WOT is host to several, no hundreds of Trolls. These are users that get rewarded for their efforts in rating as many domains as possible. The more domains, the more rewards these users get and the more authoritative they become, influencing many other less experienced WOT raters.
WOT is in the business of selling security seals, so the more websites that find themselves victims of bad WOT ratings (I say victims because there usually is nothing wrong with their website), yet they get rated by these WOT Trolls with harmful negative comments. I paid little attention to this WOT Scam until recently when my own websites fell victim to their scheme.
WOT's negative tactics can only work if you install their addon into your browser. Beware, even their addon appears to act like a spyware program. Below is another's personal experience. The link below also talks about a Church that received very bad ratings, showing WOT goes after any viable business or organization to encourage them to buy their security seals.
Posted on 2011-04-20 09:53 by DBCJR
This is supposedly a safe browser add-on that will help protect against dangerous or fraudulent websites. Users are supposed to rate sites good or bad. But WOT actively rewards users who specialize in giving negative reports. Some of their top-rated users have done tens of thousands of negative reports, and it is obvious they are not really rating sites accurately. WOT's own statistics show that the overwhelming majority of ratings are negative. The developers of WOT are in the business of selling security seals for websites, so they have a vested interest in making website owners afraid of negative ratings. It is typical for harmless websites to have negative ratings, which cause scary warning messages to pop up in the browser of anyone who has installed with WOT plugin. If the website owners aren't using WOT, they may never even know they have been targeted. At the same time, there are a number of dangerous or fraudulent sites which have no ratings or good ratings from WOT. Overall, the ratings are worthless to consumers and possibly very harmful to people running reputable online businesses. Then, when you realize that this plug-in is worse than useless and uninstall it, it is never really completely uninstalled, but leaves hidden traces behind, in the same way that spyware does. Stay away from this terrible product.