Sukesha, All Nutrient Chelsea Marie, Charles Frank All Nutrient - Horrible Product, Illegal Fraudulent, False and Misleading Advertising, Internet

If youre considering trying All Nutrient Hair Color by Sukesha, please save yourself the time, money, and humiliation and stay as far away ofthese products as physically possible. Your life will be so much better if you never hear from them again!

INTRODUCING ME
I am a board certified hair colorist by the prestigious American Board of Certified Haircolorists and I have been in the profession for over 20 years. I have worked with over a dozen color lines in my career and never had a significant problem with any of them. Recently, I wanted to bring a more natural option into my salon and chose to try All Nutrient hair color. This would prove to be the biggest single mistake of my career.

PRODUCTS
After receiving absolutely ZERO support and horrible "education", i started using the color and quickly realized that it was just bad color.  The color simply does not work well (1) It yields extraordinarily inconsistent color results; (2) It produces only a translucent grey coverage and is unable to cover resistant grey hair at all; (3) Because the color contains both ammonia and monoethanolamine (MEA), the process leaves the hair in very poor, damaged, condition; (4) the color has a strong tendency to fade off tone after relatively short periods of time; and (5) the support products are nothing to write home about and barely meet the minimum performance requirement rather than provide specialized solutions that are well
integrated into their line.

FALSE AND MISLEADING ADVERTISING
Sukesha regularly make representations and advertisements that their All Nutrient hair color does not contain monoethanolamine (MEA) in its hair color and that it only contained trace amounts of ammonia.  In fact the hair color does contain MEA (please take a quick look at their ingredients label for the word MEA) and has a rather high concentration of ammonia. In my professional opinion, this combination is duplicative, unnecessary, unstable, damaging, and potentially dangerous.

HORRIBLE CLIENT SERVICE
Initially, I just had a poor experience with the hair color product. For whatever reason, it wasnt working for me. I called the company and asked for a refund on my unused product.  I had purchased the product in a reasonably recent period of time prior to the request. Mr. Frank wanted to speak with me directly, first questioning whether I was even a hairdresser, than insulting my skills by picking a part my career, then summarizing that his hair color was not at fault for my troubles and it must have been my poor hair color skills that was screwing everything up.

He insisted that, at this point, I would have to go back to school or build up some more experience before they would consider letting me try the All Nutrient Haircolor again. But, he was unwilling to provide my refund, and further technical assistance, or any help whatsoever.  He did this with all the charm and gentle diplomacy of a drunk pimp yelling at one of his night workers. I had never been so humiliated in my life. My business had been substantially damaged, clients were angry, some were leaving, I need to focus and regroup. But I wanted to make sure others knew about how horrible this company is. This post is part of fulfilling that goal.

FRAUDULENT MARKETING
Sukesha advertised the All Nutrient product as being an organic color both in their sales materials and on their website.  Because I live in California, I am protected under a law known as the The California Organic Products Act of 2003 [110810. - 110959.] - California Code - Article 7. This law states, in part, that any cosmetic or beauty product marketed to anyone in California, which represents itself as organic in any way much be able to prove that at least 70% (by weight, without counting weight from water or salt), must be organic.  Organic is defined as those ingredients certified by one of several recognized certification authorities such as USDA, ECOCERT, etc.

A review of All Nutrients ingredients label does not indicate, as required by law, which ingredients were certified organic.  In fact, as the law requires, all certified ingredients must be indicated and noted with the certification authority.  All Nutrient lists a few organic ingredients, but makes no claims that they are certified organic (they seem to feel that calling the ingredients certifiably organic may help shield them from prosecution in some way). Therefore, their advertising claims that their products are organic, and their marketing their products as organic hair color without any indication of which ingredients are organic and which ones are certified and by whom, put them clearly in violation of this law.

I have therefore written a letter and completed a formal complaint with the Department of Public Health who has been commissioned with the enforcement of The California Organic Products Act of 2003.  The fines All Nutrient/Sukesha will be facing as a result of this impending regulatory investigation will be substantial. I hope this teaches Charles/Chuck that it would have been much easier simply giving me my refund rather than humiliate me over the phone. 

RESOLUTION OFFER
Mr Frank, I think your product is horrible for me. Obviously there are others that like it (although everyone I speak to about it has had the same experience). Why not just give me my refund and avoid even more bad facts being published about you, your products, your employees, and your company? Wouldn't a refund be cheaper and easier?