Here is the scene. There are a group of financial planners sitting around a table and one says, "I have an idea. Why don't we stop charging commssions and just charge a small annual management fee." This way we will make less money and the client will make more". The reality is the planner makes more although it sounds like a better deal for the client.
This is the easiest lie to sell in the financial services business. "We do not charge a commission, we only charge a small annual fee". You hear this guy, Adam Bold on the radio every weekend telling you that you should avoid the "greedy brokers" that charge a commission. The actual fact is the "greedy broker" charges a lot less than The Mutual Fund Store.
The Trojan Horse is that the "greedy broker" charges a one time fee whereas the mutual fund store charges at least 1 1/2% fee every year, even if your account loses money. Let's look at what happens if you invested $100,000 with the greedy broker. Your sales charge is a one time fee of $3500. Assuming you are in the investment for ten years with the mutual fund store your fees total a whopping 15% of your original investment which is $15000.
If your account makes no money nor loses no money for the ten years your balance at the end of ten years would be less than $85000. If you do the math and assume that your account grows by 10% per year your fees to the mutual fund store total over $24000.
This is why he hammers other brokers and annuity salesman. He talks about greedy brokers and annuity salesman like they are lepers. He spends most of his show speaking ill of others in his industry. The fact is, in the recent economic down turn, his investors have lost a lot of money, while those who invested in annuities have lost no money and paid no fees and their accounts are actually up in value. Sadly, his investors have lost a lot of money and they will lose some more when he deducts his fees from their accounts. To his credit, Adam Bold is a great marketer but don't expect him to tell you the truth.