Piazza's Fine Food ripoff Charged at cash register higher prices than appeared on shelves in several cases always higher Palo Alto California

I frequently buying grocery products at Piazza's Fine Food. Last week there was a "mistake" where a product I bought and the price on the shelf was lower than the price the cash register charged me. I noticed it and they returned my money. Today (3-12-2006) I bought 12 items. I noticed at the cash register that Stoneridge Dried Strawberries were charged $6.49 instead of $4.59 (the price on the shelf was clear and appeared several times!) They appologized and returned the money. At home I checked again the invoice and found that they charged me $9.29 for Star X Olive Oil. I drove back to the store to find out that it should have been $7.98, clearly marked on the shelf. They appologized again and refunded me.

They either cheat or very sloppy, and "errors" were always for their side. There should be a way they will be stopped. What about other people who are less aware than me? I was buying there over 7 years - how much money they ripped off me in the past? I'm not looking for ANY compensations. Just do something.

Gur
Palo Alto, California
U.S.A.