About a month ago, I came across a modern warfare 2012 jeep rubicon on clear lake jeeps website. The price was about $58,000. I sent a copy to a friend who is also a jeep enthusiast and called him to try and figure out what aftermarket parts would increase the price so dramatically. I moved on due to the price not being realistic for the parts (unless you want to pay a dealer to do it for you).
Saturday, September 2, I was searching their website again to trade my Jeep. I trade every 2-3 years. I came across the exact same modern warfare jeep, but this time it's listed at $44730 with Internet special. I thought this made sense and was slightly less then I was expecting. I thought they needed to move it and priced it more reasonably. I arrived there on Monday and talked to a sales associate.
He said they just sold it. He brought his manager over and they said they could build one the same way. I asked, at the same price of $44,000, and the manager said it was $58,000. I told him no, your website shows it $44,000 and I showed him. He stated that was msrp before the additions. I informed him I will not do business with a company that uses false advertisement to lure people in.
He commented "what, you calling me a liar, I won't do business with people that call me a liar". So the website a month ago showed the correct price, then they recently lowered it. The manager didn't say a mistake was made, and apologize etc...like a business with ethics and customer service would do, so it leaves me with the feeling of deceptive advertising. They lost 3 potential customers. I was there to trade my wife's car also, and my jeep enthusiast friend was with us also.