Fitness Blowout Refusal to honor lifetime warranty. Beware their practices. Los Angeles, California

In today's market where everyone can go anywhere to purchase goods, what differentiates one company from the next is their customer service.  And in this simple matter, Jim Rosen and Fitnessblowout fail.  As I previously mentioned, Jim has low prices and then offers a myriad of attractive incentives in order for his sale to seem better.  In reality, it is not.  He will sell you a treadmill with his "fantastic" lifetime warranty on the treadmill and on the belt.  He will send you paperwork with this warranty listed but fail to make any distinction between his paperwork and what the warranty actually covers.  There is no call outs to alert one to read the fine print  There is no mention of the word limited in his warranty.  There is no call out to the fact that his lifetime warranty is limited in any way.  When presented with this argument, Augustine Pizano simply says it's not his problem and that his warranty does not cover a tear in the belt.  I could accept this if this could be found in my paperwork or any mention of such lack of coverage on my invoice.  It does not.  When I purchased my Treadmill from Jim 7 years ago, he promised that I was covered bumper to bumper for the life of my treadmill.  He made no mention of the fact that his lifetime warranty ends if the manufacturer goes out of business.  And no where on my paperwork is this stated.  Jim will not purchase parts elsewhere to fulfill his lifetime warranty.  FRAUD in every sense of the word.  Jim promised lifetime labor was included in my lifetime warranty.  Something I had Augustine Pizano put in writing.  Augustine refused to honor lifetime labor stating he had made a mistake.  Really?  FRAUD in every sense of the word.  At one point Augustine agreed to replace my belt. After I asked for an update Augustine asked for a picture of my belt.  He then denied me coverage based on a picture.  FRAUD in every sense of the word.  My treadbelt has no curling of the edges, nor any fraying on either side of the belt.  Augustine is not qualified to make such a judgement call without having my treadmill looked at by a qualified technician.  Augustine also refuses to allow me to speak with Jim Rosen.  His exact words...'Not going to happen'.  Even if you call and ask for Jim Rosen, the employees will transfer you to Augustine.  They are trained well.  And the email address of jim.rosen@fitnessblowout.com is bogus and never generates any sort of response.  If this is truly Jims email address he is satisfied in ignoring customer complaints and implores for help.  Amazing that in 7 years my only claim for coverage under Jim Rosens "lifetime" warranty is denied.  As I said, this was a simple matter of customer service to which Augustine has failed.  Augustine and Jim are dishonorable men, and frauds.  I implore anyone attracted to their prices to seriously think of purchasing elsewhere.  Jim has a myriad of complaints leveled against him here, at complaints.com and thru the BBB.  Do not give these dishonorable men your hard earned money.