• Report: #439748

Complaint Review: Increase Visibilty

  • Submitted: Wed, April 01, 2009
  • Updated: Mon, October 29, 2012

  • Reported By:Chicago Illinois
Increase Visibilty
24162 Cherry Hill Place Laguna Niguel, California United States of America

Increase Visibility Verified REVIEW: James Lisi Customer Satisfaction Commitment: Increase Visibility, CEO, James Lisi implemented strategic changes insuring clients success, focusing on finding ways to help clients increase visibility on search engine ranking using Google Webmaster Guidelines to insure a successful SEO campaign." States CEO James Lisi.
*UPDATE: Increase Visibility recognizes complaints posted on Ripoff Report (whether true or not) are issues that need to be addressed, not ignored. Recognized by Ripoff Report Corporate Advocacy Program as a safe business service Increase Visibility pledges to always resolve any issues, feel confident & secure when doing business with Increase Visibility Inc..

*UPDATE EX-employee responds: People getting lots of help

*Consumer Comment: Increasevisibility.com, Increase Visibility, TOPSEOS Scam

*Consumer Comment: I totally agree with the original report

*REBUTTAL Owner of company: A Response to Inaccurate Allegations Against Increase Visibility SEO and Jim Lisi

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Ripoff Report Verified REVIEW:

EDitors UPDATE: Positive rating and recognition has been given to Increase Visibility Inc. for its commitment to excellence in customer service.
Increase Visibility is Rip-off Report Verified

The information provided in this report is based on comments made by Jimi Lisi and Team Leader Mike Svetliz during an on-site inspection held by a third party verification company with no biases toward Increase Visibility.

Ripoff Reports discussions with Increase Visibility have uncovered an ongoing commitment by the company to total client satisfaction. This means that clients can expect that the company will work towards finding a mutually satisfactory resolution to any complaints or concerns. [continued below]....
..... Increase Visibility listens carefully to client concerns and sees them as an opportunity to learn from past mistakes and become more efficient as a company in the services offered and the support for those services.

Increase Visibilitys founder, Mr. James Lisi, has informed us that his personal philosophy is that his clients are a precious commodity. As a successful businessman for 21 years, Mr. Lisi feels it is critical to listen to his clients and respond accordingly. By always putting his customers first, Mr. Lisi hopes to maintain Increase Visibility as a successful enterprise since 2005 and for many years to come. Another top executive of the company told us that Mr. Lisis personal business philosophy is based on the premise that "strives to add value in its Internet marketing services as they understand that a successful business model is based on value-added services, and premium client care. Increase Visibility is all about better service equaling better results. From team calls to monthly reporting, their optimizers and account managers are driven to exceed clients expectations with professionalism and unmatched expertise. Accountability is part of their corporate fabric which shows with their 96% client retention rate!

Some of the other things Ripoff Report learned in the course of its investigation: typical customer feedback reads: Increase Visibility (and Mr. Lisi) Increase Visibility has helped our company increase ranking of our most important keywords and phrases, increasing ROI in our SEO channel. This allowed us to cut back on spend in costlier channels. They also helped our company kick off our SEO efforts on two new websites and we saw immediate benefits from natural search on these sites as well.

Increase Visibility provides an internet marketing service to clients of all sizes. Their marketing services are based on writing high quality content for the search engines, which includes handling link building, content creation, keyword density and press releases. Through these services, Increase Visibility aims to generate more quality traffic for their clients, and thus more revenue. Although they offer their services to clients of all sizes, their target market is medium sized businesses who generate $1-5 million per year, do around 5-10h ppc (pay per click) and want to diversify their marketing. To generate leads, Increase Visibility states that they pay lead brokers, are ranked #1 on toptenreviews.com and are also ranked well on Google, all of which provide leads and inquiries.

Increase Visibility's sales process starts with a website evaluation report, which helps indicate weaknesses with a potential client's website. Leads are walked through these reports while given recommendations for conversions. Services are then suggested based on the size of the website and the keywords desired by the client. Increase Visibility prides themselves on their customer service and accountability. They offer a back-end client center where their clients can receive daily reports of the work that is going into enhancing their company's internet visibility.

Jim Lisi states that he has spent the last 11 months improving the operational structure of Increase Visibility and that they are now at 95% efficiency. To improve upon their structure, they have held bi-weekly meetings, training, and team members have attended seminars in order to improve their processes. Team members are advised to "go above and beyond" to ensure their clients' full satisfaction, address any concerns, and they now boast a 96% client retention rate.

Common complaints made by customers are generally based on traffic not increasing quickly enough. Team leader Mike Svetliz states that each client's website has variable chances to rank online. Their sales team takes that information into account and tries to avoid making promises or giving their clients unreal expectations. One instance in particular involved a client wanting increased revenue after 3 months of service. Although traffic had increased on their site, sales were not reflected. Increase Visibility took extra time to consult for conversions by adding heat map tracking and goals in analytics to produce a higher conversion rate while maintaining services.

Since Increase Visibility has been a part of the Rip Off Report Corporate Advocacy Business Remediation and Customer Satisfaction Program, they have increased the transparency of their operations and allow their clients to view all tasks, reports, and deliverables in their third party project management platform. The company feels that it is great to be working with Rip Off Report and they are proud to be a part of this program.

At Increase Visibility, they incorporate a comprehensive search strategy to maximize your online brand visibility on all channels thus maximizing clients overall exposure. Their focus is long term business partnerships not short term monetary gains. Increase Visibility works with their clients to not only build traffic, but also enhance their online marketing & advertising strategies. Thats how they differentiate themselves from other marketing agencies. It is one thing to drive new traffic, but they help you convert that into dollars

Increase Visibility views employee satisfaction seriously as well. Employee feedback and surveys reveal comments such as this: "Mr. Lisi provides a very positive environment to work. Opportunities for improvements and suggestions are encouraged. James is truly concerned about our contribution to the company and provided solid growth opportunities for us. He takes the time to listen and communicate with his employees and customers." Rip-off Report was pleased to learn that Increase Visibilitys past and current approach to business is focused on its pledge to total commitment towards client and employee satisfaction.

Increase Visibility recognizes that complaints posted on Ripoff Report (whether true or not) are issues that need to be addressed, not ignored. If handled correctly, complaints can be valuable learning opportunities. With the feedback generated by Ripoff Reports Investigation Increase Visibility has made organizational changes allowing its clients and employees a more streamlined approach to problem resolution and a commitment to a great client experience.

In summary, after our investigation, which included discussions with Mr. Lisi and many of his past and current associates, Ripoff Report is convinced that Increase Visibility is committed to quality delivery of services resulting in total client satisfaction.

Read more about why consumers should feel confident when doing business with a member of Rip-off Report's Corporate Advocacy Business Remediation & Customer Satisfaction Program. Yes, its a long name for a program that does a lot for both consumers and businesses alike.

Read about Rip-off Report Corporate Advocacy Business Remediation & Customer Satisfaction Program,.. A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business. this program works.

As a matter of policy, when a business becomes a member of the Corporate Advocacy Program they agree to allow Ripoff Report to contact every client who filed a complaint so they can make things right with them. In order to confirm that the complaints were resolved, Ripoff Report is copied on all responses so we can insure that the member business did right by their customer ..


===== Increase Visibilty - increasevisibility.com - Jim Lisi Increase Visibility S.E.O Scam by Jim Lisi-Search Engine Optimization Laguna Niguel California

I was a former client of Jim Lisi and the S.E.O company Increase Visibilty and wish to report how he lied and ripped me off nearly $3,000.00 saying he would help me optimize my website, only to find out the only thing he optimized was his wallet. Increase Visibility never optimized my website. I want to want everone here seeking search engine optimization to please stay away from Jim Lisi and his S.E.O scam Increase Visibilty www.Increase Visibilty.com- I also want to report that Mr Jim Lisi of Increase Visibilty intimidated me with thug like tactics. I tried to complain to him only for him to say he would Sue me to the ground if i compalined to any blog or BBB, I was scared and did not have a lot of money and refrained until I learned about the wonderful website of Ripoff Report and how they protect the complaintant. Once again Please stay away from Increase Visibility and the Search Engine Optimization scams of Jim Lisi,

Justice from the Past Chicago, Illinois

This report was posted on Ripoff Report on 04/01/2009 06:08 AM and is a permanent record located here: http://www.ripoffreport.com/r/Increase-Visibilty/Laguna-Niguel-California-92677/Increase-Visibility-Verified-REVIEW-James-Lisi-Customer-Satisfaction-Commitment-Increase-439748. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.

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Updates & Rebuttals

#1 UPDATE EX-employee responds

People getting lots of help

AUTHOR: ex employee - (United States of America)


I just read about this today. I read about what Jim Lisi did to his clients, specially the " intimidated me with thug like tactics."  That is him alright. I worked for him once as freelancer/employe. The website sounded good, and he offered flexible work (WORK FROM HOME). Which i will tell you people. Every single person that works for this "fake company." do not work from a real office. Jim Lisi works from his home bedroom (im not kidding), and he has structured his virtual network of thugs very well. He has the following:


1. One lawyer

2. about 4 sales guys who he pays purely under commission 35%

3. SEOS from India (bad ones) who he pays nothing

4. one SEO from USA, which he constantly has new ones--most of the SEO freelancers from USA dump him in less than a month or two.

5. An online phone system that allows him to create extensions to freelancers, giving the apparency that he is a well-established business.

6. He has a well-designed website with mentions and logos that dont link to nothing, but gives the impression that he is well-connected. 


At first i though he was very pro-active in using remote people to do the job, but little i know that he will asked me to cheat.


While i worked for him, i learned about some of his trick. For starters, he has set up a contract that is designed to trap customers into staying with him for a least a year, not matter what happens. If the client breaches the contract--say they are piss they are getting nothing but only been rip off--clients can't get out. He asks for credit card, so he takes money from their credit cards the moment he senses the client threatens to cancel the service. I'm not kidding you, I sow him literately doing this to couple of clients--taking $2000, $3000 out of their credit cards on one day-- the very moment he start having problems with them. 


He does threatens people, and also threatens people who works for him. He is a real nasty dirty person. When I used to talk to him over the phone, he only talks with bad words and nasty remarks about his clients (bit$%^, and you get the picture). He is a total low class person--but pretends with clients he is a pro, only later they can hear his month and true colors.


He ask SEOs to lie, cheat and do bad work for clients. Technically all he cares is that SEOs generates some Bullshit reports to the clients, and answer email, and phone calls-- to give the client the impression that they are working and doing a good job. He uses the typical theory that SEO takes at least 6 months to see results. It is after the 3rd month when clients start sensing that somethings is wrong and start demanding results.


The sales people leave him, SEOs leave him. Lawyer stays with him because he is the only one he pays him good money.

He wont pay his sales people, he wont pay the SEOs. A month can go by and SEOs keep asking to be pay. When they insist he gets real nasty with them. 



Jim keeps 50% for him, just to be the link bet his sales guys and the SEOs. Of course after a while, you figure this is crazy and realized you are a total dumb for working for him. He does nothing!!! All the work is done from the sales guys who finds the clients, and the dumb SEO who work for nothing. 


I can go on and on, but I assure you that im not a disgruntled freelancer. I dumped him because I didnt want to go to jail. He puts all the responsibility on the SEO and sales guys. If things get real nasty, he simply changes (rotates them) SEOs, so the client can see that the problem was on the bad SEO or sales guy, not the company--and this tactic buy him at least another 3 more months--to milk it more.


He really brainwash clients with all the first impressions and big promises. At one point, i told one of his client that he was getting rip-off (because i felt bad), to my surprised Jim turned it around and won the client back by taking me off that account... He told me that Bi@#ch just kept exaggerating and complaining none sense--he gave me another account. He talks a good game, it is hard for clients to noticed the  lies and rip-off for months.--especially when he prays on clients that dont understand much of how internet marketing really works, who cant read analytics or even know site analytics exist.. A little bit of research from clients, will show he is a fake. But he gains his trust at first, just to go for the kill later.


I'll stop here. I just though adding more facts to this complain in rip-off. Most sales or seos go on without reporting him to the BBB. Someone has to stop him. I cant belove he still in business.


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#2 Consumer Comment

Increasevisibility.com, Increase Visibility, TOPSEOS Scam

AUTHOR: Harrassed by Increase Visibility & - (United States of America)

Hello -- The complaints here are absolutely accurate. A few months ago I contacted these people to inquire about their services after I saw them on TopSEOS. I was subsequently harrassed by Jim Lisi and his team of thugs who thought they could batter me into submission. The services they offer are sub par to say the least, especially considering their prices.

Additionally, they are completely unprofessional!!! And won't leave you alone even after you have clearly said "leave me alone!" And, I see he has cited TopSEOS.com as a reference. That is a JOKE my friends. I learned the hard way, that TOPSEOS is not INDEPENDENT! You PAY to PLAY.....So when you see increase visibility listed as number one on their site or on any list produced by them, be assured, they paid to get that ranking. Increase Visibility (incresevisibility.com) and it's credentials are a joke. Stay away and go with a reputable company and don't rely on TOPSEOS to get the company either....they too are a SCAM!

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#3 Consumer Comment

I totally agree with the original report

AUTHOR: beejeeman35 - (United States of America)


Despite Jim Lisi's mia culpa here, I have to agree that the original post was 100% correct.  I do not know the person listed above, but had a VERY similar experience.  

We started with Increase Visibility, and quickly found out that they not only outsourced all their work to India(which is fine if they are competent, they were not), but also never took to the time to realize what the website was even about, and was optimizing the site towards keyword phrases that were not even relevent.  

It would be the equivilent of taking a sneaker website and optimizing for boat shoes. Constantly complaining that I didn't sell "boat shoes" led to absolutely no changes. 

Not only that, this optimization was happening at a snails pace.  Emails would frequently go unanswered, and nothing was getting done.  After 3 months the site was no better off then it was before.

Despite frequent complains, they were still "optimizing" for the wrong words 3 months in!

Now this wasn't their only level of incompetence, but were not even competent enough to guard against the frequent misspellings that were soon spewed across my site.  Complaints about this led to being told I was overreacting.

Jim Lisi himself was not only a jerk to all parties involved, but tried to bully us, when we threatened to sue, making fraudulent claims about the contract we signed, alleging racism, and about the work that was being done.  We were lucky that we had free legal council at our disposal and I credit this with the only way we were able to get out of this contract.

I am actually a part time SEO consultant now, and credit this to the bad taste left in my mouth by Jim Lisi and Increase Visibility.

I have been in business many years now and have not had an experience as bad as with this company.

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#4 REBUTTAL Owner of company

A Response to Inaccurate Allegations Against Increase Visibility SEO and Jim Lisi

AUTHOR: Jim Lisi - (U.S.A.)

As a business owner, it is very frustrating when anonymous people report
complaints like this one. The reality is that anyone can post whatever they
want here, without any proof, whether that is an angry ex-employee,
competitor, or whatever. My company, Increase Visibility, has been providing
high-level, quality search engine optimization services for many years. We
have over 250 very satisfied, long term clients. As a company, making sure
that our clients get great results is VERY important to us, and is reflected
in the fact that we have one of the highest client retention rates in the
business. But please, don't take our word for it, visit TopSEO's
(www.topseos.com) an independent rating site for SEO companies.

And for the party who left this complaint, I would certainly like to speak
to you to determine if you are, indeed, a past client. If so, and if you are
truly and fairly unhappy with services that have been provided to you, I
would gladly make it right. However, as the President of this company, I
have never to my knowledge had a client report feeling "ripped off", let
alone threatened a client with legal action if they expressed that. This allegation is patently false. It is very difficult to describe specifics about our side of a dispute when the author of this post has chosen to remain anonymous...and also strange that the poster appears to have used search engine optimized content within it...leading us to believe that this is actually a competitor posting it.

I truly would welcome you getting in contact with me so that we can ensure
that this is worked out in a mutually beneficial manner. For anyone else reading this that would like references about either myself or my company, feel free to email me at james.lisi@increasevisibility.com.


James A. Lisi
Increase Visibility
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