Hyundai USA Hyundai, Hyundai Motor Company Hyundai USA - showing no BCM love for this Veracruz owner Towson, Maryland

I have a 2007 Veracruz with 75000 miles.  The alarm system is not working as it should.  The dealer (who I have no beef with) says the repair is to replace the brains of the alarm system which is referred to as the Body Control Module or BCM.  It is behind the dash and requires a computer reprogramming as this control module drives a lot of the lighting and switches in the vehicle.  The repair cost is $644.  Ok it is technically out of warranty.  But, in my opinion, I should not need to replace this type of electrical component at 75000.  Indeed, Consumer Reports gives the 2007 Veracruz a black circle (not good).  I have checked online and this problem is not unique, I came across others with the same issues in several forums.  I also suspect that this may be just the tip of the iceberg as the 2007 model was the first year they made the Veracruz - so other owners will likely be faced with this issue as their model years age. (The black circle continues through the 2010 model year!).

I call the Hyundai Customer Service number hoping for some acknowledgment that this is an unreasonable failure and some assistance (maybe a split of the costs) with getting the repair done.  Well the short version is - sorry you are out of warranty, this response only came after I called them back late in the afternoon (thanks for the follow-up call Matt - ID #54237) having waited all day for an answer, with my car in the shop pending a decision from Hyundai.  

I'm not feeling any love.  Hyundai has come a long way since 2007 thanks in part to early adopters like me.  I am disappointed that they could find a way to offer some measure of assistance for an electrical problem such as this on the their car that is suppose to be comparable to the Lexus Rx 350.  

Who can say how Lexus would have treated such an issue, but for now I'm not thinking great thoughts about Hyundai.