Net66 downgrades website claim. ASA attention pays off?
It is interesting to see that up until recently Net66 claimed (on its website, Nov 12 to mid Feb 13)
QUOTE: One of our Founding Directors Tom McVey has been responsible for raising Millions of Pounds for charitable organisations such as RSPCA, British Red Cross and The Dogs Trust.
- Now the website claim reads:
QUOTE One of our founding directors, Tom McVey, has played a part in raising millions of pounds for charitable organisations such as the RSPCA, The British Red Cross and The Dogs Trust.
A small change in the wording, but a dramatic change of meaning. The claim that Director McVey raised millions has been discarded, and NOW the claim just means that he played a part in raising money which of course is also true of
everyone whos put a 1 in a collection tin. [continued below]....
The term Net66 complaints usually means complaints ABOUT Net66, but on this occasion Net66 complained to me for expressing doubt about its website claim.
After I posted a piece saying that because of Net66s long record of false claims some people found the recent claim hard to believe, both Directors at Net66 contacted me, partially to discuss this subject - or more accurately to
berate me for criticising the company.
Slightly off-the-point, one Director emailed me and attempted to fudge the issue by saying Net66 had raised money for various different charities to those listed on the website, and would continue to do so. If its true who could argue that it is a desirable thing?
However, the website claim was very specific, stating millions raised by Tom McVey; but the Net66 comment to me was very general (some) money raised by Net66. That important downgrade is now reflected on the website.
More promising was when the other Director, the man himself, Tom McVey, phoned me. Amongst various topics discussed he said he has documentary proof from the charities concerned that he had raised the millions. - AND he said he could
show me the proof.
Regrettably, when I said, O.K, show me. Mr McVey declined. But if Director McVey has his proof of raising the millions why downgrade the website claim?
Perhaps Net66 realised theyd been caught with their trousers down, or perhaps the ASA has once again had a word in their ear and theyve caved in because the proof is insufficient to support the claim? Or perhaps theres another explanation?
Net66 has cropped up in several incarnations. (Net66 Web Services Ltd, The Social Network Marketing Company Ltd, The Social Media People - amongst others)
It has attracted a huge volume of bad press because of the trail of (justifiably) aggrieved ex-customers who've reported 'scam', 'rip-off', 'cheats', 'liars', 'threats', etc
Even in in newest form - where the directors say they've cleaned up their act you can see strong echoes of the old style.
A quick 'Google' search will reveal a selection of the negative comment.