My Web of Trust (http://mywot.com) is an add on for browsers to ensure users of this product they are entering a secure website, which is trusted by 12 million people. However, what this vast number of people do not realize is this a complete scam. What happens is someone can login to the WOT account, and rate a site as phishy or unsecure for absolutely no reason at all. When this happens, anytime a customer goes to your website, a large popup will occur stating this is an unsafe site, and you should not proceed. This is ridiculous since WOT does not have any means of checking to see if this information is infact accurate. They just go off of that single rating inputted by a random person. Now, the only way to have this popup removed is to either buy thier "Web of Trust Seal" which costs $451/year, or have tons of people sign up for an account in their system, which in turn will bring the company more revenue as well. You see, 1 positive rating does not negate 1 negative rating. It takes at least 15 or more (not sure on the exact number, because I have only had about 8 people rate it, but we are still far into the red) in order to get yourself, so this unsecure popup does not appear on a users screen.
The worst part of this all may be there are tons of rumors flying around the internet saying that WOT will actually go in themselves, and give your site a bad rating, just so you either buy their trust seal, or have many others sign up as well. I do not have a strong basis to back this up... I have just seen this quite a few times on reviews of their business. If this is true, that is positively despicable. If it is not true, you can still see why this is a serious problem/scam which I believe users need to become aware of. Also, someone with the exact opposite issue can take advantage of the users' trust in Web of Trust. Since My WOT does not ever check the websites being rated, or the sites of the seals being purchased... If someone who has nothing but the worst intentions for the use of their website can easily go in, purchase Web of Trust's Seal, and automatically be Trusted by this company. In-turn relaying trust to the 12,000,000 users of Web of Trust's Scam. This means phishing sites, porn sites which target children, etc. This also concludes there are thousands of hard-working people simply trying to run a successful online business, but are unable to due to scams like this. My Web of Trust is a truly pathetic excuse for the reputation they want you to perceive. Because they are just the opposite. This company disgusts me in every way, and I believe once Web of Trust Users and all other internet users realize the true intentions behind http:mywot.com, they will be just as disgusted as I am.