July 28th, 2009, the Board of Directors of LaserShield, comprised of large stockholders in the business, voted Anthony Dohrmann (author of this response) as the returning Chief Executive Officer of the Company. This resulted after a collaboration with an established licensed broker dealer of 25 years who represents 391 LaserShield stockholders. My CFO was brought back too after he also left several months after my original absence from the business.
The reinstatement occurred because the management who took the helm after my departure were not able to successfully manage and grow the business to the expectation of over $35M in founding stockholders. The consequences of the collapse of Circuit City and CompUSA (LaserShield's two largest national accounts) put hardship on the business. A process and decision for proceeding "with our without" brick and mortar retail needed to be considered. Our company appears to be more resilient than some of the retailers that sell our products and services.
We decided to expand on our more stable dealer base and I produced a go forward business plan unanimously accepted by investment bankers, stockholders, the BOD, and large creditors.
LaserShield still maintains relations and sells through select Home Depot stores, Fry's Electronics and others. Our etailing business includes Sam's Club, Walmart and Home Depot. Two of our partners represent the #1 and #2 retailers in America. We have 264 licensed dealers. We service subscribers in all 50 states and we add boat loads of happy customers every month year after year. We've experienced bloggers who question the absence of more complaints from a company with such broad reach. We do such a good job it's suspicious.
You don't see that problem with ADT. I'm an experienced guy. I'm a hard working guy. I have my stockholders best interest at heart. I admit my mistake in dropping the additional "a" in GAAP. I "personally" believe the discrepancy of a minor typo on a none commercial website response highly inconclusive in regards to LaserShield book keeping, the qualifications of our staff, and my own competency. The author of the previous rebuttal, who so graciously pointed out his own error regarding his response, initially listed himself as a former employee which could be mistakenly interpreted as a fact if readers do not press on to see the additional correction. I do not qualify the authors error as a testament to this individuals accounting competency or character.
Yes, auditors can be and have been duped. Yet LaserShield certainly had little insight to what the auditors were going to test, and to which level they would pursue certain areas. Our business completes thousands of transactions each month, yet it isn't that complicated. We don't leverage our account base and the way we book revenue is straight forward because we don't sell our subscriber paper and we don't enlist the use of underwriters in that capacity. Therefore nobody really has a motive to manipulate amortization schedules and financial statements. We're not pursuing endless private capital and loans like other large players are required to do in our industry. We operate on our own cash flow today.
I reiterate- it's 10 years later, 391 investors, and thousands of customers under management for years across 50 U.S. states. We've evolved through start up teams, growth teams, and have had as many as 70 employees. We aren't perfect, but we strive to be in our service offering to customers. We're in security. We protect people from wrong doing. Sometimes third parties react from jealousy, lack of experience, lack of immediate gratification, loss of income, doubt during tough times, absent facts, and so on. That's okay. It makes us work harder to prove ourselves and ultimately that works out for the benefit of those that really matter in the long run.
I apologize to those that suffered earlier fear storms when we were in the development stage and it appeared we'd never get there. I feel for the people who felt they provided good service, yet were ultimately let go for one reason or another. It wasn't personal. I have sat on numerous other boards, launched other companies, and have no real complaints other than LaserShield. That's because in our quest to offer the highest quality of service and to pursue big dreams, we have accomplished enough to be noticed and scrutinized. We have also had to make tough choices which caused certain people offense. For those that regret their former statements or wished they could pull them down, unfortunately this website publishes a policy to "never" remove former reports, Luckily there are rooms for updates which allows for open discussions.
At the end of the day we're a great company with a terrific and loyal team, and we deliver exceptional products and services. We have released two new products both in areas of intrusion and medical since my return to the Company.
BUY LaserShield. You'll be glad you did.
AD