• Report: #239142

Complaint Review: Hygienitech

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  • Submitted: Thu, March 15, 2007
  • Updated: Mon, October 08, 2012

  • Reported By:tomball Texas
Hygienitech
hygienitech.com Doug, Florida U.S.A.

Hygienitech deceptive ripoff i was told that they would help me w/ advertising but didnt Doug Florida

*REBUTTAL Owner of company: Hygienitech Response to unfounded claims

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hi, my name is vincent. about 2 years ago i was doing some research in magazines for home-based businesses. well, i came across this company and did some research on it before buying into their "business". anyhow, i was very short on money so i borrowed it from my sister. she actually let me use her credit card since i was so broke. well, needless to say i was very anxious during the next week while waiting for the ups guy to come. when it finally arrived i immediately began reading their written materials and viewing their dvd's several times over just to make sure i was well informed and ready to answer questions from potential clients. i am originally from oklahoma so the weather there is always changing and i figured that the people there would be willing to test out this new way of cleaning and sanitizing their beds. in the brochures, website, and dvd's i was informed that thousands of europeans get their mattresses cleaned every week or month and that dealers should get in on this opportunity while there are still time. anyhow, i used their advertising dvd and printed out hundreds and hundreds of fliers and proceeded to pass them out all over in the oklahoma city area.

I tested varying neighborhoods from lower-middle income families to mid-high income families. hygienitech suggested that king sized beds should be charged $65 for this service. (what you actually get in the dealers kit is a kirby vacuum with an attachment on it that emits a uvc light, and a few other items that you buy for $8995) so anyhow, i knew that people would not know what this new sanitizing method was and to bring them in i lowered the price they suggested from $65 to $45 for a king sized bed. (hey, i wanted to get people in the "door") so i proceeded to pass out the fliers (recruiting my little niece and nephew to help me because i was a little intimidated passing out fliers). well, i expected during that first trial run of fliers that out of the 500 or so fliers that i would be happy with a response or even an inquiry of somewhere around 10-15 people. do you know how many people responded?? ZERO!!. ok, i thought to myself, maybe the price was too high. maybe they just dont know what this service is. so, i called doug who is living in florida where hygienitech is based and told him my situation. well, he said that he would help me modify the flier and he would email it to me. days went by....no doug, no email. ok, maybe he's busy i thought.

So i called him back and told him that i was still waiting for the email he promised. the email that he was going to tweak for me and personally customize for me to draw in responses. so i waited again......days go by. finally, a week has gone by now and i call him again. well, simply put, he just sends me a couple of attachments i can print out. guess what? the attachments were the same as the fliers that they originally gave me to pass out. wow!! thanks for taking the time to help me after i sent you $9000 thats all the support i get? (i was told that i would get ongoing support, but the support turned out to be nil). thanks doug! so anyhow, i saw that i couldnt rely on doug so i had to go back and try to modify the flier myself. i again reduced to price from $45 to just $29.95! i was desperate. well, i printed out several hundred more fliers and proceeded to pass them out again and again. well, after passing out close to 900-1000 fliers do you know how many people called? 2! thats right, just 2. i made a whopping $60! sigh. several months later i moved to california and thought to myself that californians are health freaks so my chances are much better than when i lived in okc. again, i enlisted the help of another niece and proceeded to pass out hundreds of fliers.....ZERO called. for those of you who are thinking to buy into this company DON'T! i have been struggling to pay back my sister the money and am now stuck with a way overpriced kirby vacuum cleaner. i wish i could go back and never have bought into this, but at least i learned a lesson and i hope you do too from reading my story. doug, if you are reading this i hope that you try better to help out those that have invested so much money in this. $9000 might not be that much to you, but to someone like me, it was a devastating blow. take care all of you and God bless.....

Vincent
tomball, Texas
U.S.A.


This report was posted on Ripoff Report on 03/15/2007 07:25 PM and is a permanent record located here: http://www.ripoffreport.com/r/Hygienitech/Doug-Florida/Hygienitech-deceptive-ripoff-i-was-told-that-they-would-help-me-w-advertising-but-didnt-D-239142. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.

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Updates & Rebuttals

#1 REBUTTAL Owner of company

Hygienitech Response to unfounded claims

AUTHOR: Hygienitech Systems - (United States of America)

First of all, this complaint was filed 5 years and we have posted a rebuttal to it several times in the past so it is not fresh in our mind as to what conversations and other communications we had with Vincent.  Since we have successful 853 Authorized Hygienitech Service Providers operating more than 3000 of our systems in 76 countries around the world, I would like this opportunity to clarify several points Vincent made as their inaccuracy.  

The mattress cleaning and sanitizing business has been around and continues to thrive in European countries.  As a matter of fact, some countries require that hotels sanitize their mattresses on a regular basis.

The complete Hygienitech System and equipment package costs $5450, including shipping to any location in the USA and Canada, not the $8950 that Vincent claims to have paid.

Passing out a couple of hundred flyers is by no means a measurement of a realistic response.  At best, and we do not know how he distributed the flyers or what their message was, any marketing or advertising professional will tell you that the best response you can expect from distributing a couple of hundred flyers is 1-3%.  This is a real number and the response is entirely dependent upon the message and the call to action contained in the flyer.  Did the flyer he distributed promote and emphasize the fact that Hygienitech will come to a person's home and do a FREE contamination test?  We do not know how and where he distributed these flyers and what the offer was other than using his niece and nephews, instead of having them professionally distributed.

And equally as important, people do not respond immediately to a first time offer or flyer.  It takes mulitple distributions which is why your major advertisers send you offers every week or so.  There is a method to their madness and it takes multiple exposures to an offer to get someone to react.  If one flyer would build a company and get a business started, then every big advertisor would save billions of dollars by just taking out a big ad in a mjor newspaper, sending one direct piece or running one TV spot. It take repetition and not have kids running around a neighborhood putting flyer in mailboxes or on cars or wherever they were instructed to put them.

We did not send him flyers becasue we recommended that he  use the professionaly designed and market tested 4-color brochures that have the headline: Are You Sleeping With the Enemy, but he neglected to take our suggestions.

Hygienitech is not a franchise and we do not dictate pricing.  We provide guidelines only and these are based on surveys we conduct regularly with our existing service providers.  $65 would not be a good introductory price and if Vincent read our operating manual and used the advertising and promotional materials we provided him, he would not have indicated any pricing in his flyer.   

We did everything in our power to help Vincent develop his Hygienitech business, but as in any business, success, or the lack of it, is highly dependent on the individual and his or her motivation.  We cannot make everyone a success, we can only provide them with the tools to be successful.  How they choose to use these tools, or not use them, is entirely up to them.

We have an entire staff of support people here at Hygienitech and I find it hard to beleive that he or anyone else who has purchased a Hygienitech system could not get the assistance they asked for.

Finally, no one ever gets "stuck" with one of our patented systems.  We will either find them a buyer for their used system or the company will offer to buy it back at a reasonable price, provided the system is in good condition.

If you're concerned about the level of support we provide, then we would be happy to provide you with a reasonable number of randomly selected names of Hygienitech service providers so that you can talk to the people that are performing our services every day to private homes, hotels, college dormitories, assisted living centers, government housing, military bases, cruise lines, time shares, resorts, even a few airlines in some countries.

Doug Cerrito
CEO
Hygienitech Systems LLC

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