"Phantom" Platinum Member Benefits.
Are you a Royal Caribbean Platinum or Diamond member? (Platinum after 5 cruise credits; Diamond after 10 cruise credits). Then I hope you never have our experience. Royal Caribbean is a reputable company and we have enjoyed excellent cruises with them. But on a 12-day cruise in November, 2010, we have no doubt we became victims of deceptive practices that might prove useful information to potential Royal Caribbean cruisers.
If you are a Royal Caribbean Platinum or Diamond member, you know the hype: priority check-in, private departure lounge, express boarding, etc. Royal Caribbean might deliver on the promises in their home port Miami, but the "where available" caveat applies in too many other Royal Caribbean departure ports. In the port of Venice, Italy, many Royal Caribbean Platinum, Diamond (and even Diamond Plus aka "Double Diamond") passengers on the "Holy Land Cruise" were instructed to sit on a bare concrete floor with their luggage waiting - for some up to two hours - after the first boarding group number was called. For some this was after a 9 or 10 hour flight from the U.S. Human error? Maybe. But there would be no corrective action or consequences.
Issues actually began before our cruise as we were obliged to jump through many hoops to validate our promised onboard credit (we had booked this cruise on our previous cruise). Once we were aboard we discovered we had NOT received the onboard credit. Only because we were able to produce written evidence of our onboard credit and a photocopy of the original certificate did we succeed. The lesson here: save bring all of your papers with you.
Recall the "Onboard Ultimate Value Booklet"? We tried to redeem a coffee coupon at the Solarium and were refused with no explanation given. Up in the Viking Lounge, the bartender told us we needed to have our drink coupon "validated" at the Guest Services desk. Ours had a Johnny Rockets coupon - but the ship had no Johnny Rockets! - OK, but there was no alternative available on our ship. We had a discount offer for logo merchandise - but it was refused because items were on an "unadvertised special". These certainly appear to be deceptive practices to us.
Cabin upgrade? Our cruise was not fully booked. We requested a cabin upgrade. We were put on a "list". The next day most Norwegian passengers (RCCL is owned by Norwegians) and some South Korean passengers (many first-time cruisers) received free cabin upgrades. We did not. To confirm, cabin upgrades went to first-time cruisers. Discrimination comes to mind.
Priority seating at theater shows? Not on this cruise, pal.
Have you heard the "exclusive on-board booking bonus" claim? The same $200 credit was made available to first-time cruisers. They sat at our table with us and showed us their paperwork.
So what benefits did Royal Caribbean Platinum & Diamond members receive on this cruise? We got a lapel pin to wear to show our tier status - as in how many times we were foolish enough to overpay for RCCL's nickel-n-dime-you-to-poverty cruise. We received a well-worn terrycloth bathrobe to wear during the cruise. We had a get together social to listen to RCCL hype about their newest ships - Allure and Oasis - "a destination in themselves." (That's the goal, the ship not the ports are the new destinations.)
We talked directly to the customer affairs officer aboard. We wrote our concerns in our cruise comment card. No response from Royal Caribbean. We emailed and immediately complained to Crown & Anchor about their less than Gold Anchor service. We immediately received a "Do Not Reply Automated Response." Though our membership number, cruise booking number, home address, phone number and contact information was provided, we did not and have not heard from Royal Caribbean.
A month went by and we emailed RCCL Crown and Anchor again. And again we received a "Do Not Reply Automated Response." This public complaint is our response to being ignored by Royal Caribbean.
My advice to anyone anticipating rewarding benefits by sailing on Royal Caribbean enough times to qualify as a Platinum or Diamond member is sail with another cruise line that will appreciate repeat customers better.
I have a question for Royal Caribbean who bills itself as "the Nation of Why Not?" - Why Not treat your repeat cruisers better?
For us ... why not book our next cruise on Holland America? ... better yet, Silver Seas?
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January 21, 2011 UPDATE: Royal Caribbean announced changes in the Crown & Anchor loyalty program. To quote royalcaribbean.com, "We listened to your feedback and have made many of the changes you asked for."
Here is a measure of vindication to Royal Caribbean Crown & Anchor members who felt "ripped-off" and posted their complaints about the loss of loyalty benefits on this website. Then they endured often unwarranted disparagement from those who rebutted by labeling them "whiners" or worse. I have little doubt that public internet forums such a Ripoff Reports expedited Royal's Caribbean's urgency to revamp their loyalty program.
The question now is did Royal Caribbean make substantive improvements to their C&A loyalty program or is this "smoke and mirrors"? I am cautiously optimistic.
The GOOD: The most significant change borrows the practice from other cruise lines and awards points per day aboard instead of per cruise. This redresses the inequalities that were produced under the old system that allowed a cruiser to take two 3-day cruises and receive the same cruise credits as one who took a 12-day cruise. In theory, per diem computation greatly simplifies recordkeeping for everyone. Recordkeeping gets more complex because those who book a suite earn double points. C&A loyalty points apply, with what promises to be confusing conditions, on Celebrity and Azamara.
The BAD: Royal Caribbean added two new loyalty tiers to their Gold, Platinum, Diamond and Diamond Plus. One tier, the Pinnacle Club, has been created to recognize the topmost group. During this introductory period, Diamond Plus members who have 100+ cruise credits are enrolled though soon it will require 700 points to arrive at this tier. The second new tier, that affects many more "loyal Royals", is the Emerald Tier. The Emerald Tier has been created to add a step between Platinum (5 cruise credits) and Diamond (10 cruise credits). Under the new system, Platinum requires 30 points, Emerald 55 points, and Diamond 80 points. Though no one is supposed to be downgraded, a closer look shows, in theory, how a Diamond member could wake up this morning Platinum (one who took ten 3-day cruises = 30 points) or one who was Platinum is now Diamond (who took eight 10-day cruises = 80 points).
The UGLY: Benefits haven't been enhanced very much. Gold and Platinum tiers receive no new benefits. The only benefit an Emerald Tier recieves that a Platinum doesn't is a small welcome snack basket and a beverage (and the fine print adds conditions). There are new benefits for Diamond members, where available. Sadly, the posted "Terms and Conditions" fine print controlling the new loyalty benefits program contains even more exclusions and qualifiers. Here, the devil in the details, may be found ingredients to justify future "rip-offs".
Is Royal Caribbean's C&A Loyalty Program superior to other cruise lines? Compared to budget cruise lines such as Carnival and NCL, it appears so. Comparisons between moderate priced cruise lines are more subjective because some loyalty "perks" given by one cruise line can be more highly valued by a patron than loyalty "perks" awarded by another cruise line. And it should be noted that loyal patrons of most of these cruise lines can reach the topmost level sooner than Royal Caribbean repeat cruisers. Many "luxury" cruise lines include in their fare what Royal Caribbean gives as a loyalty award.
One will know whether this is a sweet victory or a public relations gimmick for Royal Caribbean Crown & Anchor members as soon as they take their next cruise. Until then, the jury is out.
SAH