• Report: #902515

Complaint Review: DealerRater.com

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  • Submitted: Mon, June 25, 2012
  • Updated: Mon, July 02, 2012

  • Reported By: Anonymous — Dallas Texas United States of America
Internet United States of America

DealerRater.com This site is a scam - will not post derogatory reviews of paying car dealerships. , Internet

*Consumer Comment: A good response

*Author of original report: Satisfactory action was taken

*UPDATE Employee: DealerRater Response:

*Consumer Comment: This message is for dealer Rater

*UPDATE Employee: DealerRater Response:


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I purchased a vehicle from North Central Ford and had a bad experience and wanted other consumers to know how my transaction went.  I posted a truthful review on www.DealerRater.com about my experience and immediately received the following email:

Thank you for submitting a review about your recent dealership experience to DealerRater.Please note that your review has gone live; however, the review will be examined by our Content Monitoring Team to ensure it complies with DealerRater's Terms of Use Policy. Should the review violate the Terms of Use, you will be notified via email.You may also edit your review comments at any time by accessing the link below to your account.http://www.dealerrater.com/dealer/add-review.aspx?dealerId=10128&reviewId=692617We are very happy to have you as a member of the DealerRater community. Your comments are valuable to the DealerRater community and help others make informed decisions.Thank you,The DealerRater Support Team

However I did not see my review on the site.  I wanted for a week and when it never appeared I send an inquiry and got the following response back:

Dear Michael,

Thank you for submitting a Dealer review about your recent Dealership experience to DealerRater.  Your comments are valuable to the DealerRater community and help others make informed decisions.  

The Dealership you reviewed participates in the DealerRater Certified Dealer Program.  These Dealers are committed to providing high quality customer service.  We are disappointed to see that based on your rating review, you did not share that experience.  This Certified Dealer may contact you over the next two weeks through DealerRater's Dealer Panel, a private message board, to work with you to resolve any issues with your experience at their Dealership.  Your email or contact information will not be provided to the Dealership.

We are encouraged to see Dealers working to resolve issues with DealerRater community members and for that reason allow a grace period of two weeks from the time your email is submitted until it is posted.  Your review is scheduled to Go Live: 6/14/2012 4:29:14 PM. If you would like to edit your review for any reason please log into your account to make this change.

Thank you for taking the time to write a review on DealerRater.

Virginia Peterson
Client Services Team
Manage Your Online Reputation | Reach In-Market Customers | Increase SEO Value

As you can see this second email clearly contradicts the first email.  

A week later I received the following email attempting to get me to interact with the dealer or my review will be removed:

You are receiving this email because North Central Ford has sent you a message about your review. They have NOT been given access to your email address, which is why you are receiving this from DealerRater.

You must acknowledge receipt of this message by viewing the message, otherwise your review may be removed.

To view the message, simply login to your account at the link below:

If you run into any problems, please do not hesitate to contact us,

- DealerRater Support

As you can see, this is a total scam.  I had a illegitimate complaint that other consumers need to know about but because North Central Ford pays this site they are effectively controlling reviews which makes the entire site untrustworthy.

This report was posted on Ripoff Report on 06/25/2012 11:45 AM and is a permanent record located here: http://www.ripoffreport.com/r/DealerRatercom/internet/DealerRatercom-This-site-is-a-scam-will-not-post-derogatory-reviews-of-paying-car-deal-902515. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.

Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report.

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Updates & Rebuttals

#1 Consumer Comment

A good response

AUTHOR: Chris S. - ()

I just filed a complaint on DealerReview and I had the same concern and did not like the email response that I received. However, Larry's comments make sense and are acceptable, if my review is live within a few weeks, I have no problem with the dealeship having the opportunity to correct the issue or take steps to ensure my satisfaction.

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#2 Author of original report

Satisfactory action was taken

AUTHOR: Anonymous - (United States of America)

DealerRater.com did finally publish my review and acknowledged an error in their email system.  

I believe that in order for websites that rely on user comments and ratings to be successful (and have credibility) those websites cannot interfere with ratings or comments in anyway, unless of course profanity is used or a comment is spam or more recently comments and ratings that were acquired by some form of payment or kick back.

In my case none of these were applicable and I feel my review should have been posted immediately without question.
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#3 UPDATE Employee

DealerRater Response:

AUTHOR: Larry - (United States of America)

We publicly share statistics that you have requested.  We also do require specific criteria to become (and maintain) the Certified Dealer status.

All of this information (and much more) may be found on our website at www.dealerrater.com.  

Thanks for the questions and the forum to share some of the balanced services we provide to consumers and automotive dealers.

Best regards!
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#4 Consumer Comment

This message is for dealer Rater

AUTHOR: Auto Dealer Fraud Investigator - (United States of America)

How many of your dealerships that pay you monthly you're certified dealers are listed on this website ? I'm sure you're not willing to reveal the numbers ! When I hear somebody talks about certified. I looked them up on this website. Why don't you take the time. Before you call the dealership a certified dealer to look them up on this website before you take their money.

Consumers need to look up any dealer on this site before they do business with them It's a shame that your website and the BBB do not let the public review what other customers are saying about your certified dealers. When somebody does not show something maybe they're hiding something

I say when in doubt. Give the ripoff report I shout

The people who have buyers remorse are the ones that found out they did get screwed
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#5 UPDATE Employee

DealerRater Response:

AUTHOR: Larry - (United States of America)

Just as you might expect from the dealership you reviewed, we also monitor similar feedback about our products.  We take this feedback seriously and thank you for taking time to share your thoughts about our services via ripoffreport.com.

Admittedly you did find an error in one of our auto-responder emails thanks to your feedback, we are taking immediate action to correct the sequence in our response emails.

As with any market, occasionally a few consumers respond in the height of emotion where facts or intentions are less than accurate.  We provide a service to automotive dealerships where we will confirm the source of reviews and allow the dealer to reconcile any outstanding issues which is what most consumers desire to be the outcome.  It will allow the dealership an opportunity to "make it right".  I assure you that whether a certified client or not, all validated reviews are published as the consumer requests.

As such, I want to assure you that your review is live, please review the link below posted on June 14 it will not be removed unless you, as the original author, elects to remove or modify the entry.http://www.dealerrater.com/dealer/North-Central-Ford-review-10128/

Your time is valuable, we recognize that you spent some time providing feedback that will only improve our service to consumers and automobile dealers.  As a best practice we offer dealerships, it is not uncommon to ask a consumer to update the review if action has been taken to explain or reconcile the issue.  Would you mind validating and sharing with your readers that you have helped us identify a sequence error in our response emails and that your review did post?  Thank you.
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#6 Consumer Comment


AUTHOR: Auto Dealer Fraud Investigator - (United States of America)

Do you or does the dealer pay this web site money? Whose image are they going to protect ? You pay the web site NOTHING what does the dealer pay them ?

FOLLOW THE MONEY TRAIL EVERYTIMG. Ask this question. Why does the BBB not let the public read the car buyers complaints on the BBB,s web site ?  Again FOLLOW THE MONEY TRAL EVERYTIME my friend.
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