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  • Report: #428231

Complaint Review: Avi Sivan

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  • Submitted: Wed, February 25, 2009
  • Updated: Wed, September 23, 2009

  • Reported By:Brooklyn New York
Avi Sivan
3 White Pine Ln., Great Neck, 11023 Great Neck, New York U.S.A.
  • Phone: 917-8635624
  • Web:
  • Category: Employees

Avi Sivan, Moshe Rahimi, Tactica International, Bennoti I'm one of many ex-employees who have not been payed. Great Neck New York

*REBUTTAL Individual responds: More Companies

*UPDATE Employee: Founder Avi Sivan Shares Direct Response Marketing Secrets in Inaugural Book

*UPDATE Employee: Press coverage of Avi Sivan, maverick of the world of informercial

*UPDATE Employee: Press coverage of Avi Sivan, maverick of the world of informercial

*UPDATE Employee: Press coverage of Avi Sivan, maverick of the world of informercial

*UPDATE Employee: Press coverage of Avi Sivan, maverick of the world of informercial

*UPDATE Employee: Avi Sibvan: innovator, leader, visionary

*UPDATE EX-employee responds: avi sivan is great guy and did more then other for his workers and just good he is all about

*UPDATE Employee: Blatant lie about Avi Sivan, generated by his competitors.

*Author of original report: More companies by Avi Sivan and Avi Sivans fake names

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Avi Sivan (also known as Moshe Rahimi) is a criminal, a liar and a thief. He, and his partner - Prem Ramchandani used to open infomercial companies under other people names, collect backorders and never fulfill them. All they really were doing is making companies public, so they could sell the stock and get away with the money, announcing bankruptcy.. and, by the way, all of their public companies were based in one office and shared insider information about each other, which is strictly illegal, so if this gets to SEC Avi and Prem will be in a big trouble.

Avi Sivan hires people and never pays them. All his businesses and properties are under other people names, so there's no use to sue him. Even Tactica International, Inc., his largest company, was under his wifes name - Regina Sivan, so if Avi gets caught, Regina will be responsible for her husbands crimes. But Avi doesn't care. He'll let her do the time, while getting a tan somewhere in South Africa..

Anyway, Avi Sivan managed to get rid of Tactica International in 2008, without filing a bankruptcy, eventhough the company owes tonns of money to investors and ex employees. Looks like Avi Sivan cheated on the buyer. He worked a lot on the search engines in 2008, he wanted all of the bad stuff about him and his company to go off the first pages of google, yahoo and other magor search engines. That's how Avi Sivan remains clean and walks away with the money. Now he decides to become an "infomercial guru", so he sells a book about how to make infomercials. He decided to make a living out of it, because in the business world he can't find anyone to fund his ideas. Everyone already knows about Avi Sivans business ethics. For example, the printing company Avi Sivan used to print his book never got payed. Avi Sivan just stole the money. Here's what an insider says on IGAI message board on hotstocked.com:
"Avi Sivan is a very underhanded businessman who apparently hires people for their services and then refuses to pay them. This kind of behavior seems to be Mr. Sivan's MO. Unfortunately I found out too late. His new book design is unpaid for and he also refuses to pay the printer claiming bad contracts and that the font was wrong even though he signed off on the proof. Sivan will get away with whatever he thinks he can. If you think a criminal is worth admiring then go right ahead..."

Concerning myself, I'm only one of ex-employees, who hasn't been payed his salary. I know a lot of people who worked for Avi and haven't been payed, but non of them wealthy enough to hire a good lawyer and finally punish Avi. But I'm sure that one day all these people will get together and fight for their rights. I'd like this report to be the first step.
The accumulative amount of money he owes to his ex-employees, investors and customers he cheated on, is pretty impressive. This would be enough to make Avi sell his properties in Hamptons, Great Neck, even his condos in NYC, to pay off his debts. Avi stole millions. He has to pay back.

Ex employee
Brooklyn, New York
U.S.A.

This report was posted on Ripoff Report on 02/25/2009 08:24 AM and is a permanent record located here: http://www.ripoffreport.com/r/Avi-Sivan/Great-Neck-New-York-11023/Avi-Sivan-Moshe-Rahimi-Tactica-International-Bennoti-Im-one-of-many-ex-employees-who-h-428231. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.

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AUTHOR: BIG TIME SHAME - (USA)

Igia, As seen on tv
inc, epil stop inc, Concept fulfillment inc, Elysee (USA) Inc, Health Direct, A
Target Direct Inc, Prime Media Inc., Speedwings Travel Inc, Igia Direct, Igia
Inc., As seen on TV products sunrise, Elysee Cuisine Inc., Next Step of
America, Diet Coffee, auto Discount Center, Lipo slim Inc and much more 




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#2 UPDATE Employee

Founder Avi Sivan Shares Direct Response Marketing Secrets in Inaugural Book

AUTHOR: Insider - (U.S.A.)

Avi Sivan, one of fathers of THE infomercial INDUSTRY, has introduced his highly anticipated first book Whatever it Takes. The legendary marketing guru discusses how entrepreneurs can get involved in the prestigious and money-making direct response marketing field, including finding the right products and negotiating the right price to sell through infomercials, mail orders, home shopping, retail and the Internet. Whatever it Takes is available at Amazon and at Avisivan.com.

April 22, 2009 Infomercial legend and world-renowned marketing guru Avi Sivan has introduced his new book Whatever it Takes, which explores the world of direct response marketing and how entrepreneurs can get their piece of the multi-billion dollar industry.

After years of opportunities and offers TO SHARE HIS MARKETING GENEOUS, Whatever it Takes is the first book Sivan believed was important enough to write .Sivan is one of the pioneers in the early days in the development of the infomercial industry. As the founder and owner of As Seen On TV, Sivan was the first and still the only person to develop the concept of building a company brand while making money on television.

Over the last 20 years Sivan has SUCCESSFULLY continued his remarkable marketing empire, culminating in his first book. Published by IGIA Inc, Whatever it Takes is an insider's perspective into the secrets of THE INFOMERCIAL INDUSTRY AND how to CREATE A SUCCESSFUL career in direct response marketing. The book shows to get started even without a background in advertising or video production. This includes RESEARCHING AND SELECTING THE APPROPRIATE FACTORIES FOR AN IMMEDIATE JUMPSTART,negotiating the right price and finding the right products to sell.

In his book, Sivan shows that every person who comes into the Direct Response marketing world has a special mission to achieve something no one else has ever achieved, no matter how small or large the impact. Through Sivan's inspiration, motivation, creativity and self-taught smarts, readers will be inspired to get the most out of their own lives.
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#3 UPDATE Employee

Press coverage of Avi Sivan, maverick of the world of informercial

AUTHOR: Insider - (U.S.A.)

YAHOO NEWS, June 1 2008.

Avi Sivan, the Informercial Guru and TV Mogul to Release His Book "Whatever It Takes"

Avi Sivan, the founder of the New York City-based IGIA Inc., is launching a book entitled "Whatever It Takes". IGIA is a world-famous direct response marketing and merchandising company for personal care products and was ranked as one of 14 most recognized brands in the US.

New York, NY June 1, 2008.

Avi Sivan, the founder of the New York City-based IGIA, INC. is launching a book entitled "Whatever It Takes". IGIA is a world-famous direct response marketing and merchandising company for personal care products and was ranked as one of the 14 most recognized brands in the US.

Mr.Sivan is an early originator of the informercial business and the owner of the "As Seen On TV" trademark. He was chosen as one of the 25 Most Innovative People in DRTV. In his book he tells all he knows about how to enter the informercial industry and gives practical advice on the business world in general.

Mr. Sivan has invented more than 230 products in his 20 years in the industry. He was awarded by United States Patent Office a patent for the world-renowned ionized hair dryer, and the cellulite machine called Cellulift. Mr' Sivan's Epil Stop brand has been the top selling hair remover in the US and was sold in Wal-Mart, CVS, Wallgreens, Amazon.com and worldwide.

Mr. Sivan believes that every person who comes into this world has a special mission to achieve something no one else has ever achieved, no matter how small or large the impact. Through Mr. Sivan's inspiration, motivation, creativity, and self-taught smarts, you will be inspired to get the most out of your own life. By applying Mr.Sivan's "Whatever It Takes" brassy attitude you will achieve your goals.

The book is set to launch this fall

For more information bout the book please visit http://www.avisivan.com/


LEXINGTON HERALD-LEADER

Wednesday, October 15, 1997 www.kentuckyconncct.com Metro Final Edition

SUCCEEDING IN SMALL BUSINESS

Ad blitz a new method to sell hair remover

Avi Sivan, a former Israeli commando and stunt man, gives new meaning to the expression "media blitz." Through an aggressive and combination of magazine advertising, infomercials and direct mail, Sivan has created a marketing machine for his personal-care products, sold under the IGIA brand.

"His simultaneous multimedia push is unusual," said John Kogler, founder of Jordan Whitney Inc., which monitors the billion-dollar-plus infomercial industry. "I think it's unique"

Kogler's Southern California based firm publishes several direct-response television reports and newsletters. For the week thai ended Sept. 27, he said IGIA's hair-removal system ranked third on Jordan Whitney's list of top-15 direct-response ads. IGIA's blemish remover ranked 11* on the same list.

Kogler said Sivan takes advantage of the fact that the infomercial industry "has become a lot more dependent on retail" to sell a variety of consumer products. Many consumers who are reluctant to give their credit-card numbers over the phone may want products they've seen demonstrated on TV but prefer to buy them in stores. "A product the gets into stores because of TV will sell six to 10 times as much in the retail stores as it does on TV," Kogler said.

Although intense marketing campaigns drive sales for Tactica, Sivan's company, they also create customer service problems, including late deliveries and slow refunds. Last Christmas, the Manhattan-based company fell way behind on deliveries, prompting consumers to file hundreds of complaints.

Last week in New York City alone, more that 500 complaints were still listed in the Better Business Bureau's computer system. However, a bureau spokesman said only 18 complaints were still unresolved according to his records.

Sivan said every complaint is being taken care of, and everyone whose "Active Air Advanced Beauty System" was delayed was sent $20 worth of face-cream as an apology. "We looked at it as good trouble," said Sivan. "We were overwhelmed with orders for that product.

Sivan, 34, an intense entrepreneur, said he learned how to market personal-care products to women when he worked for EPI Products USA, the ill-rated Santa Monica, Calif., company that grew to $200 million in sales before it filed for bankruptcy in 1990 amid lawsuits and other legal troubles. Its product, Epilady, a hair-removal product invented on a kibbutz in Israel, was infamous for the pain with which it removed hair, but it still sold by the thousands.

Sivan worked with and was once engaged to one of the Rrok sisters, who ran the company with their father. South African businessman Solomon Krok. Determined to learn from Epilady's mistakes, Sivan found a British inventor who developed a less-painful tweezing method. The IGIA hair-removal system sells for $120. "Its huge success in the department stores, "said Orly Zoran, who worked with Sivan at EPI Products and now handles sales and marketing for IGIA products.

Zoron, who specializes in launching and marketing consumer products, said thousands of beauty-magazine ads and huge TV budgets make Sivan's hair-removal product a hit. Sales also skyrocketed after Sivan spent more than $2 million on slick ads inserted into a department store's monthly statements.

Sivan said he's sold 800,000 units and has an additional 300,000 on back order. One retail industry expert credits Sivan with "rejuvenating the whole hair-removal industry."

rivately held Tactica, with sales of $77 million so far this year, is managed by a small team working on the 74* floor of the Empire Slate Building. Moving his company into an American landmark is significant for Sivan, who grew up in a poor family in Israel. At 9, he started delivering laundry to earn money to pay for his bar mitzvah, the Jewish ceremony marking a 13-year-old boy's passage to adulthood.

"I had a magical bar mitzvah with 350 people," said Sivan.

At 14, he ran away from home and joined a kibbutz. He later served in the Israeli Army. In the early 1980s, he was the only survivor of a secret mission to Lebanon and spent six months in a hospital recovering from gunshot wounds. When he recovered, he worked on a few movies as a stunt man but wanted to make a lot more money.

After working for EPI Products and watching it grow, prosper and collapse, Sivan said, "I knew there was a huge opportunity because the market for hair removal products is enormous."

Now, his challenge is not to repeat EPI's mistakes.

"My name and credibility are very important to me," said Sivan, who works from 6a.m. to 11 p.m. most days. Sivan says his entrepreneurial hero is Richard Branson, founder of Virgin Records and Virgin Airlines, who is expanding his empire into banks and Soft drinks.

Meanwhile, Sivan has these tips for anyone interested in following his marketing model:

1. Find a product that appeals to the masses. It has to be unique and not a "me, too" product.

2. Find a product with a mark-up of five times the wholesale price. If it costs you $20, you wan! to sell it for $100.

3. Register copyrights and trademark you product to protect it from knock-offs.

4. Encourage inventors to present you with new ideas. "We get 50 to 60 pitches a month," said Sivan. "We have a focus group to filter the products, but I make the final decisions."


Avi Sivan, founder-chairman Tactica International

In 1992, Avi Sivan dreamed that he would create a new cosmetics company that would rival such big names as Clinique and Estee Lauder. Fewer than six years later, "We are considered one of them. We are sitting on the shelf right next to them," says Sivan. "We are on the cosmetics floor in Lord & Taylor. I never dreamed we'd be there. Sometimes you have to pinch yourself to believe it's true."

In just five years, his best-selling beauty product, the IGIA Hair Removal System, has grown to generate more than $75 million in sales for 1997, and his product line had grown to 18 different products. Expectations for 1998 are that company revenues will triple.

The key to his company's success, says Sivan, was combining direct response television ads and infomercials with high-end print advertising in upscale magazines, placing IGIAjs products "on the pages right next to Dulce and Gabana, right next to Halston." The move allowed him to generate huge orders via both long- and short-form DRTV; says Sivan, even though the product price point$129was too high based on conventional short-form standards.

"Some people see infomercials, and they like it; some don't. But you combine the expensive magazine ads with the infomercial shows, and you buy some confidence with these people." And though the approach is costlyweekly television media buys exceed $1 million, and IGIA fall-page, four-color ads appear in more than 45 monthly publicationsthe return on investment has been phenomenal, he says. "I think you should watch us in the coming year. We're going to triple our revenues, without a doubt."

Innovations for 1998 include a focus on taking successful IGIA products and streamlining them into single, multi-functional products that save customers both money and space, says Sivan. "From now on, one product will not do just one thing; it will do four or five things."
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#4 UPDATE Employee

Press coverage of Avi Sivan, maverick of the world of informercial

AUTHOR: Insider - (U.S.A.)

YAHOO NEWS, June 1 2008.

Avi Sivan, the Informercial Guru and TV Mogul to Release His Book "Whatever It Takes"

Avi Sivan, the founder of the New York City-based IGIA Inc., is launching a book entitled "Whatever It Takes". IGIA is a world-famous direct response marketing and merchandising company for personal care products and was ranked as one of 14 most recognized brands in the US.

New York, NY June 1, 2008.

Avi Sivan, the founder of the New York City-based IGIA, INC. is launching a book entitled "Whatever It Takes". IGIA is a world-famous direct response marketing and merchandising company for personal care products and was ranked as one of the 14 most recognized brands in the US.

Mr.Sivan is an early originator of the informercial business and the owner of the "As Seen On TV" trademark. He was chosen as one of the 25 Most Innovative People in DRTV. In his book he tells all he knows about how to enter the informercial industry and gives practical advice on the business world in general.

Mr. Sivan has invented more than 230 products in his 20 years in the industry. He was awarded by United States Patent Office a patent for the world-renowned ionized hair dryer, and the cellulite machine called Cellulift. Mr' Sivan's Epil Stop brand has been the top selling hair remover in the US and was sold in Wal-Mart, CVS, Wallgreens, Amazon.com and worldwide.

Mr. Sivan believes that every person who comes into this world has a special mission to achieve something no one else has ever achieved, no matter how small or large the impact. Through Mr. Sivan's inspiration, motivation, creativity, and self-taught smarts, you will be inspired to get the most out of your own life. By applying Mr.Sivan's "Whatever It Takes" brassy attitude you will achieve your goals.

The book is set to launch this fall

For more information bout the book please visit http://www.avisivan.com/


LEXINGTON HERALD-LEADER

Wednesday, October 15, 1997 www.kentuckyconncct.com Metro Final Edition

SUCCEEDING IN SMALL BUSINESS

Ad blitz a new method to sell hair remover

Avi Sivan, a former Israeli commando and stunt man, gives new meaning to the expression "media blitz." Through an aggressive and combination of magazine advertising, infomercials and direct mail, Sivan has created a marketing machine for his personal-care products, sold under the IGIA brand.

"His simultaneous multimedia push is unusual," said John Kogler, founder of Jordan Whitney Inc., which monitors the billion-dollar-plus infomercial industry. "I think it's unique"

Kogler's Southern California based firm publishes several direct-response television reports and newsletters. For the week thai ended Sept. 27, he said IGIA's hair-removal system ranked third on Jordan Whitney's list of top-15 direct-response ads. IGIA's blemish remover ranked 11* on the same list.

Kogler said Sivan takes advantage of the fact that the infomercial industry "has become a lot more dependent on retail" to sell a variety of consumer products. Many consumers who are reluctant to give their credit-card numbers over the phone may want products they've seen demonstrated on TV but prefer to buy them in stores. "A product the gets into stores because of TV will sell six to 10 times as much in the retail stores as it does on TV," Kogler said.

Although intense marketing campaigns drive sales for Tactica, Sivan's company, they also create customer service problems, including late deliveries and slow refunds. Last Christmas, the Manhattan-based company fell way behind on deliveries, prompting consumers to file hundreds of complaints.

Last week in New York City alone, more that 500 complaints were still listed in the Better Business Bureau's computer system. However, a bureau spokesman said only 18 complaints were still unresolved according to his records.

Sivan said every complaint is being taken care of, and everyone whose "Active Air Advanced Beauty System" was delayed was sent $20 worth of face-cream as an apology. "We looked at it as good trouble," said Sivan. "We were overwhelmed with orders for that product.

Sivan, 34, an intense entrepreneur, said he learned how to market personal-care products to women when he worked for EPI Products USA, the ill-rated Santa Monica, Calif., company that grew to $200 million in sales before it filed for bankruptcy in 1990 amid lawsuits and other legal troubles. Its product, Epilady, a hair-removal product invented on a kibbutz in Israel, was infamous for the pain with which it removed hair, but it still sold by the thousands.

Sivan worked with and was once engaged to one of the Rrok sisters, who ran the company with their father. South African businessman Solomon Krok. Determined to learn from Epilady's mistakes, Sivan found a British inventor who developed a less-painful tweezing method. The IGIA hair-removal system sells for $120. "Its huge success in the department stores, "said Orly Zoran, who worked with Sivan at EPI Products and now handles sales and marketing for IGIA products.

Zoron, who specializes in launching and marketing consumer products, said thousands of beauty-magazine ads and huge TV budgets make Sivan's hair-removal product a hit. Sales also skyrocketed after Sivan spent more than $2 million on slick ads inserted into a department store's monthly statements.

Sivan said he's sold 800,000 units and has an additional 300,000 on back order. One retail industry expert credits Sivan with "rejuvenating the whole hair-removal industry."

rivately held Tactica, with sales of $77 million so far this year, is managed by a small team working on the 74* floor of the Empire Slate Building. Moving his company into an American landmark is significant for Sivan, who grew up in a poor family in Israel. At 9, he started delivering laundry to earn money to pay for his bar mitzvah, the Jewish ceremony marking a 13-year-old boy's passage to adulthood.

"I had a magical bar mitzvah with 350 people," said Sivan.

At 14, he ran away from home and joined a kibbutz. He later served in the Israeli Army. In the early 1980s, he was the only survivor of a secret mission to Lebanon and spent six months in a hospital recovering from gunshot wounds. When he recovered, he worked on a few movies as a stunt man but wanted to make a lot more money.

After working for EPI Products and watching it grow, prosper and collapse, Sivan said, "I knew there was a huge opportunity because the market for hair removal products is enormous."

Now, his challenge is not to repeat EPI's mistakes.

"My name and credibility are very important to me," said Sivan, who works from 6a.m. to 11 p.m. most days. Sivan says his entrepreneurial hero is Richard Branson, founder of Virgin Records and Virgin Airlines, who is expanding his empire into banks and Soft drinks.

Meanwhile, Sivan has these tips for anyone interested in following his marketing model:

1. Find a product that appeals to the masses. It has to be unique and not a "me, too" product.

2. Find a product with a mark-up of five times the wholesale price. If it costs you $20, you wan! to sell it for $100.

3. Register copyrights and trademark you product to protect it from knock-offs.

4. Encourage inventors to present you with new ideas. "We get 50 to 60 pitches a month," said Sivan. "We have a focus group to filter the products, but I make the final decisions."


Avi Sivan, founder-chairman Tactica International

In 1992, Avi Sivan dreamed that he would create a new cosmetics company that would rival such big names as Clinique and Estee Lauder. Fewer than six years later, "We are considered one of them. We are sitting on the shelf right next to them," says Sivan. "We are on the cosmetics floor in Lord & Taylor. I never dreamed we'd be there. Sometimes you have to pinch yourself to believe it's true."

In just five years, his best-selling beauty product, the IGIA Hair Removal System, has grown to generate more than $75 million in sales for 1997, and his product line had grown to 18 different products. Expectations for 1998 are that company revenues will triple.

The key to his company's success, says Sivan, was combining direct response television ads and infomercials with high-end print advertising in upscale magazines, placing IGIAjs products "on the pages right next to Dulce and Gabana, right next to Halston." The move allowed him to generate huge orders via both long- and short-form DRTV; says Sivan, even though the product price point$129was too high based on conventional short-form standards.

"Some people see infomercials, and they like it; some don't. But you combine the expensive magazine ads with the infomercial shows, and you buy some confidence with these people." And though the approach is costlyweekly television media buys exceed $1 million, and IGIA fall-page, four-color ads appear in more than 45 monthly publicationsthe return on investment has been phenomenal, he says. "I think you should watch us in the coming year. We're going to triple our revenues, without a doubt."

Innovations for 1998 include a focus on taking successful IGIA products and streamlining them into single, multi-functional products that save customers both money and space, says Sivan. "From now on, one product will not do just one thing; it will do four or five things."
Respond to this report!
What's this?

#5 UPDATE Employee

Press coverage of Avi Sivan, maverick of the world of informercial

AUTHOR: Insider - (U.S.A.)

YAHOO NEWS, June 1 2008.

Avi Sivan, the Informercial Guru and TV Mogul to Release His Book "Whatever It Takes"

Avi Sivan, the founder of the New York City-based IGIA Inc., is launching a book entitled "Whatever It Takes". IGIA is a world-famous direct response marketing and merchandising company for personal care products and was ranked as one of 14 most recognized brands in the US.

New York, NY June 1, 2008.

Avi Sivan, the founder of the New York City-based IGIA, INC. is launching a book entitled "Whatever It Takes". IGIA is a world-famous direct response marketing and merchandising company for personal care products and was ranked as one of the 14 most recognized brands in the US.

Mr.Sivan is an early originator of the informercial business and the owner of the "As Seen On TV" trademark. He was chosen as one of the 25 Most Innovative People in DRTV. In his book he tells all he knows about how to enter the informercial industry and gives practical advice on the business world in general.

Mr. Sivan has invented more than 230 products in his 20 years in the industry. He was awarded by United States Patent Office a patent for the world-renowned ionized hair dryer, and the cellulite machine called Cellulift. Mr' Sivan's Epil Stop brand has been the top selling hair remover in the US and was sold in Wal-Mart, CVS, Wallgreens, Amazon.com and worldwide.

Mr. Sivan believes that every person who comes into this world has a special mission to achieve something no one else has ever achieved, no matter how small or large the impact. Through Mr. Sivan's inspiration, motivation, creativity, and self-taught smarts, you will be inspired to get the most out of your own life. By applying Mr.Sivan's "Whatever It Takes" brassy attitude you will achieve your goals.

The book is set to launch this fall

For more information bout the book please visit http://www.avisivan.com/


LEXINGTON HERALD-LEADER

Wednesday, October 15, 1997 www.kentuckyconncct.com Metro Final Edition

SUCCEEDING IN SMALL BUSINESS

Ad blitz a new method to sell hair remover

Avi Sivan, a former Israeli commando and stunt man, gives new meaning to the expression "media blitz." Through an aggressive and combination of magazine advertising, infomercials and direct mail, Sivan has created a marketing machine for his personal-care products, sold under the IGIA brand.

"His simultaneous multimedia push is unusual," said John Kogler, founder of Jordan Whitney Inc., which monitors the billion-dollar-plus infomercial industry. "I think it's unique"

Kogler's Southern California based firm publishes several direct-response television reports and newsletters. For the week thai ended Sept. 27, he said IGIA's hair-removal system ranked third on Jordan Whitney's list of top-15 direct-response ads. IGIA's blemish remover ranked 11* on the same list.

Kogler said Sivan takes advantage of the fact that the infomercial industry "has become a lot more dependent on retail" to sell a variety of consumer products. Many consumers who are reluctant to give their credit-card numbers over the phone may want products they've seen demonstrated on TV but prefer to buy them in stores. "A product the gets into stores because of TV will sell six to 10 times as much in the retail stores as it does on TV," Kogler said.

Although intense marketing campaigns drive sales for Tactica, Sivan's company, they also create customer service problems, including late deliveries and slow refunds. Last Christmas, the Manhattan-based company fell way behind on deliveries, prompting consumers to file hundreds of complaints.

Last week in New York City alone, more that 500 complaints were still listed in the Better Business Bureau's computer system. However, a bureau spokesman said only 18 complaints were still unresolved according to his records.

Sivan said every complaint is being taken care of, and everyone whose "Active Air Advanced Beauty System" was delayed was sent $20 worth of face-cream as an apology. "We looked at it as good trouble," said Sivan. "We were overwhelmed with orders for that product.

Sivan, 34, an intense entrepreneur, said he learned how to market personal-care products to women when he worked for EPI Products USA, the ill-rated Santa Monica, Calif., company that grew to $200 million in sales before it filed for bankruptcy in 1990 amid lawsuits and other legal troubles. Its product, Epilady, a hair-removal product invented on a kibbutz in Israel, was infamous for the pain with which it removed hair, but it still sold by the thousands.

Sivan worked with and was once engaged to one of the Rrok sisters, who ran the company with their father. South African businessman Solomon Krok. Determined to learn from Epilady's mistakes, Sivan found a British inventor who developed a less-painful tweezing method. The IGIA hair-removal system sells for $120. "Its huge success in the department stores, "said Orly Zoran, who worked with Sivan at EPI Products and now handles sales and marketing for IGIA products.

Zoron, who specializes in launching and marketing consumer products, said thousands of beauty-magazine ads and huge TV budgets make Sivan's hair-removal product a hit. Sales also skyrocketed after Sivan spent more than $2 million on slick ads inserted into a department store's monthly statements.

Sivan said he's sold 800,000 units and has an additional 300,000 on back order. One retail industry expert credits Sivan with "rejuvenating the whole hair-removal industry."

rivately held Tactica, with sales of $77 million so far this year, is managed by a small team working on the 74* floor of the Empire Slate Building. Moving his company into an American landmark is significant for Sivan, who grew up in a poor family in Israel. At 9, he started delivering laundry to earn money to pay for his bar mitzvah, the Jewish ceremony marking a 13-year-old boy's passage to adulthood.

"I had a magical bar mitzvah with 350 people," said Sivan.

At 14, he ran away from home and joined a kibbutz. He later served in the Israeli Army. In the early 1980s, he was the only survivor of a secret mission to Lebanon and spent six months in a hospital recovering from gunshot wounds. When he recovered, he worked on a few movies as a stunt man but wanted to make a lot more money.

After working for EPI Products and watching it grow, prosper and collapse, Sivan said, "I knew there was a huge opportunity because the market for hair removal products is enormous."

Now, his challenge is not to repeat EPI's mistakes.

"My name and credibility are very important to me," said Sivan, who works from 6a.m. to 11 p.m. most days. Sivan says his entrepreneurial hero is Richard Branson, founder of Virgin Records and Virgin Airlines, who is expanding his empire into banks and Soft drinks.

Meanwhile, Sivan has these tips for anyone interested in following his marketing model:

1. Find a product that appeals to the masses. It has to be unique and not a "me, too" product.

2. Find a product with a mark-up of five times the wholesale price. If it costs you $20, you wan! to sell it for $100.

3. Register copyrights and trademark you product to protect it from knock-offs.

4. Encourage inventors to present you with new ideas. "We get 50 to 60 pitches a month," said Sivan. "We have a focus group to filter the products, but I make the final decisions."


Avi Sivan, founder-chairman Tactica International

In 1992, Avi Sivan dreamed that he would create a new cosmetics company that would rival such big names as Clinique and Estee Lauder. Fewer than six years later, "We are considered one of them. We are sitting on the shelf right next to them," says Sivan. "We are on the cosmetics floor in Lord & Taylor. I never dreamed we'd be there. Sometimes you have to pinch yourself to believe it's true."

In just five years, his best-selling beauty product, the IGIA Hair Removal System, has grown to generate more than $75 million in sales for 1997, and his product line had grown to 18 different products. Expectations for 1998 are that company revenues will triple.

The key to his company's success, says Sivan, was combining direct response television ads and infomercials with high-end print advertising in upscale magazines, placing IGIAjs products "on the pages right next to Dulce and Gabana, right next to Halston." The move allowed him to generate huge orders via both long- and short-form DRTV; says Sivan, even though the product price point$129was too high based on conventional short-form standards.

"Some people see infomercials, and they like it; some don't. But you combine the expensive magazine ads with the infomercial shows, and you buy some confidence with these people." And though the approach is costlyweekly television media buys exceed $1 million, and IGIA fall-page, four-color ads appear in more than 45 monthly publicationsthe return on investment has been phenomenal, he says. "I think you should watch us in the coming year. We're going to triple our revenues, without a doubt."

Innovations for 1998 include a focus on taking successful IGIA products and streamlining them into single, multi-functional products that save customers both money and space, says Sivan. "From now on, one product will not do just one thing; it will do four or five things."
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#6 UPDATE Employee

Press coverage of Avi Sivan, maverick of the world of informercial

AUTHOR: Insider - (U.S.A.)

YAHOO NEWS, June 1 2008.

Avi Sivan, the Informercial Guru and TV Mogul to Release His Book "Whatever It Takes"

Avi Sivan, the founder of the New York City-based IGIA Inc., is launching a book entitled "Whatever It Takes". IGIA is a world-famous direct response marketing and merchandising company for personal care products and was ranked as one of 14 most recognized brands in the US.

New York, NY June 1, 2008.

Avi Sivan, the founder of the New York City-based IGIA, INC. is launching a book entitled "Whatever It Takes". IGIA is a world-famous direct response marketing and merchandising company for personal care products and was ranked as one of the 14 most recognized brands in the US.

Mr.Sivan is an early originator of the informercial business and the owner of the "As Seen On TV" trademark. He was chosen as one of the 25 Most Innovative People in DRTV. In his book he tells all he knows about how to enter the informercial industry and gives practical advice on the business world in general.

Mr. Sivan has invented more than 230 products in his 20 years in the industry. He was awarded by United States Patent Office a patent for the world-renowned ionized hair dryer, and the cellulite machine called Cellulift. Mr' Sivan's Epil Stop brand has been the top selling hair remover in the US and was sold in Wal-Mart, CVS, Wallgreens, Amazon.com and worldwide.

Mr. Sivan believes that every person who comes into this world has a special mission to achieve something no one else has ever achieved, no matter how small or large the impact. Through Mr. Sivan's inspiration, motivation, creativity, and self-taught smarts, you will be inspired to get the most out of your own life. By applying Mr.Sivan's "Whatever It Takes" brassy attitude you will achieve your goals.

The book is set to launch this fall

For more information bout the book please visit http://www.avisivan.com/


LEXINGTON HERALD-LEADER

Wednesday, October 15, 1997 www.kentuckyconncct.com Metro Final Edition

SUCCEEDING IN SMALL BUSINESS

Ad blitz a new method to sell hair remover

Avi Sivan, a former Israeli commando and stunt man, gives new meaning to the expression "media blitz." Through an aggressive and combination of magazine advertising, infomercials and direct mail, Sivan has created a marketing machine for his personal-care products, sold under the IGIA brand.

"His simultaneous multimedia push is unusual," said John Kogler, founder of Jordan Whitney Inc., which monitors the billion-dollar-plus infomercial industry. "I think it's unique"

Kogler's Southern California based firm publishes several direct-response television reports and newsletters. For the week thai ended Sept. 27, he said IGIA's hair-removal system ranked third on Jordan Whitney's list of top-15 direct-response ads. IGIA's blemish remover ranked 11* on the same list.

Kogler said Sivan takes advantage of the fact that the infomercial industry "has become a lot more dependent on retail" to sell a variety of consumer products. Many consumers who are reluctant to give their credit-card numbers over the phone may want products they've seen demonstrated on TV but prefer to buy them in stores. "A product the gets into stores because of TV will sell six to 10 times as much in the retail stores as it does on TV," Kogler said.

Although intense marketing campaigns drive sales for Tactica, Sivan's company, they also create customer service problems, including late deliveries and slow refunds. Last Christmas, the Manhattan-based company fell way behind on deliveries, prompting consumers to file hundreds of complaints.

Last week in New York City alone, more that 500 complaints were still listed in the Better Business Bureau's computer system. However, a bureau spokesman said only 18 complaints were still unresolved according to his records.

Sivan said every complaint is being taken care of, and everyone whose "Active Air Advanced Beauty System" was delayed was sent $20 worth of face-cream as an apology. "We looked at it as good trouble," said Sivan. "We were overwhelmed with orders for that product.

Sivan, 34, an intense entrepreneur, said he learned how to market personal-care products to women when he worked for EPI Products USA, the ill-rated Santa Monica, Calif., company that grew to $200 million in sales before it filed for bankruptcy in 1990 amid lawsuits and other legal troubles. Its product, Epilady, a hair-removal product invented on a kibbutz in Israel, was infamous for the pain with which it removed hair, but it still sold by the thousands.

Sivan worked with and was once engaged to one of the Rrok sisters, who ran the company with their father. South African businessman Solomon Krok. Determined to learn from Epilady's mistakes, Sivan found a British inventor who developed a less-painful tweezing method. The IGIA hair-removal system sells for $120. "Its huge success in the department stores, "said Orly Zoran, who worked with Sivan at EPI Products and now handles sales and marketing for IGIA products.

Zoron, who specializes in launching and marketing consumer products, said thousands of beauty-magazine ads and huge TV budgets make Sivan's hair-removal product a hit. Sales also skyrocketed after Sivan spent more than $2 million on slick ads inserted into a department store's monthly statements.

Sivan said he's sold 800,000 units and has an additional 300,000 on back order. One retail industry expert credits Sivan with "rejuvenating the whole hair-removal industry."

rivately held Tactica, with sales of $77 million so far this year, is managed by a small team working on the 74* floor of the Empire Slate Building. Moving his company into an American landmark is significant for Sivan, who grew up in a poor family in Israel. At 9, he started delivering laundry to earn money to pay for his bar mitzvah, the Jewish ceremony marking a 13-year-old boy's passage to adulthood.

"I had a magical bar mitzvah with 350 people," said Sivan.

At 14, he ran away from home and joined a kibbutz. He later served in the Israeli Army. In the early 1980s, he was the only survivor of a secret mission to Lebanon and spent six months in a hospital recovering from gunshot wounds. When he recovered, he worked on a few movies as a stunt man but wanted to make a lot more money.

After working for EPI Products and watching it grow, prosper and collapse, Sivan said, "I knew there was a huge opportunity because the market for hair removal products is enormous."

Now, his challenge is not to repeat EPI's mistakes.

"My name and credibility are very important to me," said Sivan, who works from 6a.m. to 11 p.m. most days. Sivan says his entrepreneurial hero is Richard Branson, founder of Virgin Records and Virgin Airlines, who is expanding his empire into banks and Soft drinks.

Meanwhile, Sivan has these tips for anyone interested in following his marketing model:

1. Find a product that appeals to the masses. It has to be unique and not a "me, too" product.

2. Find a product with a mark-up of five times the wholesale price. If it costs you $20, you wan! to sell it for $100.

3. Register copyrights and trademark you product to protect it from knock-offs.

4. Encourage inventors to present you with new ideas. "We get 50 to 60 pitches a month," said Sivan. "We have a focus group to filter the products, but I make the final decisions."


Avi Sivan, founder-chairman Tactica International

In 1992, Avi Sivan dreamed that he would create a new cosmetics company that would rival such big names as Clinique and Estee Lauder. Fewer than six years later, "We are considered one of them. We are sitting on the shelf right next to them," says Sivan. "We are on the cosmetics floor in Lord & Taylor. I never dreamed we'd be there. Sometimes you have to pinch yourself to believe it's true."

In just five years, his best-selling beauty product, the IGIA Hair Removal System, has grown to generate more than $75 million in sales for 1997, and his product line had grown to 18 different products. Expectations for 1998 are that company revenues will triple.

The key to his company's success, says Sivan, was combining direct response television ads and infomercials with high-end print advertising in upscale magazines, placing IGIAjs products "on the pages right next to Dulce and Gabana, right next to Halston." The move allowed him to generate huge orders via both long- and short-form DRTV; says Sivan, even though the product price point$129was too high based on conventional short-form standards.

"Some people see infomercials, and they like it; some don't. But you combine the expensive magazine ads with the infomercial shows, and you buy some confidence with these people." And though the approach is costlyweekly television media buys exceed $1 million, and IGIA fall-page, four-color ads appear in more than 45 monthly publicationsthe return on investment has been phenomenal, he says. "I think you should watch us in the coming year. We're going to triple our revenues, without a doubt."

Innovations for 1998 include a focus on taking successful IGIA products and streamlining them into single, multi-functional products that save customers both money and space, says Sivan. "From now on, one product will not do just one thing; it will do four or five things."
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#7 UPDATE Employee

Avi Sibvan: innovator, leader, visionary

AUTHOR: Insider - (U.S.A.)

Truth about Avi Sivan

Avi Sivan came to this country 21 years ago, with little more than a dream. Growing up poor, he had no finances or formal education. What he did possess was determination, passion and focus. He created a lifetime of opportunity and endless possibilities. Fueled by a "whatever it takes" attitude as well as an ability to pick products that appeal to consumer, Avi built one of the countries most successful companies in Direct Marketing history and successfully launched IGIA-helath and beauty care products which is ranked one of the countries "Top 15 most recognizable name brands". As one of the industries innovative marketers, Avi's company once again launched another unprecedented success with the Epil-Stop line. Epil Stop is ranked America's #1 hair remover. Against all odds, Avi's company has exceeded even his own expectations, with innovative thinking and unorthodox business philosophy. As a trendsetter he has been acknowledged by his peeers and ranked "One of the Top 25 Innovative people in Direct Response Television".

With Avi Sivan's push and determination to hold on to the company's rankings and achievements, his IGIA, Epilady, As Seen On TV, Epil Stop lones for health and beauty care products, he continously develop new and exciting products, like the patented Ion Hair Dryer that sold billions world wide, that has put the company as a leader in the industry.

And in March 2000, Helen of Troy Ltd. a designer, developer and worldwide marketer of Revlon, Vidal Sassun, Dr. Sholl, brand name personal care products acquired from Sivan and Mr. Ramchandani 55% ownership interest in IGIA.

Nonetheless, the acquisition has been a huge gain for Helen of Troy, as IGIA went from contributing $24 million of revenues and an operating loss in fiscla 2001 to over $108 million in revenues and a healthy #11.9 million in operating profit in fiscal 2002.

Pushed mainly by sales growth at IGIA, Helen of Troy has shown tremendous improvement in the midst of every tough and economic environment. For the financial year ended February 2002, the company grew sales by 24% to $451.2.

One Wall Street analyst said: "We consider Tactica to be the wild card in the Helen of troy story.

"Expose" magazine, with an article that was contributed by Gladson Interactive Services and a survey conducted by IRI (I Retailing indiustry) that excludes Wal-Mart data ranked Epil Stop as 3d top deoilatory product in the US.

But with the fewer SKU's, Tactica has virtually the same market share as the other leading marketers. The number reported does not include direct response TV efforts, print and catalogue which are considerable. The $27 million figure only reflects 18% of the market share. All combine make Mr. Sivan's company "Epil Stop" ranked as #1 in its category.

Avi is one of the leading pioneers of the Direct Response Industry. A marketing visionary, Avi has broken all the standard rules of direct response. One of his favorite quotes is "to win without risk is to truimph without glory". If you share this Creto with Avi continue reading on how you can share in his knowledge and innovative thinking that has made him one of the most intriguing rags to riches success stories this industry has seen.

The Chicago Sun Times: "Sivan has created a marketing machine for the personal care world".
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#8 UPDATE EX-employee responds

avi sivan is great guy and did more then other for his workers and just good he is all about

AUTHOR: Igia Worker - (U.S.A.)

mr sivan did pay all his worker infact a high salery and this guy that made this story about mr sivan he is a guy that stol away from the company the url and sold it and mr sivan let him go so he is now make a lie and story...IF HE DID NOT GET PAID WHY CANT HE CALL MR SIVAN AND TALK TO HIM?...
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#9 UPDATE Employee

Blatant lie about Avi Sivan, generated by his competitors.

AUTHOR: Jessica - (U.S.A.)

I am employee with Avi Sivan and I can tell everybody that I never before had a chance to work with the person of higher integrity, trust and honor. Most of the Avi's employees work for him for more than 10 years, and they never ever were trying to find another employer. He always pay to his employees, never missing even one payment.

Disgruntled employee in question, his post is showing much more about himself, than about Avi, reportedly became jealous to Avi's hard-earned success and tried to blackmail Avi for $20 000. He was trusted with setting up domain names database for the company and in order to blackmail Avi, he transfered all domain names under his own name to the companies which never existed, hoping to destroy Avi's business. He promised access to the database as soon as his blackmail money will be payed.

When this plot failed, he started to post all rumors he was able to generate, following Avi everywhere with his dirty postings and promising him to stop lies and harassment as soon as he got payed for his blackmail.

Now he is using ripoff report to continue his harassment and even asking other employees to join in him in his blackmail, but he hasn't succeeded so far, and never will, since Avi's employees are behind him one hundred percent and never will join any campaign against this truly amazing businessman.

Avi's book was written for everybody, he generously shares all industry know-how secrets, which other DRTV players are keeping for themselves, just this one fact can say what magnificent person Avi really is.

I am happy and honored to work for Avi Sivan, who is a really creative person and wonderful leader, and able to get results with zest and at the same time to keep his employees happy and well payed all the time!
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#10 Author of original report

More companies by Avi Sivan and Avi Sivans fake names

AUTHOR: Ex employee - (U.S.A.)

Companies:
- Igia, Inc.
- Tactica Int'l, Inc.
- Avallon 7, Inc.
- Juni, llc.
- Diet Coffee, Inc.
- Zevotek, Inc.
- Latin American Telecommunications Venture Co

Check out secinfo and (((Link Redacted))) to see how all these companies are connected to each other. Sivans company Juni, LLC. owns shares of Zevotek, Inc. that looks like an absolutely separate company.

Zevotek, by the way, has lost its right to sell Ionic Bulb because the CEO Adam Engel is not really a CEO. He's only another dummy. He doesn't really try to sell anything. He was collecting investors money to share it between Avi Sivan, Prem Ramchandani, Avraham Ovadia, etc. Soon enough the company will go bankrupt and Avi, along with his gang, will walk away with the money again. I'm really sorry for you, if you invested anything into Zevotek. You can consider your money gone.

Your money has been stolen by Avi Sivan!

Avi Sivan is not a real name. This man is using all of the following names:
- Avi Sivan
- Moshe Rahimi
- Avi Rahimi
- Moshe Sivan
- Moshe Rahi
and I'm sure there's much more.

Beware of this man! His slogan - "whatever it takes" is the only true statement he ever made about himself. This man will eat you alive, if he has to.

CLICK here to see why Rip-off Report, as a matter of policy, deleted either a phone number, link or e-mail address from this Report.
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