect.com. It's easy, just enter your zip code.