Get Cafe Cup getcafecup.com Very deceptive advertising Internet

I placed an online order at getcafecup.com after seeing the commercial on TV.  We use alot of k-cups, so it sounded like a great deal. It also looked like the thing would work.  

I went to the website, where the cost was supposed to be $10.99 with free shipping.  The first information I had to put in was my credit card number, which is unusual.  I am a big internet shopper, so I should have known to stop there.  

The website took me thru 4 or 5 screens asking to upgrade my order, I declined at each new page.  Without warning after the last decline of upgrade, the next screen was my order has been processed and placed for $33.96!!!!  No overview page, no "submit order" page - just jumped from $10.99 to $33.96.  Never ever ever again.  Next time I see an ad on TV and think I want the merchandise, I will call the 800 number and at least have the ability to decline before I am charged $33.96.