Eimports4less Auto Sales Eimportswww.2152499100.com Deceptive Advertising Perkasie Pennsylvania
I bought a car (2008 328i) from Eimports (http://www.2152499100.com/) on 7/5/2013. Eimports has approximately 120-150 off lease Audis, BMWs, Mercedes & Infinities on the lot. I accessed information initially on-line. I was looking at 3 different BMWs. One was a 2007, the other was the one that I bought. I dealt with 2 different sales guys: Roger Roberts & Mike Sanders. They both told me to "check out" their web-site. I did that but wanted to see the car in person and do the "test drives", etc. I did all of that and then asked both Mike and Roger: besides what I see up close about the car and what's listed on the CarFax Report, is there any details about the car that needs to be discussed? The answer was: no!
I purchased the car for $28,851 plus tax and was handed one key. I asked where the other key was and was told at that time there was only 1.. Mike Sanders then told me that I could go to any BMW Dealership and get a customized key. At that point in time I was excited and happy, looking forward to giving a gift the car to my wife, so there wasn't any push back from me.
The next week I started making calls to BMW Dealerships and found out that the price of a replacement key is: $275, plus tax and programming. The programming was anywhere from $135 to $175. The total for a new key is anywhere from $410 and up.
I was not happy and went back to Eimports via email and phone calls. They told me that there was a picture on the web-site that showed that there was only 1 key and essentially that I needed to suck it up.
One other issue: guess what? The key doesn't look like a key. It looks like a key holder/ring. It never registered in my mind when looking at the picture on the website to ask about it or bring it up. Add to that I have never owned a BMW before, meaning lack of experience to ask the right question.
The bottom-line is: if I had know about the # of keys and it's cost prior to the purchase, Eimports would have had to negotiate a better price with me or deceived someone else.
I want to be an expensive thorn in Eimports' side so that they start practicing full disclosure for all future clients.
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