Report:
Category: Advertising / Deceptive
World Perfume Scentura, Scentura Creations (hundreds of distributor names) Scentura World Perfume closed down pyramid MLM multi level marketing rip-offs Salt Lake City Utah *EDitor's Comment
*UPDATE Ex-Employee responds ..I 'worked' for 'Scentura Creations' for almost almost a year.
Rebuttal Box
Respond to this report!
Are you an owner, employee or ex-employee with either negative or positive information about the company or individual, or can you provide "insider information" on this company? Victim of this person/company?
Are you also a victim of the same company or individual? Want Justice? File a Rip-off Report, help other consumers to be educated and don´t let them get away with it!Fax:
Salt Lake City, Utah, 84120-1202
U.S.A.
Submitted: 11/30/2002 1:45:02 PM
Modified: 10/14/2008 10:40:50 AMJd
Dallas, TxScentura / World Perfume Several combined articles from the web page that world perfume (probably) closed down and (probably) erased from the web site (10+ pages of info) also about Scentura- PYRAMID scam / scams
Contact Info: notworld_perfume@yahoo.com (until world perfume closes down this account too)
INDEX:
---------------------------
* NEWS ARTICLES ABOUT WORLD PERFUME
*WHY THIS WEBPAGE WAS CREATED WHAT IS WORLD PERFUME /
Scentura? What can I expect from training?
*Pay and benefits
*Are World Perfume and Scentura the same company?
*Description of what happens, Day to Day
*First and second interview
*Keep in mind this about World Perfume and Scentura
*HOW TO SHUT DOWN YOUR LOCAL WORLD PERFUME / Scentura
*How our efforts forced a local world perfume distributor to change their classified advertising
* SCENTURA CREATIONS is a multi-marketing scheme, according to APPELLATE COURT OF ILLINOIS SECOND DISTRICT
* Letter to Tax commission, change for your local Scentura/ World Perfume distributor
*Response to Mr. Christopher Doan's email and chat line message (Mr. Doan is a big distributor of World Perfume)
-
*******NEWS ARTICLES ABOUT WORLD PERFUME*******
News article about World Perfume:
http://www.newsnet5.com/specialassignment/1040015/detail.html
Scentura better business report on one of the distributors
http://dell.hurdmanivr.com/stl/news082002a.html
**************WHY THIS WEBPAGE WAS CREATED
What is World Perfume?
In late October, 2002, I was hired to work for World perfume. I was ecstatic because of the promise of $30,000 to $40,000 a year in a management position. But as I began training, I started to become wary of this company. After five visits to the office, and three days of training, I realized that World Perfume is the most elaborate multi-level marketing, pyramid scheme. World Perfume teaches its employees to blatantly lie to consumers, it lies to its employees, and it has many unethical business practices, bordering on illegal.
I was desperate for a job, and I wasted five business days with this company. I feel betrayed and lied too. I write this article in the hopes that others people will not make the same mistake that I have.
ADMINISTRATIVE ASSISTANT
START NOW New office needs help, will train.
No experience necessary.
Various office positions avail. Call 972-3219.
and
GENERAL OFFICE WANTED:
12 HARD WORKERS To replace 12 who wouldn't.
No exp necessary. 972-3219
(Actual ads appearing in Salt Lake Tribune, Oct-Nov 2000)
General background
This is from information from the first three meetings and the group interview:
World Perfume was began by Mr. Whitworth in Texas. He trained his son John (Johnny) Whitworth to take over the company.
World perfume has 64 offices around the country. The regional office in our area (Salt Lake City) is Dan Long, out of Scottsdale, Arizona.
Most offices are licensed with a different name, chosen by the managers, it is not called World Perfume. For example the Salt Lake City office is called 'Waterfront Design'. The secretary and employees use the secondary name, not World Perfume, in answering phone calls and in initial interviews. Only during the second, group interview does an interviewee find out that the actual business name is 'World Perfume'.
The company, officially named World Perfume, operates in many areas under many different business names to avoid too much bad press. The local company name --such as 'Waterfront Design' in Salt Lake City -- is a name the local distribution manager has decided to use for their operations in a certain area. A quick web search will tell you why. The name 'Waterfront Design' is generic enough to disallow any curious soul to do a search on the name, but search for 'World Perfume' and you will find hundreds of horror stories about this company. These people lie for a living. What they do is at best unethical, and at worst illegal.
From (Scam Information, Scam of the month, substituting the name 'Scentura' for World Perfume, Scentura is almost identical)
Your training manager will state that World perfume sells cologne and perfume 'door to door to businesses'.
The training manager will fail to tell you that the majority of your time is ACTUALLY spent trespassing in Wal Mart, Target, and grocery store parking lots, selling perfume to shoppers as they enter and exit the stores, until you are kicked out by management. This 'door to door to businesses' comprises of 78% of World Perfume's sales.
Police officers DO NOT TOLERATE solicitation on the streets. Business-to-business is a gray area in law enforcement, and if you are found selling on the street, you will be ticketed and possibly arrested. County and City ordinances vary on this topic, and it would do you good to check with the laws of your city. Your office owners need you to make street sales, so they will not warn you about possible consequences.
The training manager will tell you to tell your customers that these colognes and perfumes are original from the company, when they are in fact imitations (World Perfume uses the words 'renditions') In the group interview, I asked the manager of the Salt Lake office, Joe Maner if we were supposed to say these colognes were the originals or imitations, Mr. Maner told the group that we were supposed to tell our customers that these were originals, not imitations, an obvious lie. (I have this response on audio tape.)
Are you angry like me about being scammed by World Perfume? I need help compiling this web page about WPI!
If you would like to help email me!
PLEASE SEND ME THE ALIAS NAME OF WPI IN YOUR CITY. I WILL ADD IT TO THE HOMEPAGE SO WHEN OTHERS IN YOUR AREA SEARCH THE WEB WILL FIND THIS WEBPAGE
******PAY AND BENEFITS *******
What is World Perfume / Scentura?
World Perfume promises every person who is hired that they are being hired as managers of their own office, and that they will make a minimum $30,000 a year, with an average of $40,000.
I have seen many of [multi level marketing schemes], but this is the first time I have actually been flat-out lied to. Not simply 'mislead,' but lied to. I have been promised a management position in charge of 7 to 10 employees with
the (vague) job description of general office management.... This is, of course, a complete untruth. Nothing you have heard so far has been true, and only a person with no moral scruples could even say it is 'technically' true.
This goes beyond the usual intoxicating language that is usually used for these businesses. This should be illegal. From (Scam Information, Scam of the month, covering 'Scentura', a company almost identical to World Perfume )
Everything you have heard thus far is scripted. The phone interview, the first meeting, and the second 'group' interview. Scam tactics such as 'fear of loss' are taught, and used on you to not only hook you in, but to get you excited about being broke for the entire time you are with this office. JOHNNY DID NOT CALL THE OFFICE TO START A CONTEST. This is another scam by the owners to suck as much cash out of you as possible before realizing that you are being taken for a ride.
From fraud chat line
A job with World Perfume is a 100% commission job, after training (from 6 weeks to 13 weeks) they say you can 'choose your own office and World Perfume will pay your first months rent and overhead.' After the first month, you are responsible for all costs, your office, the utilities, advertising, etc. You must also pay the cost of all of your benefits, including health insurance. In the group interview, World Perfume will tell you that the job includes health insurance, but in reality, you find out later, you must pay 100% of this health insurance after the first month.
I estimate, based upon conversations with distributors and our own training, that the retention rate of World Perfume is around 15 to 1. In otherworlds of every 15 people hired, only one will not quit. This estimate is probably conservative and low.
On the first day of training, World Perfume uses these new employees to peddle their perfumes and colognes to family and friends, promising $7 a bottle. They describe this contest as a 'fun contest', to help you through training, but there is pressure to make sales. If this sounds like Avon or Amway, peddling products to your family and friends, and getting a percentage of the sales, that's because it is exactly the same.
From a former employee: 'They charge $27 per bottle. If they have at least 20 people sell 50 bottles every month they would make a net profit of $13,500. Even after the trainees take there cut the company makes a little over $11,000. That is a lot of money to be making a month and if you quit they can hire 20 more people and make more money.'
The crux of the scam is so vital to the business that they even have an acronym for it: FFAR. It stands for Friends, Family and Relatives, and that's who you're supposed to 'practice' selling on. This is the cornerstone of most 'direct marketing' pyramid scams. The newbie salesman must first practice the pitch to his or her parents and grandparents, and since many of them tend to be teenagers or early 20-year-olds, the relatives usually buy something out of pity. This results in a few quick sales for a company that would have never even come close to getting those sales on their products merit alone. That, combined with the sales kit that you usually have to purchase, results in a small but notable profit for the company. After these FFAR sales the vast majority of workers realize that this isn't a real job at all, and quit. Of course, no one cares that you have quit, because you've already made the company a few bucks and there's another sucker just waiting to fill your shoes for the next few weeks.
Now, each individual only makes a few sales, which is why they must recruit people by the score in order to make any real money. That is why they snag people with well-worded ads and flyers aimed directly at the semi-clueless young person hell-bent on making a dent in the business world (or your average Joe looking for a job in my case). Usually, they promise things that they technically can deliver, such as management (you manage yourself)! and pay rates like $20 per hour (which mathematically works out only if you make an insane number of sales per day). In this case, however, they have crossed the line into actually deceiving people. From (Scam Information, Scam of the month, covering 'Scentura', a company almost identical to World Perfume )
You are not paid throughout training, you work on commission only. There are three training periods:
*Sales,
*management, and
*administration.
Even when you are in training as a manager, you only make a percentage of the sales of those newer employees below you. If this sounds like a multi-level, pyramid scheme, that is because it is.
You must sign a two page contract the day before you go door to door to businesses. The document states that you must not reveal World Perfume's training practices. The contract also states that you are a private contractor, and thus World Perfume is not liable for Workman's comp. One trainee asked for a copy of this contract, the manager promised that he would get a copy, but the day I quit, he still had not been given a copy.
Tammy Kukal , the co-manager of the Salt Lake office, and Mr. Maner, was very vague about the contents of this contract. When trainees asked questions Ms. Kukal responded 'Oh yes, I almost forgot to cover that'. They told us that this contract was only for the 'duration of training' and that a 'new contract would be signed when you became an office manager', but the contract had no stated time limit.
HAVE A COPY OF EITHER OF THESE CONTRACTS?
PLEASE EMAIL IT TO ME TO INCLUDE ON THE WEBPAGE.
****Is Scentura and World Perfume the same company? ***
LETTER FROM JOHNNY WHITWORTH, PRESIDENT OF WPI
Hi,
We left Scentura In 1994 . We are not structured like Scentura nor or we multi-level or have any dishonest business practices. If your problem is with a customer in Utah than why are targeting World perfume. We are investigating this further. If you have any questions please fell free to call me at
(972)245-3366.
Thanks,
John Whitworth
P.S. Please post on web site
From the chat line, written by an employee who worked with Scentura for 10 years: 'To the best of my knowledge, World Perfume is run by Johnny Whitworth who once was a VP with Scentura. I don't know if he still runs things or perhaps some of his family does. I also can't comment about the way World Perfume does business because I wouldn't have much first hand knowledge since I spent most of my time working with Scentura Creations. '
I don't work for Johnny or Scentura, but I did work for Scentura, running an office, when Johnny Whitworth left.
Larry did not 'fire' him. The only people Larry could FIRE are people who work for Scentura Creations in Atlanta, GA. People who actually receive a paycheck to answer phones, take orders, ship merchandise from the warehouse, etc.
No one else is an employee of Scentura Creations. If you don't believe me just call them and ask if the owner of the distribution center you're interviewing with or selling for is an employee.
Johnny decided he wanted to be 'Larry' for his own company.
From fraud chat line
Scentura and World Perfume may not be the same company, but they have an almost identical business models:
*Sell perfume in parking lots
*FFAR (friends family and relatives)
*All distributors buy products on consignment
*Same fraudulent advertising
Please see:
http://www.intergov.org/InterGOV_Newspaper/09-09-02/scam_information1_14.htm
**Why does Mr. Whitworth want to distant himself with a company which has the exact same business model?
*** DESCRIPTION OF WHAT HAPPENS, DAY TO DAY**
DESCRIPTION OF WHAT HAPPENS, DAY TO DAY
What is World Perfume?
The below links are from my notes, this section may be dry, but I feel it lends credibility to my report, especially when your trainers do and say the exact same things.
Keep in mind that some of this is from memory and my notes, but the general facts are as stated. If I am not quite sure exactly what was said, I will let mention that I am not sure.
Comments from me will be in (parenthesis) and CAPS.
1st and 2nd (Group) interview
1st day of training
2nd day of training
3rd day of training
*******FIRST AND SECOND INTERVIEW******************
First and Second Interview
Wednesday, October 23, 2002: First Interview
Thursday, October 24, 2002: Second (group) Interview
INTERVIEW Wednesday, October 23, 2002
(I interviewed alone, but some people interviewed in groups of two) Ms. Kukal had me rate myself from a 1 to 10. She also had me list three qualities that describe myself.
GROUP (SECOND INTERVIEW) Thursday, October 24, 2002, 12 PM
The class started late, as we waited Ms. Kukal
(SPSPSPSPSPSPS) made small talk.
Ms. Kukal (SPSPSPSPSPSPS) asked us to write this name down, it was very important: Dan Long, our regional manager, who is out of Scottsdale.
Ms. Kukal said that the company name is 'waterfront design' and the parent company is 'world perfume' John Whitworth is the president, but he goes by the name of Johnny.
Ms. Kukal then said to also write this name down, Mark Larecy. Mark Larcey was a master perfumer, he left his company (Calvin Klein) and wanted to take the scents with him (I believe she said that she left and worked for 'our company'). He was sued by 'Calvin Klein'. The court case went all the way to the supreme court. The supreme court ruled that you cannot patent a scent.
Ms. Kukal then showed us a bottle of an expensive cologne (it had yellow and white stripes), and one bottle of a cheap imitation, which also had yellow and white stripes. She asked us to read the bottle, which said that only the name and design of the box were patented. She pointed out the scent was NOT patented. She then had us read the ingredients in the cheap bottle and the warning. The cheap bottle had butane in it. 'What does butane do?' She asked, 'It catches on fire.'
Ms. Kukal then told us the definition of a 'rendition market' that it is the exact same fragrance, except the consumer does not pay for promotional advertising.
Ms. Kukal then asked us how much contact lenses cost to make each and how much they sell for.
Ms. Kukal then ask how big is the average perfume bottle, around 1 oz. She then explained that World Perfume sells 3.3 and 3.4 oz bottles. Roughly double the amount of what the originals sell.
She then explained the different grades of perfume:
*Au Toilet (forgive my spelling) is French for toilet water, it is the worst grade
*Au Perfumeis the second best grade, and this is what World Perfume sells.
World Perfume sells 150 original fragrances at wholesale.
World Perfume has 1/4 of the worlds market share.
Mr. Maner then went into expansion.
There is East to west coast expansion. There will be 4-5 new offices in the Salt Lake City area in the next 2-6 months.
-Florida: Miami, Tampa, Orlando--future expansion
-Office in Jacksonville
-Office in Atlanta
-Office in Boston
-Possibly future Ohio offices
-Offices in Memphis, Chicago, Milwaukee, St. Louis, and Dallas, all for future
expansion
-Possibly future Houston
-Offices in Colorado
-4 offices are now in Phoenix
-Offices in Sacramento, Las Vegas, and Seattle (several)
-Northern California wants to expand, Southern California wants to
expand.
In Utah, there will be 5 offices: In West Jordan, Sandy,
Holliday/Cottonwood, Wasatch Area, bountiful area
In the future: Provo/Orem area, possibly downtown area.
**Keep in mind this about World Perfume and Scentura*****
For those reading this message board for the first time, you will notice that I have a lot of postings under the name 'world perfume'. I was in training for 5 days, I realized quickly that World Perfume was a scam. I multi-level marketing scam.
No matter what is said on this chat line, please keep in mind these facts, which none of these distributors will argue:
YOU NEVER GET A PAY CHECK
---The job is 100% commission. You will never get a pay check.
SELLING PERFUME IN PARKING LOTS
---You will sell 'door to door' which means selling perfume in parking lots (Christopher Doan, who works for the parent company admitted as much in the posting: http://www.snowcrest.net/writers/
fraud/3231.html)
LIES ABOUT JOB POSITION
-Every distributor's office will advertise in the paper for a position, usually 'office assistant' or 'administrative assistant' when in reality it should be listed as sales. No distributor advertises 'sell perfume in parking lots'
LIES ABOUT BUSINESS LICENCE
-Many distributors will tell the people that are working for them that they don't need a business license to sell perfume on the streets of the city. This is a lie in almost all cities. If you are caught by the police, you will probably be ticketed.
SELL PERFUME TO YOUR FAMILY AND FRIENDS
--Both Scentura and World Perfume have a scam called FFAR (friends family and Relatives) every office does it, because this is how they get a majority of their revenue from new trainees. Your distributor, office manager will get a cut of these sales. This is how they stay afloat. Those above them, will get a percentage of that sale too. If it sounds like a multi-level marketing scheme, that is because it is. You are encouraged to sell perfume to your family and friends.
IMMITATIONS
--Many of the offices will encourage you to lie to customers and your family in saying that these products are authentic products when in fact they are imitations.
INDEPENDANT CONTRACTOR
--Mr. Larry Hahn was a genius. The beauty of the WPI and Scentura pyramid is this:
Every World Perfume and Scentura distributor must sign a “independent contractor license", similar to the “independent contractor license" that trainees sign before they sell in parking lots.
All of the distributors are 'independent contractors' they all use the same deceptive, unethical, and illegal practices, but since they are 'independent contractors' World Perfume is legally immune from prosecution and not responsible for their behavior.
Every time a television station does a report on one of these distributors, the reaction when WPI is called is 'they are independent' and not part of our organization.
(see: http://www.newsnet5.com/specialassignment
/1040015/detail.html for news reports on Scentura and WPI)
So, since these distributors are legally independent contractors, WPI and Scentura keep their names clean with the Better Business Bureau. No matter what these distributors say or do, WPI and Scentura are immune from prosecution.
*****Remember people you ARE NOT getting hired to work in Dallas Texas, you are being hired to work for one of these distributors.********
As a trainee or owner of your own office, since you are legally an 'independent contractor', WPI and Scentura is not legally responsible for any trouble that you get in.
For example, Mr. Maner (the manager of Waterfront design in Salt Lake), and several other WPI distributors, tells their trainees it is not illegal to sell perfume in parking lots without a license. If you get ticketed selling perfume in parking lots, guess who is legally responsible for that ticket? Not the WPI distributor for lying and/or misleading you, you are.
MY INTENTION
My intention? I believe that a person can make a positive difference in this life, even if it is a small one. I am making no money from this. I want others, through the power of the internet, to know how fraudulent these companies are.
World Perfume and Scentura are frauds, using loop holes in the legal system.
This information threatened World Perfume so they asked Yahoo to close my site down. There was no court, my opinion was not asked, Yahoo has a policy of no slanderous WebPages, and I was slandering World Perfume.
On this chat line I have been so many nasty names for trying to bring down this pyramid:
A liar, 'weak shit', a coward.
Do you think that I enjoy this abuse?
Why would I do this except for trying to let people no the real facts?
Am I making money off this, not one penny?
Are the hundreds of people who also complain on this web site about the fraudulent practices of Scentura and World Perfume making one dime from complaining about World Perfume?
WORLD PERFUME REACTS
In the past week Mr. Johnny Whitworth emailed me 8 times. His office help, Christopher Doan emailed me also. Several distributors have also flooded my email. Today I found out that (probably) the headquarters of World Perfume (probably) complained to Yahoo and they closed my site down Why are they doing this?
Because people like YOU, people who realize that they have been lied to and mislead printed out messages like this, and gave it to other people in their training group. This frightened the owners of the pyramid scheme, and forced them to react.
WORLD PERFUMES INTENTION
One word: Money
'Johnny Whitworth....lives in this million and a half dollar home. ' according to the channel 5 Cleveland news report:
http://www.newsnet5.com/specialassi
gnment/1040015/detail.html
These distributors and former distributors want your money. They want to get you in the office and have you sell perfume to your family and friends. They want you to sell perfume on parking lots, with false promises and lies the entire time. They get a percentage of every sale. And if you quit? It doesn't matter, because next week there will be the same group to take your place. These ads you answered to in the newspaper will be in the newspaper for as long as your particular distributor is in business.
WHAT WILL MR. WHITWORTH DO ABOUT THE SLC OFFICE?
Mr. Whitworth, president of Word Perfume said he would 'look into' the allegations about the Salt Lake City Office in an email to me.
Mr. Whitworth's company's 'good name' is being trashed by the Salt Lake City office because of their misleading, illegal, and unethical practices.
Does Mr. Whitworth really care?
Will he stop the distribution of perfume to this distributor?
Today the Salt Lake Office posted the same deceptive ads. Nothing will happen to the Salt Lake Office, because what the Salt Lake City office does is the norm, not the exception. Mr. Whitworth is immune from prosecution from anything the distributors do because every manager MUST sign an 'independent contractor' contact.
NEW WEB PAGE
I am starting to build a new web page about Scentura and World Perfume which will be even better than the first one.
Until that time, please take the time to really read the documents I have written.
WHAT YOU CAN DO
I encouraged people to use the anger and bitterness that they had toward these two companies World Perfume and Scentura, in positive ways, preventing other people from being lied to and mislead. Print of the first two pages of this letter and distribute in your class. Use the information that I have posted in a positive way.
I have a petition below which you can print.
You could have people in your training group sign it, with their names, addresses, and telephone numbers.
This petition would go to your local newspaper that advertised World Perfume or Scentura in their classifieds, complaining about how fraudulent World Perfume or Scentura is.
Scentura and WPI must continue to recruit people to survive. That is the crux of the pyramid scam. If they are barred from advertising, the pyramid collapses, and these distribution centers will shut down.
FLYER
Those who feel mislead and lied to by World Perfume I encourage you to:
*Print off this article and distribute in class
*If you quit already, post this article on the wind shields of cars in the parking lot on the first or second training day every week(the same day the next week)
*If you quit already, you can also stand outside of the parking lot, on the sidewalk and wait until training ends. Hand out this flyer as people stop to turn out of the parking lot on to the street. Have them sign the petition. This is legal under the first amendment, because the sidewalk is a public, not private property.
--Enclose this article if desired, and also a copy of the news article at: http://www.newsnet5.com
/specialassignment
/1040015/detail.html
Those unemployed job hunters who found out that World Perfume or Scentura was a scam and quit or will quit, I wish you all the best of luck in finding a job.
***FLYER TO PASS OUT ABOUT WORLD PERFUME/ SCENTURA ***
If you are in training for
World Perfume (WPI)/Scentura
You need to know this information
In late October, 2002, we were hired to work for World Perfume. We were ecstatic because of the promise of $30,000 to $40,000 a year in a management position. But as we began training, we started to become wary of this company. After five visits to the office, and three days of training, we realized that World Perfume is the most elaborate multi-level marketing, pyramid scheme. World Perfume/Scentura teaches its employees to blatantly lie to consumers, it lies to its employees, and it has many unethical business practices, many illegal. The head office is protected by a large legal loop hole: independent contractor licenses, no matter what your distributor or you do or say (you must sign an independent contractor license too) they are not legally responsible.
****Generic Company Names****
The company, officially named World Perfume/Scentura, operates in many areas under many different business names to avoid too much bad press. The local company name – such as “Waterfront Design" in Salt Lake City – is a name the local distribution manager has decided to use for their operations in a certain area. A quick web search will tell you why. The name “Waterfront Design" is generic enough to disallow any curious soul to do a search on the name, but search for “World Perfume / Scentura" and you will find hundreds of horror stories about this company. These people lie for a living. What they do is at best unethical, and at worst illegal.
Why would a company want to use a different name than their parent company?
This makes no marketing sense unless the parent company has a very bad reputation.
****Your job WILL be selling perfume in parking lots****
Your training manager will state that World Perfume sells cologne and perfume “door to door to businesses." The training manager will fail to tell you that the majority of your time is ACTUALLY spent trespassing in Wal Mart, Target, and grocery store parking lots, selling perfume to shoppers as they enter and exit the stores, until you are kicked out by management. This “door to door to businesses" comprises of 78% of World Perfume's sales.
****Peddle perfume to your family and friends***
The crux of the scam is so vital to the business that they even have an acronym for it: FFAR. It stands for Friends, Family and Relatives, and that's who you're suppose to “practice" selling on. This is the cornerstone of most “direct marketing" pyramid schemes.
The newbie salesman must first practice the pitch to his or her parents and grandparents, and since many of them tend to be teenagers or early 20-year-olds, the relatives usually buy something out of pity. This results in a few quick sales for the company that would have never even come close to getting those sales on their products merit alone. That, combined with the sales kit that you usually have to purchase, results in a small but notable profit for the company. After these FFAR sales the vast majority of workers realize that this isn't a real job at all, and quit. Of course, no one cares that you have quit, because you're already made the company a few bucks and there's another sucker just waiting to fill your shoes for the next few weeks.
****Your future with World Perfume****
Even when you are in training as a manager, you only make a percentage of the sales of those newer employees below you. If this sounds like a multi-level, pyramid scheme, that is because it is. You must sign a two page contract the day before you go door to door to businesses. The document states that you must not reveal World Perfume's training practices. The contract also states that you are a private contractor, and thus World Perfume is not liable for Workman's Comp. One trainee asked for a copy of this contract, the manager promised that he would get a copy, but the day I quit, he still had not been given a copy.
***World Perfume is a break off of Scentura****
Johnny Whitworth admitted in an email that he left Scentura in 1994. They have the same business model. There is several damming news reports on World Perfume and three on Scentura at: World Perfume:
http://www.newsnet5.com/specialassignment/104
0015/detail.html
On Scentura:
'Perfume Jobs Smell Fishy, BBB says'
http://www.theneworleanschannel.com/
no/6onyourside/stories/6onyourside-
20000719-165758.html
These are examples of dozens of newspaper articles on world perfume and/or Scentura.
Scentura was found to be a multi level marketing scheme, not legally entitled to money because it was an illegal scheme in the state of Illinois:
http://www.state.il.us/court/Opinions
/AppellateCourt/2001/2ndDistrict/
September/Html/2000964.htm
This is a very small sample of the vast amount of information about this unethical multi-level marketing scheme.
World Perfume and/or Scentura (probably)recently shut down my site that explained everything in more detail. They also recently (probably) had a chat provider erase hundreds of messages against their company:
http://www.snowcrest.net/writers/fraud.html
Right now, please email me at not_worldperfume@yahoo.com if you have more questions.
Please don't waste the time that I did with these crooks!
Please share this information with your class!
The best way to close this company is to write your local paper and tell them that world perfume/ Scentura is advertising fraudulently. Every week, weekend and week out, these distributors advertise for trainers just like you. If the advertising stops, then the pyramid fails.
This worked for us with the Salt Lake city newspaper's classifieds. The distributor was forced to advertise as: 'sales, fragrances' not for management or office positions, as your classified advertised. If available, sign your name to the petition to send to your local classified paper.
Otherwise, use the back of this paper to write your experiences, sign your name if possible, or attach a letter and mail it to your local classified ads at:
Wow,
Just got off the Salt Lake Tribune web site. Waterfront Design, a distributor of
World Perfume advertises in the Salt Lake Tribune and Deseret News. Was forced
to change their advertising:
*****How my efforts forced world perfume to change their classified advertising********
OLD ADVERTISING:
ADMINISTRATIVE ASSISTANT
START NOW New office needs help, will train.
No experience necessary.
Various office positions avail. Call 972-3219.
and
GENERAL OFFICE WANTED:
12 HARD WORKERS To replace 12 who wouldn't.
No exp necessary. 972-3219
******How our efforts forced a local world perfume distributor to change their classified advertising*******
NEW ADVERTISING AFTER I WROTE A THREE PAGE LETTER TO THE CLASSIFIEDS AND MANY
PEOPLE COMPLAINED TO NEWSPAPER:
MANAGEMENT / Fragrances WANTED: 12 HARD WORKERS To replace 12 who wouldn't. No
exp necessary. 972-3219
AND
MANAGEMENT START NOW Office Mgr. needed for fragrance co., will train. No exp.
necessary. Various office positions avail. Call 972-3219.
Thank you for all of your help people! This office has now been forced to change their advertising thanks to your efforts! This can be replicated in every city that World Perfume or Scentura distributors operate!
*********** SCENTURA CREATIONS is a multi-marketing scheme, according to APPELLATE COURT OF ILLINOIS SECOND DISTRICT *************
Remember World Perfume has the exact same business model.
SITE:
http:/www.state.il.us/court/Opinions
/AppellateCourt/2001/2ndDistrict/
September/Html/2000964.htm
APPELLATE COURT OF ILLINOIS SECOND DISTRICT SCENTURA CREATIONS, INC. court case September 18, 2001
Ruled AGAINST Scentura Creations inc. because it was found to be a multi-level marketing scam.
Scentura ruled by Appellate court to be a multi-level marketing scheme:
'In our view, the consignment contract between plaintiff and defendant is properly characterized as a chain referral sales technique or pyramid sales scheme, which falls within the protection of section 2A of the Act.'
'By virtue of this legislative enactment, the state has determined that the eradication of chain referral sales techniques and pyramid sales schemes is an important interest. Although the power to declare a private contract void as contrary to public policy is to be used sparingly, we may utilize this power when the contract at issue is clearly contrary to the constitution, the statutes, or the decisions of the courts.'
'While defendant contends that the consignment contract falls squarely within the protection of section 2A of the Act, plaintiff contends that the contract cannot be construed as a chain referral agreement or pyramid sales scheme because furnishing names of other consignees is not a condition precedent to defendant's financial gain. Plaintiff also asserts that section 2A of the Consumer Fraud Act does not apply because plaintiff did not 'sell' merchandise, but, instead, it delivered the perfume on consignment. We find plaintiff's asserted distinctions to be unpersuasive and nothing more than an exercise in semantics. '
Defendant said that the:
'plaintiff breached the agreement, that the agreement was not supported by consideration, that plaintiff destroyed evidence, and that the agreement was illusory and unconscionable.'
*****Letter to Tax commission, change for your local Scentura/ World Perfume distributor********
Utah State Tax Commission
210 North 1950 West
Salt Lake City, Utah 84134
Re: Waterfront Design and tax fraud
The office I would like to report:
Waterfront Design (division of World Perfume)
3640 W 2100 S
Salt Lake City, UT 84120-1202
Telephone: 972-3219
Waterfront Design is not collecting income taxes from new trainees.
When my training group of 20 people started for Waterfront Design no tax forms
were filled out.
On the first and second day of training, October 28, 2002, the manager, Joe Maner said we were going to have a “fun contest". Waterfront Design/ World Perfume practices a program called FFAR. FFAR stands for Friends, Family and Relatives. Employees are supposed to 'practice' selling perfume and cologne on family and friends. The newbie salesman must first practice the pitch to his or her friends, parents, and grandparents. Mr. Maner paid all of these trainees $7 per bottle in cash in envelopes. No income taxes were taken out.
On the third day of training, October 30, 2002, Mr. Maner had the trainees sign an independent contractor agreement, explaining that all employees must pay income taxes themselves. Many of these employees that had sold perfume had already quit, and so therefore did not sign an independent contractor license. The turnover rate at this company is over 100%, many new trainees realize that this company is a scam, and quit before signing this independent contractor license.
Waterfront Design/ World Perfume is a multi-level marketing scheme that is dependent on new employees. Every week this contest is repeated.
Please investigate this company.
Thank you,
******response to Mr. Christopher Doan's email and chat line message (Mr. Doan is a big distributor of World Perfume)*************
Mr. Doan,
Your message is well written, eloquent, and logical. Again, I appreciate a good solid counter argument and wish more people wrote articles like this.
First Mr. Doan, I will add your comments to the web page, next to the President of WPI, Johnny Whitworth's.
WORKING FOR WORLD PERFUME:
>>Mr. Doan's message:
'On the main page you state that you were hired to work for World Perfume in late October of 2002. This is a false statement since I work for World Perfume and keep all records of any and all people employed here. You never applied nor were you offered a position here, because nobody has been hired here since April of 2002. I imagine that you meant to state that whatever office you interviewed out of falsely stated that you would be working for World Perfume. If that happened, then that office obviously lied to you, but World Perfume did not. I would appreciate it if you would fix this statement to state the truth. For example, '________ Company told me that they were World Perfume when they really were not. I have no experience with World Perfume, since they are in Dallas, TX and I am here in ___________.'
>>My response:
Mr. Doan, I will change the web page to say a “distributor of World Perfume", because this is technically factual. When I originally wrote this message (as seen on this web page), I took Mr. Maner (the manager of the SLC office) word that Waterfront Designs (the SLC office) was a part of WPI. I may have not heard him correctly, all I heard was Waterfront Design followed by World Perfume. I am quite sure he did not use the words “distributor" though.
In my defense, this seems like a common mistake of people who have worked with WPI. It appears from what I have read, that most people don't know the difference between “the distributor" and “WPI".
Your company provides the product and ultimately has the power over these distributors more than any other organization. If this prevalent confusion troubles your company, your parent firm should make it clear to distributors to relay clearly the company line: that they are NOT World Perfume but an independent distributor. If they do not follow this company line, cut off their distribution, because they are simply misrepresenting your company.
****
In the News 5 in Cleveland WPI article on my web page:
Scents Of Deception: To Buy Or Not To Buy
http://www.newsnet5.com/specialassignment
/1040015/detail.html
The representative of International Management said:
“This is International Management, we're part of a larger company called World Perfume."
Only later does the representative say that:
“It's my company." Regan (reporter): “Oh, it your company."
Rep: “What is World Perfume? They are one of the distributors--is that who supplies you--yes, they are one of my suppliers and I am asking you to leave my office right now."
****
So Waterfront Design appears not to be the ONLY distributor that misleads people into believing they are part of World Perfume. My question Mr. Doan is this:
*Was there any repercussions to International Management in Cleveland for claiming that they were World Perfume and then changing their story?
*Will there be any repercussions to Waterfront Design in claiming that they are World Perfume when in fact legally they are a distributor?
*If Waterfront Design is only a “distributor" why did Mr. Maner, the manager, say that Mr. Johnny Whitworth, President of WPI, had “set aside 3 to 5 million dollars to expand into Utah"?
*Will you cut off the distribution of Mr. Maner for misrepresenting your company in this way?
I know you WILL NOT because these lies that your distributors tell trainees is the norm, not the exception.
I challenge you: If you are so concerned about your company's “good name" then shut down or reprimand severely this distributor.
This will be proof to me and everyone else that reads my web page, that WPI DOES NOT support these fraudulent and misrepresentative actions.
But in adding “distributor of World Perfume" to my web page I will also add the below comments.
This needs to be clarified:
Mr. Larry Hahn was a genius. The beauty of the WPI and Scentura pyramid is this: Every World Perfume and Scentura distributor must sign a “independent contractor license", similar to the “independent contractor license"
that trainees sign before they sell in parking lots.
All of the distributors are 'independent contractors' they all use the same deceptive, unethical, and illegal practices, but since they are 'independent contractors' World Perfume is legally immune from prosecution and not responsible for their behavior.
Every time a television station does a report on one of these distributors, the reaction when WPI is called is 'they are
independent' and not part of our organization. (see: http://www.geocities.com/world_perfume/LINKS.html for news reports on Scentura and WPI)
So, since these distributors are legally independent contractors, WPI and Scentura keep their names clean with the Better Business Bureau. No matter what these distributors say or do, WPI and Scentura are immune from prosecution.
*****Remember people you ARE NOT getting hired to work in Dallas Texas, you are being hired to work for one of these distributors.********
I will also add this:
As a trainee or owner of your own office, since you are legally an 'independent contractor', WPI and Scentura is not legally responsible for any trouble that you get in.
For example, Mr. Maner, and several other WPI distributors, tells their trainees it is not illegal to sell perfume in parking lots without a license. If you get ticketed selling perfume in parking lots, guess who is legally responsible for that ticket? Not the WPI distributor for lying and/or misleading you, you are.
******
>>Mr. Doan's message:
“You state that World Perfume teaches people 'to blatantly lie to consumers,' but you don't clarify what we lie about. You do at one point state that we market our perfumes as originals, and then state that we carry knock-offs. We do carry knock-offs, but we certainly do not lie to people by saying that they are original."
>>My response:
LOCAL OFFICE
Sir, I asked Mr. Maner, manager of Waterfront Designs this question: “When we sell World Perfume cosmetics, do you want us to say it is an original?" He responded “Yes"
In training there was also this very long discussion about how a scent can not be patented. Mrs. Kukal also used the example of corn and how corn in a can from two companies, one more expensive and one less expensive, usually comes from the same field. All of these examples were trying to make us comfortable with saying that World Perfume renditions are originals.
When we went on the street, the word “rendition" was never uttered. When we had role-plays, the word “rendition" was never uttered. We peddled this perfume as ORIGINALS.
NEWSREPORTS
The television news report on my web site states this:
Scents Of Deception: To Buy Or Not To Buy
http://www.newsnet5.com/specialassi
gnment/1040015/detail.html
“Regan (reporter): McCoy claims he convinced women they were buying expensive designer fragrances--the real thing...for the half the price. In fact, they were expensive knock-offs."
“McCoy (perfume peddler): From there, we can make up any lie, any story to make the sale. And if I asked if this is the real thing you say--'its the real thing."
EMAIL MESSAGES
I got an these email messages in response to my web site:
“I just go a run in with 'World Perfume.' I almost bought the perfume and then I thought why isn't it in the original bottle? The women got really upset when I would not buy the perfume. She said they were from Dallas Texas and the only difference between this bottle and the original Cool Water for women is that it will last longer. I am so glad I did not waste the money."
“My name is Heather and I work at a Hooters Restaurant in Rockville, MD. The other night just as I was getting ready to leave work two seemingly nice gentlemen came in and asked me and a friend/co-worker if we would like to buy some perfume. This is not the first time someone has come in, but this is the first time I was actually able to maybe purchase some. My friend and I followed the men outside to their car where they had a TRUNKLOAD of perfume! I was pretty skeptical at first because they were selling us 3 bottles of designer perfume for $65.00. (normally the price of one bottle!) The men then explained to us that they buy the perfume at wholesale and used other big words to try to fool us, and they did. Me and my friend bought 3 bottles each and headed off to out cars. When I got to my car I opened the bottle of Ralph and the perfume was BROWN! It is normally blue at the store! I was pissed! I knew then that I had been scammed! Unfortunately, it's too late now to get my $65.00 back! Do you know if the perfume sold is of the same quality as the actual designer perfume in the stores? Also, I am interested in doing what I can to help you shut these a$$holes down! Please email me back if you can!"
Add these letters to the dozens on the web site.
******
>>Mr. Doan's message:
“We carry original name-brand perfumes as well as knock-offs, and we market them as they are. Renditions are knock-offs, originals are the same name-brands sold at department stores, and we carry both types. We have NEVER made a claim stating that our renditions were 'original name-brands.'
>>My response:
Sir, your distributors are making this claim repeatedly. You are protected by the “independent contractor" license from criminal prosecution. But that does not mean what your distributors are doing are ethical and it does not mean that your distributors are not liable for criminal prosecution.
****
>>Mr. Doan's message:
“You state that World Perfume 'lies to employees.' You do not state how. First of all, you have never dealt with, nor been an employee of, World Perfume, so how would you know what we say to our employees?"
>>My response:
World perfume distributors, this is a legal technicality. Mr. Whitworth, president of World Perfume and all of the people in the office continue to use this legal technicality for all it is worth. But you are ethically just as guilty as these distributors, because you continue to sell to these distributors.
Mr. Doan if these distributors are giving you such a bad reputation, why don't you stop selling them perfume?
I believe the reason why is because all of these distributors practice the same deceitful tactics, and if you stopped selling to all of the deceitful offices, the majority of your income would stop.
*****
>>Mr. Doan's message:
You could state that '_____________ Company' said something to you, but you cannot say that World Perfume did. Sir, I just stated that four distributors of your perfume around the country are practicing illegal and unethical practices. I am sure you are aware of these practices. What are you going to do to stop them.
>>My response:
Mr. Johnny Whitworth assured me in an email yesterday that he will investigate Waterfront Design here in Salt Lake, what has become of this investigation. Will next week, next month, next year, Mr. Maner of Waterfront Design still be advertising these fraudulent ads for “office manager" and administrative assistant in the Salt Lake Tribune? Unless he goes under because I shut him down, or he goes under because he runs out of people to recruit week end and week out (the crux of this pyramid scheme), I bet with 100% absurdity that he will still be marketing your perfume. Because in my opinion, based on ample evidence, every WPI and Scentura office has the same fraudulent pyramid scheme.
****
>>Mr. Doan's message:
“You state that your 'training manager' lied to you by saying that the products are sold 'door-to-door,' and then saying that you would sell at businesses such as 'Wal-Mart, Target,' etc. and in their parking lots. What do you think 'door-to-door' means? It seems to me that they clearly told you how you would be selling, so where is the lie?"
>>My response:
Wow, Mr. Doan, I am going to ad this to the web page. A higher up in the World Perfume Dallas Texas office admitting that their employees do sell perfume in parking lots.
Mr. Doan, are you going to reprimand or stop selling perfume to Mr. Maner because he advertises a position for “office assistant" and “administrative assistant" when in fact his company is selling perfume in parking lots or “door to door" as you call it? You will not reprimand Mr. Maner because every WPI and Scentura office works the same exact way.
Sir what does “door to door" mean? What is the first image you conjure in your mind when you think “door to door" ? Where are the physical “doors" in selling perfume in parking lots come in? Do you knock on the “doors" of people's cars as they leave the parking lot? No, you walk up to people and ask them if they want to buy an original perfume (when it is a fake, or as you call a “rendition") as they are either leaving or walking out of the store.
*Mr. Doan, do most peddlers in cities need a license to sell perfume in parking lots, or as you call it “door to door"?
*****
>>Mr. Doan's message:
“You state that World Perfume uses 'unethical business practice(s).' Again, since you have NO history whatsoever with World Perfume, how would you know what business practices we use? And how do you define a business practice as unethical? Does the BBB not make those deductions?"
>>My response:
FROM ABOVE: (REPEAT /REPEAT / REPEAT / REPEAT / REPEAT) Mr. Larry Hahn was a genius. The beauty of the WPI and Scentura pyramid is this: Every World Perfume and Scentura distributor must sign a “independent contractor license", similar to the “independent contractor license" that trainees sign before they sell in parking lots.
All of the distributors are 'independent contractors' they all use the same deceptive, unethical, and illegal practices, but since they are 'independent contractors' World Perfume is legally immune from prosecution and not responsible for their behavior.
Every time a television station does a report on one of these distributors, the reaction when WPI is called is 'they are independent' and not part of our organization. (see: http://www.geocities.com/world_perfume/LINKS.html for news reports on Scentura and WPI)
So, since these distributors are legally independent contractors, WPI and Scentura keep their names clean with the Better Business Bureau. No matter what these distributors say or do, WPI and Scentura are immune from prosecution.
*****Remember people you ARE NOT getting hired to work in Dallas Texas, you are being hired to work for one of these distributors.********
I will also add this: As a trainee or owner of your own office, since you are legally an 'independent contractor', WPI and Scentura is not legally responsible for any trouble that you get in.
For example, Mr. Maner, and several other WPI distributors, tells their trainees it is not illegal to sell perfume in parking lots without a license. If you get ticketed selling perfume in parking lots, guess who is legally responsible for that ticket? Not the WPI distributor for lying and/or misleading you, you are.
(REPEAT /REPEAT / REPEAT / REPEAT / REPEAT) {{{END}}}}}
>>Mr. Doan's message:
“Are YOU the judge when determining whether a business practice is ethical or not? Please clarify." Good question.
>>My response:
Mr. Doan, who IS qualified to label whether a business practice is ethical or unethical? Is it the news report above that caught your distributor in a lie?
Is it the two women who emailed me and told me that your distributors lied to them and sold them something different than what they thought they were getting?
Is it the angry people, hundreds of them that have taken the time to write this chat line and the thousands that probably haven't? (thousands of messages: http://www.seniors-site.com/fraud/)
Unfortunately, many unethical practices are NOT illegal. So your distributors can post ads like I mentioned on my web page:
http://www.geocities.com/world_perfume/index.html
When there is NO ADMINISTRATIVE ASSISTANT position available and this position will ALWAYS be listed in the paper. There are dozens of examples on my web page of “unethical" documented cases.
You are playing word games again, especially when “unethical" or ethical is relative, unless you have certain religious beliefs which spell out those unethical or ethical do's and don'ts.
Lets turn it around: Who are YOU to judge what is NOT unethical?
>>Mr. Doan's message:
“You state that the 'manager' says the 'colognes are real.' They are. I don't know how to make a 'fake' perfume. I do not wish to sound sarcastic, but does the fake one appear to look like perfume, but has no fragrance? As for being knock-offs, our renditions most definitely are not original name-brand fragrances. But our original
name brand fragrances are 'real', and original name brand fragrances, for that matter."
>>My response:
Mr. Doan are you admitting that your distributors tell customers that they are selling designer labels at discount prices when in reality they are selling something different? Are you justifying their practices?
Mr. Doan, if I were the manager of a grocery store and change the labels of a bargain brand, lets say (to use Ms. Kakul's example) corn, even though it was (according to Ms. Kakul's example above) the same exact corn, and sold it as a higher priced national brand, would this be illegal? Yes, it would.
Your independent distributors are telling people that their brand is a “national brand" when in fact it is a “bargain brand". This is deceptive and illegal.
Mr. Doan you are playing word games again, just as you are with the “independent contractors" not being a part of World Perfume, and the “door to door".
Just like the judges in the lawsuit found against Scentura:
“We find plaintiff's asserted distinctions to be unpersuasive and nothing more than an exercise in semantics. '
This “exercise in semantics" seems to be normal business practices of both World Perfume and Scentura.
*****
(letter continues, but World Perfume (probably) closed the chat line and my web page/email)
…..
Thank You,
Christopher Doan
********************************
*******************************
http://www.theneworleanschannel.com/
no
/6onyourside/stories/
6onyourside-20000719-
165758.html
New Orleans news report on Scentura:
Perfume Jobs Smell Fishy, BBB says
Trainees Promised High Pay, Given Hard Labor
Recent college graduates and teenagers looking for summer jobs need to be aware of one local business that advertises high-paying management positions.
When he responded to a classified ad posted by a company called International Designs, Michael Torres thought he was applying for a good job. But he said the training turned out to be more like hard labor.
'You go out and spend eight hours in the field and you basically made $4,' Torres said.
After interviewing with the company, Torres and about a dozen others were sent out on aggressive sales ventures. With just a list of product names, trainees were told to sell as many products as they could to friends and family.
Another part of the training involved sending the employees to parking lots to approach people and sell perfume using a tactic called 'cover and smother,' 6 On Your Side reporter Stephanie Boswell said.
The trainees made just $2 for every bottle sold, and Torres became suspicious of the job and the product.
'We didn't have these products until the day after we sold them,' he said. 'And then they brought in the different types of cologne and perfumes, and that's when it really caught me. I said 'Wait, this isn't what I was selling to people.''
Scentura Creations of Atlanta manufactures the perfumes. International Designs is one of its distributors. Both stand by the product.
One of Torres' friends, Chris St. Pierre, was not happy with his cologne purchase.
'When I called Scentura in Atlanta, they said they had scent tests,' St. Pierre said. 'Fifty percent (of respondents) say it's the same, and the other 50 percent say it's close. And it's not.'
Torres said he's embarrassed that he sold the product to his friends and wants to put this work experience behind him.
Boswell said this is not the first time that 6 On Your Side has received complaints about Scentura Creations and International Designs, but Scentura said it is not affiliated with the individual distributor.
6 On Your Side was unable to reach the distributor, but the Better Business Bureau warns consumers to beware of high-paying jobs that require little training.
Have a complaint about employment compensation?
The Wage and Hour Board advises people who have not been paid or who have questions about the payment they've received. (504) 589-6171
Or call the 6 On Your Side hotline at (800)416-NEWS.
OTHER ALIASES FOR YOUR LOCAL WORLD PERFUME OR SCENTURA?
Email them to me:
Notworld_perfume@yahoo.com
(KEYWORDS)
KEYWORDS: world perfume WPI worldperfume cologne scam perfume better business
bureau BBB world perfume international Scentura John Whitworth Johnny Whitworth
scams waterfront designs
Cincinnati Design
CHIC ENTERPRISES
WORLD PERFUME COMPANY
WORLD MARKETING &
PROMOTIONS SILVER STONE ENTERPRISE
HORIZON UNLIMITED
D & D ENTERPRISES NEW
DIMENSIONS
International Management Inc
Executive Design
DBA International Marketing
Lakeshore Design
Unlimited Marketing
Centex Enterprises
Bayside Enterprises
Heaven Scent (Scentura)
Executive Design (Chicago)
DBA International Marketing (Kansas City)
World management
Elite marketing
Scentex (Austin)
Apex Distributors (Oklahoma)
Dynasty International, Towson, Maryland (from http://www.ripoffreport.com/reports/ripoff24900.htm )
Scentura Distributor Aliases:
(from DEFUNCT web page now erased off of Google's cache:
http://www.csh.rit.edu/~davek/scentura.html and the currently working:
http://www.intergov.org/InterGOV_Newspaper/09-09-02/scam_information1_14.htm )
International Design Chicago, IL
Atlantic Enterprises New Jersey
Hylcon Riverside, CA
Progressive Designs Jacksonville, FL
Designers International Burmingham, AL
Opportunity Knocks Burmingham, AL
Gateway Management St. Louis, MO
Modern Concepts Houston, TX
Essence Unlimited Garden City, NY
Cream Enterprises Allentown, PA
Platinum Enterprises Long Beach, CA
Meridian Management Ewing, NJ
Commercial Wholesale Salt Lake City, UT
Texas Scents International San Antonio, TX
Titan Wholesale Industries Nashville, TN
Regional Design Indianapolis, IN
Atlantic Promotions Kannappolis, NC
PMA Management West Haven, CT
Designers International Las Vegas, NV
Extreme Enterprises Portage IN
Observe L'Essance Pittsburgh, PA
J&T Enterprises New Jersey
Essence Management St. Petersburg, FL
Utopia Enterprises Sacramento, CA
Divisional Management Noblesville, FL
International Design Lathrup, MI
Austin Concepts Austin, TX
Distribution Company Fresno, CA
PN&B Marketing Charlotte, NC
Phoenix Management Middlesex, NJ
JP&A management Pittsburgh, PA
Divisional Management Noblesville, IN
International Design Southfield, MI
Pheonix Mangement Middlesex, NJ
Ciptiques Management Middle Village, NY
Stellar Essence Salem, OR
Progressive Design Jacksonville FL
Skyline Management Chicago, IL
Odyssey Imports Fresno, CA
Bayside Enterprises Maryland
Texas Scents International (http:/
/www.texasscentsinterna
tional.com/fragrances.html)
Designers International, Inc (http://www.designersinter
nationalinc.com/aboutus.html)
Fragrances By Nat (http://www.fragr
ancesbynat.com/products.html)
jd
salt lake city, Vermont
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Updates & Rebuttals:
- FALSE REPORT Christopher [1/8/2003 2:33:58 PM]
- Excellent work, JD! tim [1/10/2003 9:23:51 PM]
- Scentura and World Perfume Scam If link broken press the “cache" button at google.com Scams Fraud (74 pages); 17 news articles on Scentura [1/11/2003 9:41:27 PM]
- how to shut down the company revised, also more distributor's names [1/11/2003 9:45:06 PM]
- Not bad at all Stephen [1/21/2003 7:28:42 AM]
- *****Hundreds of testimonials and experiences about Scentura from around the world, from people who worked at Scentura up to ten years (65 pages)*** Jd [2/3/2003 12:14:38 PM]
- NOTWORLD_PERFUME CONTRADICTS HIMSELF Josie [2/11/2003 8:07:10 AM]
- World Perfume and Scentura ARE pyramid schemes here is the evidence Jd [2/12/2003 12:27:12 PM]
- What the he## are you talking about? Josie [2/13/2003 9:11:45 AM]
- big difference between an honest mistake; and an obvious fraudulent attempt at distorting the facts Jd [3/17/2003 11:08:12 AM]
- For the love of GOD we sell NAME BRAND ORIGINALS Josie [3/18/2003 7:21:05 AM]
- I suggest that you go back through your notes Hard Hitters 3 [3/24/2003 6:46:23 PM]
- My experience at WORLD PERFUME David [4/2/2003 3:31:04 PM]
- Thank you Dominika [4/8/2003 9:40:08 PM]
- Scentura Creations Really Was A Scam Chris [4/30/2003 6:25:53 AM]
- I'm glad Chris responded Tricia [5/4/2003 8:32:15 AM]
- Updates on: Scanned copy of the immitation perfume list for world perfume------113 pages of testimonies on Scentura and Worldperfume---81 pages of info on world perfume and scentura Jd [5/8/2003 10:44:32 PM]
- You can do it too! Insipring stories of others who have sucessfully closed down Scentura and World perfume offices--5 stories about 7 Scentura and World Perfume offices getting shut down! Jd [5/20/2003 6:11:09 AM]
- Scentura has another name Blade [6/16/2003 4:56:55 PM]
- Liars Liars They are all Liars Tonya [6/23/2003 12:05:12 PM]
- Almost a sucker!!! Janis [6/24/2003 7:38:28 PM]
- Chris Doan and World Perfume: If you are going to be stupid enough to lie, at least be smart enough to keep the story straight. Jd [7/4/2003 11:41:34 AM]
- The distributor I worked for never did anything wrong.I made good money and will go back after I graduate college this spring) Chris [7/9/2003 12:04:41 PM]
- 350 pages of evidence against Scentura and World Perfume Jd [7/26/2003 1:51:36 PM]
- Josephine Villasenor has NOTHING to do with WPI Josie [7/30/2003 11:08:27 AM]
- Josie caught in her own lies and distortions Jd [8/9/2003 2:40:35 PM]
- Quit calling me Villasenor Josie [8/11/2003 6:40:33 AM]
- Don't believe it, Josie doesn't tell the truth, world perfume lies about its product--worked there 2 months ..These people are scam-artists! Kimberlee [9/3/2003 1:30:58 AM]
- Who is Josephine Villasenor? Kent [9/6/2003 10:05:41 PM]
- everything that I have read so far from the original report is exactly what I have experienced with the exception of the two page contract Kiesha [10/2/2003 10:01:17 PM]
- pryamid started in cleveland Kathy [10/3/2003 7:12:18 PM]
- SAME SCAM LOCATED IN FT. LAUDERDALE, FL Mike [10/6/2003 6:49:25 PM]
- WHAT A FARCE!!! Anne [10/12/2003 12:48:54 PM]
- World perfume is a great company. Al [10/19/2003 9:54:31 PM]
- Same ridiculdous distortions, different day--Smoke and mirrors to get new trainees to focus away from the real evidence. Jd [10/20/2003 9:29:28 AM]
- Almost Sucked In! ..would like to thank whoever posted the story Kenneth [10/22/2003 6:15:06 PM]
- I almost got Ripped off but something didn't seem right, thanks to this web site Davina [11/17/2003 12:25:31 PM]
- I was an Executive Owner for Designers Int'L ..They promise you so much stuff and then one day out of nowhere they discide that they dont need you anymore Mike [11/22/2003 7:01:12 PM]
- I KNEW SOMETHING WASNT RIGHT. Mandy [1/30/2004 12:55:48 AM]
- I Hust;ed Perfume in the streets for over a year! Owned my own business, and Unfourtunatly I know WAY too much information about World Perfume RHIANNON [2/10/2004 8:59:21 PM]
- Atlanta Job seekers look out beause they are here. C. [2/16/2004 11:29:28 PM]
- What a joke, DO NOT waste your time and gas Ryan [3/25/2004 1:32:47 AM]
- Scam---I went to jail!! Kimberlee [3/25/2004 8:31:24 PM]
- milwaukee area running under the name of Great Lakes Management Cynthia [4/1/2004 8:56:38 AM]
- How to stop the Scentura Fraud Sheka [5/24/2004 9:31:29 PM]
- WPI IS A RIP OFF...'forget the customer get the money' JOSH [6/26/2004 2:26:15 AM]
- Question about Advert in the Atlanta 'free weekly' Malinda [7/10/2004 10:57:25 PM]
- WORLD PERFUME IS A SCAM AND I PAPERS TO PROVE IT, EVERYTHING IS SCRIPTED!!!!!!!!! Jens [8/2/2004 1:50:54 AM]
- Watch Out Atlanta Brandis [8/20/2004 9:51:10 AM]
- They Have Arrived in Ohio Meladie [9/2/2004 4:46:07 PM]
- THEY'RE IN INDIANAPOLIS Monica [9/8/2004 9:49:04 AM]
- RIchmond, VIrginia Johnny [9/9/2004 2:16:24 PM]
- I worked for a world perfume office for over 3 years! The truth!!!! Cristy [9/9/2004 7:30:10 PM]
- Complete absurdidies: these people's lies are becoming more absurd as the evidence becomes more overwhelming Jd [9/10/2004 9:37:22 PM]
- one person created or used complaint about another company to give you the illusion that there are hundred of complaints. John [9/11/2004 11:42:39 PM]
- No evidence, you are supposed to take the word of one person vs hundreds... Jd [9/12/2004 7:09:46 PM]
- I went to the first and secound interview. Scott [9/23/2004 1:41:54 PM]
- satisfied customer SHANNON [9/24/2004 12:37:45 PM]
- We are not talking about their 'Knock-offs' We are talking.... Scott [9/25/2004 2:43:29 AM]
- I AM THE WIFE OF AN EMPLOYEE!!! RENEE [10/6/2004 12:06:20 AM]
- I too along with many associates were victims of Scentura in Ga. Oni [10/20/2004 8:40:08 AM]
- I NEED EVERYONE!! possibly get them shutdown completly Trevor [10/27/2004 11:43:45 AM]
- An Incredible Job Offer Nadene [11/3/2004 10:29:13 AM]
- Why is this company being tide to a company called world pefume Josh [11/24/2004 7:02:04 PM]
- Scentura lawsuit - company is fraudulently advertising in classifieds Jd [11/25/2004 3:56:54 PM]
- World Perfume has been great for me and my kid. I was a single mom with a dead beat dad and now I have my own place and have self respect. Lisa [12/5/2004 9:11:49 AM]
- SENTURA EXISTS IN MINNESOTA TOO Alisha [12/8/2004 2:21:49 PM]
- I can't believe they are still in business Sally [12/13/2004 6:53:48 PM]
- Some changes in the past 15 years Kip [12/15/2004 3:43:35 AM]
- Don't waste your time!!!!!! Shawna [1/6/2005 8:03:28 AM]
- My response to Johnny Whitworth's lies about Ed Magedson and ripoffreport Jd [1/11/2005 7:43:06 PM]
- New Information The Divisional Management is no longer Jonathan [3/29/2005 6:30:56 AM]
- JOSEPHINE, SKLYINE ADVANCEMENTS, SCENTURA CREATIONS, fraud fraud Secret [5/27/2005 11:25:41 AM]
- This is a rip off Sabrina [9/9/2005 8:19:23 AM]
- I am a victim of the scam Cynthia [1/5/2006 10:40:03 PM]
- Rip-off Report has 151 Entries Found on this dirt bag of a company, why can't they be stopped! Christopher [5/2/2006 1:18:32 PM]
- They're in Mississippi!! BEWARE!! Russ [5/8/2006 12:15:49 PM]
- NEW CHARLESTON OFFICES Cassie [5/10/2006 11:17:06 AM]
- MS Update Russ [5/17/2006 2:15:58 PM]
- They Seem to Be Gone! Russ [5/30/2006 2:50:53 PM]
- I HAD MY 2ND INTERVIEW TODAY! Dante [7/21/2006 1:07:23 AM]
- Just cant believe it - modern concepts in Houston Texas Demitri [8/23/2006 9:54:00 PM]
- Scentura in Long Island New York Mileena [9/29/2006 1:20:15 PM]
- All of this is absolutely true. Jon [11/16/2006 5:27:20 PM]
- *UPLAND CALIFORNIA* FASHION SCENTS/SCENTURA CREATIONS I AM GOING THROUGH THE SAME THING! Steph [12/7/2007 1:04:11 PM]
- You been scamed Cice [12/19/2007 12:09:55 AM]
- Non believers take a look... Millattobeauty06 [3/24/2008 4:35:18 PM]
- For those of you who don't know what to believe Nathan [4/20/2008 2:05:22 PM]
- unlimited fragrance st.louis missouri 314firemedic [5/1/2008 3:11:45 AM]
- I am an ex-employee of World Perfume, North Central Management, and Erika Patterson...this is my story. Martyrprojekt [5/20/2008 9:18:53 PM]
- Scentura is New York City Michael [6/3/2008 10:47:54 AM]
- Scentura is in Portland Oregon Jl White [7/2/2008 3:54:26 AM]
- Cult Jl White [7/2/2008 5:06:50 AM]
- Contact head offices??? Jl White [7/2/2008 5:20:57 AM]
- Universal Enterprise in Maryland Heights, MO Standingup [7/6/2008 1:31:03 PM]
- I 'worked' for 'Scentura Creations' for almost almost a year. Gweedoernie [10/14/2008 9:13:12 AM]
FALSE REPORT
I work for World Perfume,Inc. We are NOT in Salt Lake City. That report is false, that business name DOES NOT EXIST in Utah. That address DOES NOT EXIST in Utah. I am NOT a distributor, I am a simple EMPLOYEE of World Perfume, why do you let this person post false information about me? Why do you allow people to post false information, period?
Excellent work, JD!
JD, I applaud your committment to doing what you can to make things difficult for the perpetrators of this MLM scheme. You have inspired me to investigate some help wanted ads in my local paper, which by the paper's guidelines must offer bona fide employment, not an independent contractor or comission gig (these must be posted under 'business opportunities' or 'sales positions'). Your report was rather lengthy, and I fished out of it what I could, but if you (or the editor) have any more advice as to what we can do in our respective communities to shut down these fraudulent companies (MLMs) please let us know!
Scentura and World Perfume Scam If link broken press the “cache" button at google.com Scams Fraud (74 pages); 17 news articles on Scentura
Scentura and World Perfume Scam If link broken press the “cache" button at google.com Scams Fraud (74 pages); 17 news articles on Scentura
World Perfume and Scentura scam
Current contact Info: notworld_perfume@yahoo.com
Pay special attention to Section 3, “What You Can Do To Shut Down Your Local World Perfume & Scentura" to help others avoid being scammed.
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INDEX:
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SECTION 1:
TELEVISION, MAGAZINE, NEWSPAPER REPORTS (17) AND COURT ORDERS AGAINST WORLD PERFUME AND SCENTURA
* Scentura creations is a multi-marketing scheme, according to appellate
court of Illinois second district (DISTRIBUTORS: Is Scentura or World Perfume headquarters
threatening you with legal action? You can possibly use this court case as legal precedence to
receive judgment in your favor)
* Scents Of Deception: To Buy Or Not To Buy
Cleveland Ohio report on WORLD PERFUME
* Dream Jobs That Turn Out To Be Nightmares
Orlando Florida Television Report
* Denver Post
The victim was walking along West 32nd Avenue near Zuni Street
selling perfume when two men approached her and dragged her into an
alley. They took turns sexually assaulting her, according to a
police report.
*Perfume-Selling Operations Smell Like Scam, Women Say
Cleveland Ohio Newspaper Report
*If it sounds too good to















