Report: #842799

Complaint Review: AquaLiv Inc.

  • Submitted: Wed, February 22, 2012
  • Updated: Wed, February 22, 2012
  • Reported By: Angel Investor — Los Angeles California United States of America
  • AquaLiv Inc.
    3150 Elliott Ave, Suite 105
    Seattle, Washington
    United States of America

AquaLiv Inc. Craig Hoffman Investement Scam, Company tried to get me to invest based on fake science Seattle, Washington

*REBUTTAL Owner of company: This Complaint is a Hoax

*Consumer Comment: Sounds like sour grapes

*General Comment: This report sounds like a hoax to me

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AquaLiv Water is a Scam - Do Not Invest Your Money

A company called AquaLiv incorporated is trying to bilk people into investing in the company based on fake science that they made up. Basically, they claim to put barcodes in water! The company is trying to take people for about $1700 for a water filter that goes under your sink.

The CEO of the company, Craig Hoffman, talks a good game. He claims they came up with a "new" science called Bioinformatics. I almost bought into it! Thankfully I found this post about AquaLiv on Investor's Hub:

(((link redacted)))

When I looked into it, I found out that Bioinformatics is a real field of science, but it has nothing to do with putting barcodes on water! Everything that AquaLiv promotes to potential investors is total bunk.

AquaLiv water is a fruad, if Craig Hoffman contacts you about investing, run the other way! If you have been approached by AquaLiv, report it to the SEC here:

AquaLiv makes all kinds of claims for their water - they even claim it cures AIDS. When the FDA finally gets around to shutting them down, anybody that invested in this scam is going to get screwed!

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This report was posted on Ripoff Report on 02/22/2012 09:22 AM and is a permanent record located here: The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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#1 REBUTTAL Owner of company

This Complaint is a Hoax

AUTHOR: Craig Hoffman - ()

This complaint is a hoax.

Not surprisingly, it was posted just a few days after a competitor who sells electronic water ionizers backed down on a threatened legal action after realizing we have documentation to support all of our claims. The competitor’s location and the location of the complaint match.


Here are the facts:

The author of the complaint claims he was solicited by the company for an investment. As a publicly traded company, anyone can purchase or sell stock at anytime. It is up to investors to perform due diligence on a company or technology and decide whether or not that investment is appropriate for them. The company does not solicit investments or sell stock directly to consumers. Stock is bought and sold on the public markets. (the publicly traded arm of the company has since been acquired by another company)


The author of the complaint claims that one or all of the company’s technologies are a scam. For proof, the complaint author offers a link to an online chat forum discussing penny stocks. Online chat forums are not the place to discuss scientific matters. Even the magazine Popular Science recently terminated online commenting on articles because of internet trolls. The author of the complaint has no proof that one or any of the company’s technologies are a scam.


The author of the complaint claims that the company states that its AquaLiv Water product cures AIDS. This is a lie. AquaLiv Water is a division of a biotech company that has performed research in viral conditions such as HIV and Hepatitis. However, the research did not involve AquaLiv Water and was based on an entirely different technology. Further, the research was performed by scientists in Japan even before the scientists were associated with the company. Even then, no claim of cure was made, but rather that the treatment showed promise as an adjunct therapy and warranted further clinical trials.


The author of the complaint claims that the company states it puts barcodes in water. This statement alone does not make any sense whatsoever and demonstrates that the author does not understand what an analogy is. However, one of the company’s technologies can imprint a fluid medium with wave-based information and affect change in an organism. This was verified by a 3rd party researcher at a major U.S. university.


Bioinformatics is a real field of science, as the author of the complaint reports. However, the company at one time merely stated this would be the most appropriate name for the new field of science it is developing.


The author of the complaint claims that the company makes all sorts of claims about AquaLiv Water and that everything the company states is “total bunk.” In fact, most if not all of the claims about the health benefits of AquaLiv Water available at come from AquaLiv Water drinkers themselves. The company even goes the extra mile by paying a 3rd party service to verify that all AquaLiv Water reviews and testimonials are authentic. Further, the company has been selling AquaLiv Water since 2006 and offers a full 90-Day Unconditional Return Period for all AquaLiv Water products with no restocking fees. Companies offering scam products have not been around for as long and do not have consumer favoring business practices such as these.

Fact: The author of the complaint is not complaining about any of the company’s products, but rather that he was solicited for an investment. However, he offers no proof of being solicited for an investment.



Craig Hoffman, CEO

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#2 Consumer Comment

Sounds like sour grapes

AUTHOR: Gabesgdson - ()

I have done a lot of research into water purification systems for my home.  If one goes to the Aqualiv website one will find a plethora of useful information.  Much of this information is confirmation of what I have found out in other places and readings, and even goes further.

In reading the "Do Not Invest..." Report it sounds like there is something else going on.  Pure sour grapes for whatever reaon, but certainly not the product of AquaLiv.

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#3 General Comment

This report sounds like a hoax to me

AUTHOR: ripofffakes - ()

 Why would you only show quotes around "new"?  I am familiar with this product and think it is great.  When he said that it uses bioinformatics he was refering to water memory.  Ya thats right, water stores information about the world around it and what it comes into contact with.  This product erases all of the information that our poluted world fills water with.  Great product, just because you dont understand doesnt mean you should slam the company.  Or maybe you are just a bad person trying to harm a good company?

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