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I went to their website after clicking on an ad, which advertised a starter kit with 15 refills, for only $4.95 S&H.  When I got to their site, the offer was for 5 refills.  I clicked on the small box at the bottom for details, and saw that they will charge almost $100 to your account if you dont send back unwanted stuff within 14 days, which includes the time it takes for them to send it to you.  Once enrolled, you are charged a monthly fee for refills.  It looked like cost of returning stuff would be consumer's cost to cover.  Looks like a typical "get this free now, just pay S&H", but if you dont read the fine print (most people dont), you are stuck with stuff you may not want, and automatic debits to your account.  If you are not expecting these debits, they could make your account overdraw, which then leads to even more charges.
It is a shame that they are allowed to "con" unsuspecting consumers.

The lesson is, "ALWAYS READ THE FINE PRINT FIRST", or you may get unexpected and unwanted consequences.