HouseValues JustListed deception, exageration, aggresive, misleading, failure to perform as promised. Kirkland Washington

In every needs analysis consultation, defining the expectations of the prospect is paramount. HouseValues services provide a channel for RE agents to close more business from the consumers with genuine needs. Most of the "leads" will never be realized as a transaction for the Real Estate agent. The leads are for your pipeline of future business. Work the genuine leads, and simply ignore the rest. Do not focus on what you do not have, but rather what you do have. It should have been made clear, and probably was made clear to you that most of the leads provided will not work out.

There is no quick way to build a solid book of business. Your ROI will be the transactions that result in your follow up with the few genuinely interested consumers. My advise to any current customer of HV is to work all of the leads the same. Focus on which leads you are having dialog with. Do not blame HV for your failures. Do not blame the market conditions. To be successful and enjoy a good ROI, concentrate on the few, not the many leads [even with silly email addresses] that are not going anywhere.

I have found that most Real Estate agents are looking for that "now" business, or the quick sale. Build your pipeline today, manage it, and you will not have to worry about having enough transactions to meet your goals.