The Dr. Oogle website is a site that solicits dentists for monthly or quarterly dues so that they will post reviews of your business.
The site goes to great length to make it very difficult to contact anyone to ask for correction of a review. If you dig deep enough through the site, there is phone number that simply refers you back to the site.
The site will rate a dentist based upon whether or not they pay the site. If you don't pay the site, they will not rate the dentist. In fact, if you are not paying them, they will downgrade your rating.
They will knowingly allow inaccurate information to remain on a review even after you have brought it to their attention.
The will not discuss their method of validating a user's review.
They will not explain how they authenticate a review.
They will not tell you if a review has been authenticated.
They will not tell you if a review was written by a competitor.
They will threaten legal action or public disclosure of your complaint...if you complain.
If you pay their fee(s), they will respond to your requests or complaints immediately.
If you pay their fee, you rating(s) will likely go up to accurately reflect your reviews.
If a person searches my practice and does not pay the fee to join Dr. Oogle, they will see only 2 of 13 reviews: One awful review that has not been authenticated and one good review. The other 11 (good) reviews will not show up unless you pay the fee. For the casual observer who does not want to pay the fee, my practice has 50% negative reviews!!!
Ratings are manipulated depending on who pays and who doesn't.
Yelp, Google, Yahoo do not have a conflict of interest because their reviews are shown regardless of any payments from dentists.