are you seriously complaining about a fraction of a penny? after all these years this company has been around without a price increase, no inflation in 25 years, they finally make a small increase 99/100 of a cent...and you have the odacity to complain about it, go to other stores where prices are soaring compared to last year, 99/100 of a cent in 25 years is dam good. and another thing the fact that they're called 99 cents only stores is not "false advertising" it's the name of the store, when you go to Food-for-Less do you actually think you're getting your food for less than every other store? are they too false advertising ? Taco bell doesn't have a bell last time i checked, false advertising ? Pizza Hut is not really a hut, false advertising ? Best buy, i found the same tv cheaper at walmart, can i sue best buy for false advertising, as they did not provide the best buy, false advertising?...see how ridiculous this concept is ? let's hope you get it together and appreciate a little more the great deals 99 cents only stores provides, you know you get a better deal there, stop penny pinching, you'd spend alot more elswhere. -