Do not waste your money. Yodle advertised that they would increase my call volume. Calls never increased. All calls Yodle took credit for were from prior clients, referrals from prior clients, or referrals from prior business relationships. Each time I emailed my client rep about the problems with the ads, and the key words, and what they were doing to market my site each representative passed the buck. When I signed up I gave them very specific advertising markets I wanted to focus on. They wanted to focus on what they wanted to focus on. The ad words campaigns looked like they were created by a middle school student with no imagination, nor any concept of the marketing needs fr the industry I was part of. I had to explain what needed to be in the ad. Of course, the representative at Yodle thanked me for my insight, then proceeded to do what they felt was best in their best interest, not mine.
Do not fall for any guarantees or promises. Find yourself a local internet marketing company where you can sit down and have a face-to-face so that the marketer cannot squirm and make up excuses on the telephone. Find yourself someone who has to look you in the eye and state that they are proud of the work they have done and have helped you in your marketing campaigns, as opposed to increasing their bottom line.
In the end, this was a costly mistake but it could have been costlier. after a 90 days waste of money I am leaving this company to find a real search engine marketing firm, with an actual person who will sit across the conference room table from me and have to be honest about what they are doing with my money.
Not being DISHONEST as has been the case with Yodle since the beginning.