We had been in the market for a new car and sent a inquiry thru an auto website to local Ford Dealers in the Austin area for a 2013 Ford Edge SE. We received back 4 quotes from each of the local dealers. The Maxwell Ford quote was the best priced at $20,248.00 for a basic SE.
I had multiple email conversations with the sales person at Maxwell Ford to confirm the price quoted. I made an appointment with the sales agent for the next day to look at the car. On this day I stopped by another Ford Dealer and test drove the Edge to see if I would like it. This Dealer, Lief Johnson had the 2nd best quote.
After deciding that I did like the Edge I stopped by Maxwell Ford unannounced just to speak briefly with the sales agent since it was on the way home. i wanted to verify the price quote again and see if they actually had any of the Edge's I was interested in.
Since it was getting late and the sales agent had to leave we spent only about 15 minutes discussing the quote. She confirmed again the quote was accurate and they they (Maxwell Ford) were aggressively pricing these vehicles to move them.
We agreed to meet again the following afternoon for a test drive and then go from there. Since I had previously test drove the car and liked it I informed my wife that if she was to also test drive it and liked the Ford Edge we should accept thier offer and buy the car.
The next day I was unable to make the appointment but my wife went instead. She also verified the quote with the sales agent upon arriving at Maxwell Ford. Once again the sales agent confirmed the quote.
My wife test drove the car liked it and called me to discuss. We agreed we should buy the car but since I was not able to get there this specific day I would come on Monday. The sales agent suggested we place a $500 deposit on the car and hold it until i could arrive on Monday. My wife presented her with a credit card in which to put the deposit down and requested a full set of papers to verify the total cost.
After a length of time the sales agent returned with another person that claimed to be her manager. He explained that a error had been made in the quote process and now the car was actually over $4,000.00 higher.
After trying to explain the difference to my wife they called me. He claimed a $1500 discount had been entered twice therefore giving a $3000 discount instead of the normal $1500. I ask if the price shouldn't be $1500 additional over the quote we received making it $21,748.00. No he explained that there was also another $500 discount also included that should not have been.
So at this point he has only reclaimed a total of $2000 which added to the quote should have been $22,248.00, yet he was telling me the new price was $24,861.00 before add-on's which he wanted full MSRP for.
He kept telling me how bad Maxwell feels about this mistake and that they want to cut me a really good deal considering the mix-up. However math was apparently not this mans strong suite and nothing he said added up. When pushed for a better explanation of the difference he tells me that it is a "complicated formula' as if I couldn't possible understand it.
The bottom line was, they shot us a low ball offer to get us to come in and once we accepted their offer they flipped it on us and blamed it on a error by the sales agent. This sort of bait and switch is a common tactic unscrupulous dealers use. Simply Google dealer scams and this little tactic is in the top 10.
We complained to the state and to other agencies about this event and Maxwells most recent response was to try to blame us for the problems going so far as accusing us in trying to get something for nothing. What a bunch of fine people the folks down at Maxwell Ford are. Trying to blame the customer trying to expose their fraud.
All we wanted was the car we were quoted for the price we had been quoted and verified 3 separate times. Noting more and nothing less. The trouble is we refused to be victims of a dealer scam and they simply don't like that we are highlighting their little scam racket.
If you want a Ford in the Austin area, stay away from Maxwell Ford. Go to Lief Johnson or any of the other dealers but certainly don't do business with a company like this.