I read the rebuttal with interest. The author certainly sounded sincere. However, I am also a victim of the DazzleSmile rip off - seemingly an ever-increasing group of people. If you doubt this, try googling "DazzleSmile Rip Off" and just see how many complaints there are out there. Quite a few.
The whole ad is misleading. It offers a FREE TRIAL, for a mere $1.95 P&H.
This is what happened to me. Having filled in the postcode to confirm I was eligible for this 'free trial', I submit your credit card details. AFTER (ie not BEFORE) I hit "ORDER" an additional $9.95 was charged to my credit card. This was enough to make me highly suspicious and not just a little annoyed. So I exercised the online consultant chat feature to learn something that horrified me.
I had unknowingly 'agreed' to receive a TRIAL (not a free sample at all) which, basically - if not returned within 14 days - meant that I would be charged $89.95. It gets worse. If I did nothing at all from that point, they would then send me the same product monthly and keep on hitting my credit card for $89.95 each month! (Geez, I sure hope my teeth look amazing after all that!)
I immediately phoned my bank and told them I was scammed. There was nothing I could do about the $12 they had already stolen, but I was damned if they were going to rip me off for another $90! The bank were happy to cancel my credit card, and are in the process of issuing a new one that this grubby little company can NOT get its hands on.
Well, my product arrived today. And guess what? IT IS EXACTY THE SAME PRODUCT THAT SELLS BY THE NAME OF WhiteGLO. I know this, because I have used WhiteGlo before and its a great product. But whereas WhiteGlo retails for about $15 for 100mls, DazzleSmile comes in a tiny container about the size of a tube of mascara (2 to 3 mls, perhaps) at a cost of $89.95!
This company is completely deceptive. The author of the rebuttal claims that its all explained on the ad. Hmmmm....really? So how come it is so easily overlooked? And how is a "FREE SAMPLE" the same as a "TEMPORARILY FREE TRIAL"? The answer is simple. They are re-bottling a very well known product, marking up the price by a couple of hundred percent, and deceiving a trusting and perhaps slightly gullible public.
Snake-oil, anyone?