In doing some research on this company, I have a hard time believing that all the good reviews are just shills. On there's a link to literally thousands of positive comments about the service people have gotten from this company. There's also a link to a page that gives the names of several very successful clients, and what they do.
So what do you believe, then?
As far as I can tell from that website, what they offer is a website tool that lets you build your own website. I don't see where it says that they'll do everything for you. In fact, it talks a lot about the responsibility of the business owner.
I think the problem is that a lot of people think that because the business is web-based, that it's magic. It's not. You have to do all the same stuff for an online business that you have to do for a regular business. It's called hard work, folks.
So what's the problem?
I've been doing a lot of research about online business. A report from AC Nielson says that Internet sales are soaring. So, if I go out and get an online business and I don't do spectacularly well during the next few months, does that mean I should go after CNN now? Their money report said that holidays are hot--people are making a lot of money. I think it's the same principle here.
I'd like to know how long the customers who are complaining here tried to make their businesses work.
If you want to get what you pay for, you have to do the work. The Internet isn't magic. It's real business. It's competitive. And it takes a little time--just like any other business. Do you fire the landlord, throw up your hands, and quit your physical business if you're not making money hand-over-fist in the first two months? Whose responsibility is it?
Here's the report I was talking about:
I read somewhere in this forum that people aren't shopping online and that there's no opportunity. So, are major, reputable market research companies like AC Nielsen just making stuff up? I'm not saying it's magic. It's really hard work and you have to know what you're doing.
Here's that AC Nielsen report:
ACNielsen Announces One-Tenth of the World's Population Shopping Online: 627 Million People Have, including 325 Million in the Last Month
More than 627 million people have shopped online, including over 325 million within the last month, according to a study released today by ACNielsen, the world's leading provider of consumer and marketplace information. Over 212 million online shoppers mention books as among the last 3 items they purchased online. In addition:
• Over 135 million people purchased DVDs and/or video games;
• Close to 135 million made plane reservations;
• Over 128 million purchased articles of clothing/accessories/shoes;
• Over 112 million paid for music downloads and/or CDs;
• Over 106 million purchased electronic devices (including cameras, etc);
• Close to 98 million bought computer hardware; and
• Over 86 million made hotel and/or tour bookings.
The twice-yearly global ACNielsen Online Consumer Opinion Survey, the largest of its kind, polled over 21,100 respondents in 38 markets from Europe, Asia Pacific, North America, Latin America and South Africa (See Table 1 for market breakdown). The study asked Internet users around the world about their online shopping experiences, including when they last made an online purchase, what items were last purchased (see Table 2 for a list of items covered), the method(s) of payment used, what payment card was used the most for online purchases, and the most preferred payment method when shopping online.
“The findings reinforce the work we already do in the different industries – Consumer Products, Finance, Internet, Technology & IT – showing that consumers behave differently depending not only where they are buying (online vs offline) but also the category they are buying. Therefore retailers in each category need to develop a clear understanding of how consumers behave and interact with their specific category and with their brand in order to successfully drive online sales,” said Deepak Varma, senior vice president, ACNielsen International (Customized) Research.
Not surprisingly, Europe and North America have the highest incidence of online shoppers, with Germany, Austria and the UK topping the list, with at least 95 percent of Internet users having purchased online. In the UK and Germany, about two-thirds of these web users have made a purchase within the last month.
In Asia Pacific, South Korea and Taiwan rank highest, with at least 90 percent of respondents claiming to have ever made a purchase online, at least six in 10 of whom have done so within the last month.
The world's biggest online shoppers are in Germany and the UK, averaging seven and six purchases respectively in the past month. As a region, online shoppers in Europe made an average of five purchases in the last month. In fact, most of the markets in Europe display higher average purchases than North America, which showed an average of four purchases last month.
In Asia Pacific, where the average number of purchases in the past month is five, online shoppers in markets like Singapore, Taiwan, Australia and China, made an average of five to six purchases in the past month. South Korea, despite its high proportion of online shoppers, generated an average of only four purchases last month.
It is Latin America, however, which registers the lowest past month purchasing, with an average of only three purchases.
“Our recent e-commerce studies clearly show an upward trend in global online shopping,” said David Boyd, vice president of Internet Industry Research at ACNielsen. “While there is growth in nearly all global markets, we see that the lesser developed markets are maturing faster than many of their more developed counterparts. It will not be long before we have a nearly level playing field across the globe.”
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