Their sales people will say ANYTHING to sell you on a contract with Crimson Hexagon. These people have absolutely no honor or integrity.
Unlike their competitors (superior) tools, they will not let you use their platform at all until you have signed on the dotted line. Why? Because it is a worthless tool and they know that if you could use their platform before committing to a contract you would instantly know that their platform is a waste of money. And because if you could see the tool in action, you would actually know the truth about how it works and not be tricked by their liar sales people who will tell you ANYTHING to make you think you need their garbage product.
Only after you have agreed will you notice that promised functionality is non-existent or completely broken. In legal terms, this is fraud in the inducement of the contract. Even with written proof of their dishonesty in the sales process, upper management will stay silent while their dishonorable sales team lies to you and threatens you with collections for not allowing you to be ripped off. Instead of actually talking to you and taking your concerns seriously, they just simply attack you with threats and lawyers. They want your money and are not concerned with the fact that their tool will add no value whatsoever to your process.
Regardless of their questionable business practices, the tool is complete garbage. It is full of spam.
The analyzed content is from URLs similar to www.palm-beach-condos.com/video-conferencing-tools.html, without exaggeration. And even after you teach the platform to ignore the spam, it will still populate your monitor with it. But no worries, this portion of the tool is based on a separate technology from the super-smart Harvard part! Of course, there is no way to verify the validity of their results because they do not allow you to see a single tweet or blog comment. Simply put, their value proposition is trust us, its better, we are from Harvard.
Meanwhile, human analysis using other social media tools show time and again that Crimson Hexagons results are complete garbage. The tool is designed by social scientists, not computer scientists. What other tools do in seconds, Crimson Hexagon chews on for WEEKS and finally spits out completely irrelevant nonsense. If you are a serious analyst, you will find no value in this product. Avoid at all costs.
I have used countless social listening platforms and although there are a lot of bad ones out there, Crimson Hexagon is the absolute worst. If you care about your clients, your customers, your data being accurate, DO NOT USE!!! Instead, go with another tool and keep the integrity of your analysis while also avoiding patronizing a group of dishonest, thieving know-nothing academics who have no business being in the business of social media analysis.