On the contrary, employees are representatives of your company. If you have a convicted felon as an employee then that tells me that you are willing to employ a convicted felon. How do you "build your house on truth" when you employ a felon?
Why would I allow a convicted felon into my home?
Regarding both companies commercials along the lines of "I do not want to make a profit but I need to keep my men busy", anyone with common sense knows what a complete load of garbage that is.
If Ray wants to sell out his soul on the radio, then so be it. Just know that many people can see right through the cozy, comforting, grandfathery tales he has to tell.