I cannot tell of my full report, as this will take up too much space. I will begin by saying that in August of 2005 I simultaneously submitted a concept product design idea to both Fisher Price and NewFuntiers toy agency. I was in direct contact with executives at Fisher Price regarding the concept idea- as wel as with an agent- Paul Lapidus NewFuntiers and was deciding as to whether or not to hire this agent. After disclosing my idea to him, I decided that I did not want to sign with him and continued discussions with Fisher Price regarding my idea. After several months, I began to worry because Fisher Price was not responding to me in a timely manner.
Therefore, I wrote a heartfelt concern to one of the executives at Fisher Price regarding what was going on with my product idea and voiced that I was concerned that maybe I should rethink hiring this agent. [continued below]....
..... I was told by this executive of Fisher Price not to hire this agent because she had already "sent" my product and that's all that agent [Paul Lapidus] would have done. Therefore, I took some misleading advice and did not follow through with it (I have a great concern in this area regarding ethics in that Fisher Price should have known better than to tell me that I didn't need an agent when in fact the reality is that I did need one and I don't think anyone in that industry would disagree).
At length (February of 2006), Fisher Price told me:
"John, please accept my sincere apology for the delay in getting this message to you. We evaluated "Dreamtime Buddy." in our Play Lab. Moms were receptive to the soothing aspects of the bear combined with a metronome, however, plans consistently change and the infant category Miracles and Milestones for which this was intended had changed direction. The category is full and there was no room for another crib soother."
I sent Fisher Price a letter back asking specific questions regarding other ways we could work with this idea and they ignored me. Therefore, I decided to hire Paul Lapidus- NewFuntiers to "try and do it right." He was extremely unwilling to work with me and through that whole year with him I felt as if he wanted to get rid of me. I hung in there because I knew of his contacts with Fisher Price, especially Stan Clutton-Fisher Price were extremely strong. I even went as far as paying Paul Lapidus $4,000 for roughly 5 cartoon drawings of possible concepts because of his connections with Fisher Price (This is another great concern of mine, as I priced 20 other professional artists later and received an average amount of $500 for the same work). It's disheartening.
In 2006, Fisher Price came out with 2 crib mobile toys which emulated a metronomic/pendular motion. One of those products- The Rainforest Waterfall Peek-a-boo Soother- was illustrated by my agent for me in that same time period and is still currently on the market and doing quite well. The other product-The Track and Play- was an obvious attempt at producing a "side to side" metronomic/pendular motion- which is the idea I presented to them (Please keep in mind that Fisher Price never had a crib mobile- prior to my disclosure- which emulated a side to side or metronomic/pendular motion).
A person knows when they've been taken advantage of. My argument, my disappointment, extends that because I obviously sparked an interest in Fisher Price and NewFuntiers (Paul expressed to me his excitement clearly), they had/have a moral and ethical obligation to pay me for my concept. I paid money to have those renderings done. I should own them-as well as any monies that should generate from them. Furthermore, it is clear that I was just shut out. Stan Clutton even went as far as lying to me regarding the "puppy" illustration (see attachments) Fisher Price was thinking of producing. I recently sent him an email regarding my oversight of this model and he just ignored me. I think he realizes that there was a comment that he made which proves he was "playing stupid." It's too bad.
I hope this report helps and sheds some light on things. I am a simple man- a devoted husband and father of three. I have been working in education for over 20 years. I currently work with special education students and love my job. I am only looking for the truth and some justice. The justice I seek could even be that Fisher Price demonstrates to me when these products were developed and by whom.