Droogle.com Dr.Oogle Using unfair and bad business practices to try to get dentists to pay them money, Internet

Dr. Oogle is taking advantage of dentists by ruining their online presence if they aren't willing to pay for the expensive listing service that they provide.  They used to provide us with a free listing and our business had wonderful reviews on their site.  All of a sudden they decided that they were going to post "listing expired" on our page and take down all of the positive reviews (All 8 of them).  Apparently they left one negative one up there and so now when you google our name only the negative one comes up.  This is not an accurate representation at all if they can determine which reviews that they want posted in order to try to get you to sign up.

I e-mailed them to find out what was going on and here's the response that I got back from them:

Hello,
Your listing on DR.Oogle has been removed.  This year we have discontinued free listings for high ranking Seattle dentists and specialists.  All registered high ranking Seattle dentists and specialists must have fully paid subscriptions in order to display their listings and all of their reviews on DR.Oogle Dentist Guide.

To view information about participation on DR.Oogle log into your account with your username and password and click on "Activate Listing" link.

Thank you for using DR.Oogle!

Guess what it costs to activate the listing?  $69/month.  Not sure how they can do this to dentists that are not willing to pay the high fee for their website, but unfortunately the results for their site show up on the first page of google.  Doesn't seem right that a business can "force" you into paying for their service.