ResellerRatings CEO, Scott Wainner emailed us some time ago about their program and how, if we pay* to belong to their site, we will have the rights to review and block erroneous or false customer reviews.
*(You may select to sign up for the free account but not all of the offered features are available.)
Keep in mind that either way, you are forced to sign up for a free or a pay account with their site. You must become a customer of their site in order to protect yourself from slanderous postings. What a SCAM!
Since that time, we have yet to "swallow the pill" of paying ResellerRatings.com to be honest and promote truthful reviews.
One of our many Yahoo stores, Cooldrives.com, currently has 1578 reviews (from 74,000 Customers) posted on Yahoo's review site, where customers are verified to be legitimate, as they need to have an order/tracking number from the store they made their purchase.
These orders are trackable within the Yahoo stores system, and therefore can be matched up with the posted Yahoo reviews in order to validate authenticity.
Within these Yahoo ratings we have a few bad reviews, but we still manage to be within the top 1% of online stores that maintains a 4.5 Star Rating.
Now if you go to ResellerRatings.com, its rating system paints a totally different picture. ResellerRatings.com is unable or unwilling to provide a more accurate way of maintaining legitimate and/or accurate reviews without putting money into their own pockets.
Therefore, since we do not pay ResellerRatings.com any money, it seems that we have only bad reviews, portraying a one-sided picture to their visitors. The site serves as a place for people to vent their problems, rather than to serve as the comprehensive ratings system that it claims to be. What a SCAM!
No wonder their BIG advertisers profit from their partnership with ResellerRatings.com, since all of their Small Shop Owners Must send their customers back to the ResellerRatings.com site for reviews
(as per ResellerRatings.com policy). What a SCAM!
Why would a company want to pay money to send their customers to a website that has banner ads for competing companies? Why would anyone pay money to send their customers elsewhere?
After years and years I finally get it, you have to pay if you want real legitimate reviews with a full spectrum of customers, otherwise your competition and only the few that really want to hurt your reputation will find this site, ResellerRatings.com, and "air all their laundry".
I think it will be more beneficial to all parties, and fair for the consumer, to see the entire picture since not everyone is 100% perfect nor 100% bad. We all make mistakes and when serving thousands and thousands of customers form many Years , these small mistakes will eventually add up.
So yes, we are not proud of the 50 or so bad reviews that we have received since 1998. We are working hard every week, as we process thousands of orders, to make less and less of these mistakes.
So yes, if someone out there thinks that one, two or three in a 1,000 orders potentially having a problem is a high number, we suggest you shop elsewhere as we are human and we will make mistakes.
~~ Here is a thought for a legitimate rating site. How about making a website that allows customers to submit their reviews without getting bombarded with other store advertisements, and have a look and feel of the store that they shopped at?
What a concept! Scott Wainner may have to take a pay cut but hey, this is the internet after all and we all need to make changes.
So please remove all of our sites from your SCAM index and do not spider Google adds to solicit and build your database as this is also click fraud!