BMW made we wait until midnight Woodcliff Lake, New Jersey

At around 6:30pm on the third of July, my car's battery died, so I was stuck in a parking lot, unable to do anything. Naturally, since I am still under the BMW Premium plan, I called Roadside assistance for help. The phone call was smooth and everything else was fine, until we got to the part about the tow car. (I tried jump-starting with multiple other cars, but no result)

The man on the phone said he had contacted the towing company and offered a time at which the tow company would arrive, and I trust him; but at around 8:30, the promised time, we called in again and they said  the towing company would be there in around 10 minutes. But at 9, the driver still had not arrived.

I called again in, and then the roadside assistance said the driver was no longer picking up, and then they contacted another towing company, which also neglected to show up for another 2 and a half hours.

Finally, at around 11:30 I received a call from that 2nd towing company saying that they were on the way. When they arrived, they used their special machine to jump-start, and it had to be tried repeatedly before it worked. Finally around midnight, after all the papers had been signed and all the business was taken care of, I finally got to return home

I'd assume that BMW should have much better service than this, even if they are using third-party companies. I hope this will not happen again.