Better Business Bureau -What do you really get when accredited? Does any real business know? Conway, South Carolina

Has anyone ever really asked what you get when you become an accredited business of the BBB? Do you as a company believe that paying more than $400 to a non profit orgnization helps the consumers believe in your business any more than simple homework on their own?  My answer? You really get nothing more than a symbol, which you can display on the website, if you have one.  And if your really happy about $400 or more, you can use their  logo on your company material for a selling point.  But coming from the inside, I can tell you, this symbol is probably harming your business more than helping.  And that $400 you spend for that? Gets you  nothing?  I am a believer in the rumor going around about the BBB, which is you "You gotta pay to play". If you want to play with the BBB of course.  Now me, as a business, would prefer to put that $400 somewhere else than get a symbol or a logo that is hurting me, wouldn't you?  Jus sayin