• Report: #1058631
Complaint Review:

Ripoff Report | 123college

  • Submitted: Wed, June 12, 2013
  • Updated: Thu, April 16, 2015

  • Reported By: College Help — Alabama
1701 W. Hillsboro Blvd., Suite 303 Deerfield Beach Deerfield Beach, Florida USA

123College.com, Inc. REVIEW: 123College.com, Inc. clients feel safe and confident in doing business with 123College. Dedicated to total client satisfaction, 123College strives to help students succeed without worrying about massive student debt. Commitment to Ripoff Report Corporate Advocacy Business Remediation & Customer Satisfaction Program, a program benefiting consumers, ensuring complete satisfaction & confidence when doing business.
*UPDATE: 123College.com, Inc. recognized by Ripoff Report Verified™ as a safe business service.

REBUTTAL BOX™ | Respond to this Report! | Consumer Comment

What's this?
Corporate Advocacy Program

Show customers why they should trust your business over your competitors...

What's this?
What's this?
Is this
Ripoff Report
About you?
Ripoff Report
A business' first
line of defense
on the Internet.
If your business is
willing to make a
commitment to
customer satisfaction
Click here now..

Does your business have a bad reputation?
Fix it the right way.
Corporate Advocacy Program™

Set the record straight:
Arbitration Program

SEO Reputation Management at its best!

REVIEW UPDATE: June 12 2017: 123College remains committed to increased customer satisfaction and has improved their business practices over the years to better serve their customers. 123College is truly dedicated to making sure their customers are satisfied and that any complaints which do arise are addressed promptly and fairly.

To date, 123College has made good faith efforts to resolve all complaints reported on Ripoff Report. Based on our experience, the member business has proven to be among the top members of the Ripoff Report Corporate Advocacy Business Remediation and Customer Satisfaction Program as a Verified Safe Business™.

Over time and since becoming a member, 123College has remained actively engaged and improving the way they address customer service complaints. As an active and current member of the Ripoff Report Corporate Advocacy Business Remediation and Customer Satisfaction Program we are happy to report that now more than ever 123College remains committed to improving customer satisfaction.

Remember, no company or individual can ever satisfy 100% of the people 100% of the time. There are no products or services that will always be perfect for everyone and even the best companies will receive complaints from time to time. However, by participating in the Corporate Advocacy Program, the member business has made a commitment to working with its customers to resolve complaints quickly and fairly whenever possible.

Please keep in mind that as a consumer you have some responsibilities as well. Success has many definitions that based on your past experiences, current situation and your perceived expectations. Success with any product or service is always based on the proper application and understanding. The fastest car will not run if you never turn the engine on. Look at how you used the product or service that was provided in relation with the instructions that you received. The Corporate Advocacy Business Remediation and Customer Satisfaction Program will help you get your voice heard but please be prepared with documentation and fair representation of your concern, also have an idea of how the company can fix your concern. Can they offer additional services, extend warranties, offer a fair refund or just get you talking with someone that can help. ..let them know and let us know!

*Any consumer not receiving satisfaction from a member of the Corporate Advocacy Program should email us at editor@ripoffreport.com
 123College is Ripoff Report Verified. [continued below]....


Ripoff Report Verified™ .. part of Ripoff Report Corporate Advocacy Business Remediation & Customer Satisfaction Program.A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business..

Ripoff Report Verified™ REVIEW

EDitor's UPDATE: Positive rating and recognition has been given to 123College.com for its full commitment to quality customer service.

Ripoff Report's discussions with 123College.com have uncovered an ongoing dedication by the company to total client satisfaction. This means that clients can expect that the company will work towards finding a mutually satisfactory resolution to any concerns. 123College.com listens carefully to client concerns and sees them as an opportunity to learn from past mistakes and become more efficient as a company in the services offered and the support for those services.

123College.com's principal, Mr. Ronald Jay, shared with us his personal philosophy that building valuable relationships are the heart of the business. As a successful business owner, Mr. Jay feels that listening to his clients ensures service value and quality. By always putting his customers first, Mr. Jay hopes to maintain 123College as a successful enterprise both now and for many years to come. Another top executive, Operations Director Steven Halpern told us that Mr. Jay's personal business philosophy is based on a model that "strives to add value in service, understanding that a successful business model is based on service quality, and personal client care". 123College's Ronald Jay says this, "We are the leading college planning company for helping families understand and truly benefit from the financial aid system. With us, you'll receive comprehensive services and personalized analysis to maximize the student's success and education value. We are a team that goes to bat to save our clients money and minimize student debt, with financial strategies tailored to the family's unique needs.”

One of the things Ripoff Report learned in the course of its review is that typical customer feedback reads, "123College.com really helped us understand our options and showed ways to save money on college costs that we weren't aware of. We are very pleased with the responsive, detail-oriented service. They are serious about meeting commitments, and deliver on their promises.”

123College.com is Ripoff Report Verified
Ripoff Report Verified™ .. part of Ripoff Report Corporate Advocacy Business Remediation & Customer Satisfaction Program.A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business..

The information provided in this report below is based on comments made by Ronald Jay and Deborah Lester during an onsite inspection held by a third party verification company with no biases toward 123 College.com.

123 College.com is a college planning company that works with financial advisors, as well as educates parents and prospective students throughout the process of applying to college. Ronald Jay the President of 123 College.com further explained the companies vision, "we sell a prospecting tool to financial advisers and insurance agents all over the country. They make money two ways with us. We sell a prospecting tool that they pay anywhere from $4,000 to $7,000 for. To get them setup we supply them with seminars. We get them into their local high schools. Basically, the whole business is parents that put dollars into their annuities. Those dollars aren’t accessed against their financial aid formulas so it lowers the parents EFC (Expect Family Contribution) or in other words their out of pocket costs. They sell our service and we do ten things for the family, to the parents for $1495, which the adviser gets $795 and 100% of the product sells commission. The ten things that we do for the family the most important are filling their FAFSA forms, producing a 80 – 90 page bound report that shows them all info on up to six different colleges that their interested in attending. We give them the SAT/ACT software, a pin number for a career assessment and college select program, and we negotiate with the financial aid officer playing school A off against school B, C, and D and three or four other things depending on the client’s needs."

The leads for 123 College.com are obtained in multiple ways, "we have a data base of every financial adviser and insurance agent across the country. We have telemarketers that call them and we do email blasts as well." After the initial contact is made Mr. Jay went into greater detail to explain the sales process of 123 College.com, "normally they are contacted in a seminar that 123 College.com sets up for them. The adviser does a seminar for them. Goes over what is called our promise, our ten points of the service that we provide for the family and we produce a report that shows the family why they should use our service out of the ten points and the insurance or financial adviser has an opportunity to sell their products."


During the onsite interview, Mr. Jay was asked to describe a situation where a client was not satisfied with the level of service they received. Mr. Jay began by assuring future clients, "we try to make everyone as satisfied as we can. I would say 95 percent of our clients are satisfied." He went on to explain that most of the complaints they receive are from the financial advisors and insurance agents who are selling 123 College.com's product. In order to counter this dissatisfaction 123 College.com made new management, quality control, and customer service their priority. Apart of this initiative involved Deborah Lester, the Sales Manager for 123 College.com, taking responsibility for customer service. Ms. Lester further explains by stating, "I’m in quality control as well as assisting Ronald Jay. So every call that comes in I pretty much take each call. I have it recorded actually on one of the phone pads. I make sure that I do follow up. With any issue I notify Ronald Jay immediately and then we get in resolved within 24 hours." This change has been exceptionally positive, "now we’re getting compliments and their saying 'thank you so much' and 'I appreciate that there is always a follow up'." Ms. Lester also makes a point to call each client and ask them about their experience, and if an issue is made known in that conversation she makes to resolve it then and there.

When asked to comment on complaints posted on Ripoff Report's website Mr. Jay informed us that he believes the comments are false, "one guy said that he was an employee and he wasn’t an employee." In regards to the comments Ms. Lester went on to state that past employee's struggled with drug addiction, which lead to a negative work environment, "that was a big problem that we had no control of. We didn’t know that in the beginning now we are implementing drug testing." Ms. Lester went on to assure us that she is heavily involved in the day to day practices of the office, and employee satisfaction is critical, "I manage everybody in our department so when I’m following up they say everything is going along well. The only time there is really a complaint is when they really can't close [a sell], and like I’m even helping them with marketing so that their closing ratio is getting a lot higher."

When asked what type of changes they have made to honor their commitment to make things right with the customer per the request of Ripoff Report, Ms. Lester stated, "Now that I’m involved it’s changed the whole business model. And we haven’t had any complaints since. For about the last eight months since the change." It should also be noted that the past operations manager is no longer with the company, and was cause for lack of proper customer service care.

123 College.com is pleased to be a part of Ripoff Reports Corporate Advocacy Business Remediation and Customer Satisfaction Program. Mr. Jay further explains by stating, "it is only going to help the consumer and it is only going to help us. It’s a good thing hopefully for both parties."


"We are the leading college planning company for helping families understand and truly benefit from the financial aid system. With us, you'll receive comprehensive services and personalized analysis to maximize the student's success and education value. We are a team that goes to bat to save our clients money and minimize student debt, with financial strategies tailored to the family's unique needs."

123College.com's team expressed confidence in their ability to deliver excellent service and support. 123College.com takes employee satisfaction seriously as well. Employee feedback and surveys reveal comments such as this, "123College provides a very positive environment to work. Suggestions for innovation and improvements are encouraged. Mr. Jay is truly concerned about our contribution to the company and providing growth opportunities for us. He takes the time to listen and communicate with employees and clients.”

Ripoff Report was pleased to learn that 123College.com, Inc.'s past and current approach to business is focused on its pledge to total commitment towards client and employee satisfaction.


"Guidance counselors and college financial aid officers are a part of your child’s educational team, and play specific roles in helping him/her get into college. 123 College supplements their efforts and provides services that they often can not. Guidance counselors can help students research schools, get information about the SAT or ACT, and help them with the application process.

However, what is the most financially beneficial way for parents to actually pay for college? And how can they position themselves to receive the most financial aid possible? These are questions that the vast majority of guidance counselors cannot answer. Why, because guidance counselors are great educational professionals, but they are not licensed financial professionals. Guidance counselors can certainly help you fill out forms, but when filing the FAFSA or CSS Profile a financial professional trained in college planning would be able to go beyond that and offer legal strategies that help to maximize financial aid eligibility.

Similarly, financial aid officers can give you information about their specific college and help you fill out forms. However, what school in your chosen area is the best financial choice for your child? This is not a question that financial aid officers often answer. Why, because they may be experts on their school but it is not their job to give students a cost comparison and send them to another school if it happens to be a better financial choice. Financial aid officers work for their schools, whereas our only allegiance is to your family."


"Every year millions of high school graduates look forward to entering a college of their dreams. Often, acceptance letters do not equate to admission. Finances stand in the way of many children attending colleges that have already accepted them. Education, however, is a necessity; it is not a luxury. Financial aid encourages young adults to continue education without worrying about finances all the time.

One of the preliminary prerequisites for obtaining monetary aid for education is the completion of the online FAFSA (Free Application for Student Federal Aid). Filling out the FAFSA is generally a long and tedious process, which 123College handles completely for the family. Tax documentation of the family as well as W2s should be collected prior to FAFSA preparation. This aid form will request every possible financial detail about the parents of the student and the student herself. Federal requirements mandate that this form be completed between January 1 and June 1 of each year, beginning as early as the student’s junior year of high school.

Another step involved in the aid process involves the College Board. A CSS (College Scholarship Service) Profile, also called the Financial Aid Profile, has to be filled out for certain schools and sent to the universities of the students’ choice. Most prestigious schools, such as New York University and Harvard, require the filling out of this profile. Colleges then request any additional information needed via mail.

Again, this is done via the CSS Profile. The College Board sets up an IDOC account for the student. 123College prepares and submits this on behalf of the students. Afterwards, the student can check the status of the materials sent in IDOC. The CSS Profile and IDOC requirements are not easy to fulfill without the type of assistance provided by college planner such as 123College.

Filling out the Free Application for Federal Student Aid form allows a student to be eligible for quite a few kinds of college grants. Grants are financial aid awarded by the federal government. Generally, aid is awarded by the federal government, the state government, private universities, private colleges and public agencies. Also, private companies, corporations and foundations try to partially support a student’s education.

Amongst the college grants that are handed out is the Pell Grant. In one way, one can consider the Pell Grant to have been paid by the citizens of the United States. The amount handed out to each student depends on the student’s financial background, including the income of the student’s family. For the 2012-13 academic year, the maximum amount paid by the Pell Grant was $5,500.

If a student is awarded the Pell Grant and needs further assistance, the Federal Supplemental Educational Opportunity Grant comes into play. This Grant is reserved for the families with the lowest incomes. For students who graduated from high school with honors and have completed at least the first year of college, the Academic Competitiveness (AC) Grant is available. The National Science and Mathematics Access to Retain Talent Grant is awarded to third and fourth year college students who would be unable to otherwise fund their education. It is a degree-specific grant.

Grants do not have to be paid back. However, student loans are required to be paid back. Nonetheless, most of these loans have little interest. The interest is also tax deductible for most people. Work-study is another way to help finance one’s way through college. This is one option that many students of undergraduate programs choose.

Another way to finance education is to apply for college scholarships. Scholarships are available to average students who have other talents, which are not necessarily academic. A GPA of 4.0 is not an absolute necessity for scholarships. Private institutions usually sponsor college scholarships. Philanthropists sponsor them as well. Different kinds of scholarships are available, even those for left-handed students!

The American Rhodes Scholarship is one great example of a scholarship. It chooses 32 intellectuals every year to sponsor. The value of the scholarship is a whopping $30,000. This trust even covers some adequate vacation and traveling costs for the scholars! The student is elected for two to three years.

The Coca Cola Company sponsors a program that allows eligible candidates to apply for 250 four-year scholarships based on achievements. Roughly 2200 students are selected as semi-finalists towards the end of the year from the applicant list. 250 final candidates are chosen. Each of these candidates is guaranteed to receive a minimum of $10,000. After a national selection committee reviews these 250 candidates, 50 special pupils are chosen and awarded $20,000 each.

After the students have filled out and submitted all the aid forms, sometimes the offers they get do not match their hopes or needs. This is when 123College comes into the equation. The main aim of 123college.com is to help all college-aspiring students. This website helps subscribers with preparation for board examinations, choosing a major and college, and minimizing that college expense.

Most importantly, this website helps to maximize aid eligibility. Once again, 123College helps pupils fill out the FAFSA, the CSS Profile and applications for scholarships. At 123College, aid officers cater to each family’s needs individually.

They let each family know about the colleges in their area and in any other part of the country and which school provides the best aid. They review the aid package given to students and send a response via mail to the family within ten business days. If the aid package is above average, the review tells the family how much more the student is getting and congratulates the student. If the aid package is below average, the aid officers fully go to bat for the family by first preparing a letter for the parents’ signature. The letter requests that the college offer aid up to the last penny of the total cost and asks for scholarships and grants too.

Choosing 123College to help with college decisions helps the child massively. The student receives a 75 to 90-page report talking about each and every individual aspect of aid according to income and assets.

For every aspiring college student or high school student’s parent out there, all aspects of financial aid have been explained. Now it is your turn to make the decisions wisely!"


123College.com, Inc. recognizes that complaints posted on Ripoff Report (whether true or not) are issues that need to be addressed, not ignored. If handled correctly, complaints can be valuable learning opportunities. With the feedback generated by Ripoff Report's review, 123College.com has made organizational changes allowing its clients and employees a more streamlined approach to problem resolution and a commitment to a great client experience.

In summary, after our review, which included discussions with Mr. Jay, Ripoff Report is convinced that 123College.com, Inc. is committed to quality delivery of services resulting in total client satisfaction.

Read more about why consumers should feel confident when doing business with a member of Ripoff Report's Corporate Advocacy Business Remediation & Customer Satisfaction Program. Yes, it’s a long name for a program that does a lot for both consumers and businesses alike.

Read about Ripoff Report Corporate Advocacy Business Remediation & Customer Satisfaction Program, a program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business. This program works.

As a matter of policy, when a business becomes a member of the Corporate Advocacy Program they agree to allow Ripoff Report to contact every client who filed a complaint so they can make things right with them. In order to confirm that the complaints were resolved, Ripoff Report is copied on all responses so we can insure that the member business did right by their customer.


123 college Lacking in follow up and good old fashioned customer service Deerfield Beach, Florida Florida

One of the things that should be of the utmost importance is customer service when dealing with people and when trying to grow your business.  Nevertless this isn't the case when dealing with the people here.  First off the owner really only wants you to pay him his money and get on with it. Let me give an example if you were to call them and ask them about their program they'll probably answer your questions and then he'll say something along the lines of when do you want to get started..I good salesmen I guess.  So we bit,  and went along with him, but later decided that we made a mistake and right now financially actually wasn't a good time for us to really do it, so proceeded to call him to cancel.  So we notified Ron J by about the third day via phone and email (which technically is within the boundaries of the time we can contact him especially because the materials haven't arrived yet, and as of now almost a week later we are trying to get our money back and get in touch with him.   So quick to answer when they want your money, but so quick to avoid when you change your mind. .  Till this day no reponses.  And still no refund.  So the moral of the story is if you aren't 100% sure that you wanna go with them, DON'T cause you're not gonna get your money back. I hope that more people out there don't make the same mistake we did. Good luck. 

This report was posted on Ripoff Report on 06/12/2013 01:20 PM and is a permanent record located here: http://www.ripoffreport.com/reports/123college/deerfield-beach-florida-334422/123-college-lacking-in-follow-up-and-good-old-fashioned-customer-service-deerfield-beac-1058631. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.

Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

Click Here to read other Ripoff Reports on Ron J

Search for additional reports

If you would like to see more Rip-off Reports on this company/individual, search here:

Search Tips
Report & Rebuttal
Respond to this report!
What's this?
Also a victim?
What's this?
Repair Your Reputation!
What's this?