Priceline.com Consumer Fraud: Priceline misleading the consumers Internet

Priceline advertises best price guarantee you can save up to 60% when you name your own price on a hotel.  When I saw the advertisement, I thought my dream would come true to save money on a trip.  Then I submitted an initial bid $250 to bid a resort at Wailea area in Maui for 6 nights in August 2011.  The median price at Wailea area is $569 per priceline.com.   I found out that only 3 resorts available at Wailea area per priceline.com.   These resorts are:
(1)  Wailea Beach Marriott $249 per night.
(2)  Grand Wailea, A Waldof Astoria Resort $569 per nigth. 
(3)  h*o'olei At Grand Wailea $1495 per night.
I thought my chance to get Grand Wailea was high if I submitted the bid higher than $249.  If Grand Wailea could not accept my bid, priceline should give me a resort with retail price higher than $250.

The initial bid $250 was accepted without any counteroffer.   Unbelievable that priceline gave me a resort, Wailea Beach Marriott, with retail price at $249.  As a result, I am loosing money to bid a resort.  I paid more than retail price.  I had no choice to get what resort I wanted even though I paid more.  If I book a resort at retail price, I have choice to choose which resort I want.

I called Priceline several times but they refused to cancel the bid.  They could only able to refund $1 per night back to me.  Also, they refused to refund the tax and fees for $1 x 6 nights.  However, I paid the tax and fees for the amount of $250 x 6 nights.