Camera Expo Price gouging and NO RETURNS Orlando, Florida

Down in Orlando with the wife and four kids on vacation.  My wife's memory card for her camera was full so we decided to purchase another one.  When we saw the big sony authorized dealer sign in the window of this store, we thought we had scored a nice deal.  While I waited in the car,my wife purchased a SONY four gigabite Memory stick ProDuo.  When she showed me the receipt when I got back into the car, I became excited.  The total witrh tax was $63.00.  We tried to return the item within a half hour of purchase and were told all sales are final.  I asked to see the Manager and was told to come back on Monday.  Since this was Saturday afternoon, I found a Walmart and purchased a Sony 8 gigabite memory stick ProDuo for 34.00.  They had the 4 gig for $23.00. 

When I returned to the store on Monday the mager had left for the day so I returned on Tuesday morning.  The manager then woul not process my return stating that all sales were final.  While this was not mentioned at purchase, he did point out a small sign on the couter at waiste level that indicated such.  When I mentioned that I would have to try other options to remedy the situation, the manager told me that was my business and that he did not have time to talk.  When I took exception to this the manager said something derogatory about my mother in spanish.  So here I am telling my story.  I've already put in a protest on my credit card and complained to the Florida Attorney General.