Big 5 Sporting Goods Store Price Misrepresentation during sale Puyallup, Washington

I was in the store yesterday looking over folding pocket knives. Inside the display case was a Smith and Wesson Model CKG105 Extreme Ops Folder that had a list price of $59.99 and a sale price of $9.99. I purchased two of these knives in the belief I was saving $100 off of the retail price of the knives, and had found a great deal.

When I got home from work today I Googled the knives and discovered that the vast majority of stores including Smith and Wesson itself lists the retail cost of these knives for around $25. I feel that Big 5 Sporting Goods deliberately misrepresented the price on these knives to fool consumers into thinking they were receiving a greater sale savings than they actually were, and deliberately deceiving the customers who purchased these knives.