Report: #927067

Complaint Review: Armstrong Steel

  • Submitted: Tue, August 14, 2012
  • Updated: Wed, October 17, 2012
  • Reported By: Jason (USA) — USA
  • Armstrong Steel
    5889 Greenwood Plaza Blvd # 320
    Greenwood Village, Colorado
    United States of America

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Ripoff Report Verified REVIEW:

EDitors UPDATE: Positive rating and recognition has been given to Armstrong Steel for its commitment to Ripoff Report's Corporate Advocacy Business Remediation & Customer Satisfaction Program and their commitment to excellence in customer service.
Armstrong Steel is Rip-off Report Verified

The information provided in the first part of this report was based on comments made by Ethan Chumley, Eric Beavers and his staff during an On-Site inspection held by a third party verification company with no biases towards the Armstrong Steel Buildings.

Armstrong Steel Buildings (AS) is a company that provides pre-engineered metal buildings for various uses. [continued below]....
..... Their primary market is the private builder or someone that is interested in do-it-yourself projects and smaller markets. They also cater to business owners that are looking to make cost effective decisions without using a dealer or licensed contractor. Additionally, general contractors and dealers use their services to supply to their customers. The buildings they are able to provide can range in use such as agriculture based, animal pens, soccer arenas and complex shop buildings. The company states that the quality of the product is what sets them apart from others. Armstrong Steel provides a pre-galvanized secondary frame that is unique in their market. Their pricing structure allows for customers to be in control of products being used to keep within their budget. AS feels as though they are set apart from others in their industry because of their internal production staff that helps to troubleshoot and revise drawings for consumers in a timely manner.

Working with customers directly is one thing that Armstrong Steel states that the focus on. They work with them to discuss intricate details of what they need, what they anticipate their building to look like and discovering their overall budget. a*s Customer Care department works to make sure that the end consumer understands the process of their purchasing decision and what they can be expecting. During the course of the sale and installation Armstrong Steel states that the customer care and project management departments work closely because they realize this is a huge undertaking for the client. They focus on building the relationship making themselves easily accessible to provide a comfort level for the end consumer.

Once the client and representative from Armstrong Steel have worked together to discover a solution for their need, they work with a project manager for installation of the building. When a subcontractor is used, Armstrong states that they have a development program for a contractor that generally takes two weeks to qualify for. They send out an application to the contractor and have them provide references, portfolios of past jobs and then they are interviewed by a member of the board and sales manager. Subcontractors must display a proficiency of experience and customer service and project managers are involved to ensure installation runs smoothly.

Armstrong Steel states that they are continually concerned with internal processes to improve services. One system that they are currently implementing is providing drawings for customers that are easier to read and understand. In the past, their drawings have been easy for contractors to understand, however, they are focused on communicating details to clients in an easy to read format. This helps to provide information that could avoid costly mistakes. AS states that they want to make sure all processes run even smoother and no one falls through the seams during the purchasing and installation processes.

The company notes that when they have had complaints, it has been because their clients can be anxious in getting the buildings completed right away. They are generally able to handle this by explaining the process to customers and answering technical questions. One instance where a client was upset according to Armstrong Steel was because they did not receive a colored roof or insulation that was expected for their building, although, they did not pay for those services. Their customer service department went back through their notes and discovered where this customer had expressed concerns for those items. They were able to address this issue by providing the colored roof and insulation for that customer at no additional charge which resulted in a satisfied client.

Armstrong states that they do see the benefit in Ripoff Reports Customer Advocacy Program because they are focused on meeting their clients expectations. Through this program, they feel that they are able to address concerns that arise. Every time a problem comes up; they are proactive in handling it and do whatever it takes to ensure it does not happen again. However, the complains on Rip Off Report have come from a former disgruntled employee of Armstrong Steel Buildings and not as a result of their quality of service. The company states that they are able to provide a great service because everyone is well versed in their positions and able to accommodate clients on a daily basis.


Armstrong Steel is a debt free company that recently outgrew its corporate headquarters and relocated to space nearly three times the size. We also uncovered an outstanding delivery rate and customer service that goes above and beyond the standard.

For example, Armstrong Steel still services customers after the building has been delivered. This is not regular practice in the industry as most general steel companies are only interested in making the sale. One customer said, When a few panels showed up the wrong length, Armstrong Steel was so quick about getting new replacement panels on site. It all went smoothly and were glad we chose Armstrong Steel. This is the sign of a company who goes the extra mile to ensure 100% customer satisfaction. Armstrong has an established and ongoing commitment to total client satisfaction. Armstrong Steel goes out of their way to maintain open lines of communication with their clients not only during the design of the building but long after the delivery and sees it as an opportunity to please customers and become more efficient as a company.

A top executive of the company told us that Armstrong Steel is bored and a little disappointed with the way the construction/pre-engineered metal building industry has progressed. Armstrong will continue to respectfully challenge the status quo and will invest in and encourage new ideas. Armstrong aspires to inventing the future and learning from the past. Armstrong values the people that make up their workforce. They are the engine that drives Armstrong every day, nurturing ideas, delivering on promises and turning them into reality. Compassion is an integral part of connecting with and understanding our customers needs. We walk in the shoes of the customers we serve and those with whom we work with everyday. When our contractors, dealers and end-users can accomplish their goals, Armstrong Steel wins. Our long-term success only comes from truly understanding, listening to, and responding to our customers, says Ethan Chumley, President of Armstrong Steel.

Dedicated. Creative. Hard working. Smart. Goal driven. Armstrong Steel attracts and hires only the best and brightest people to help solve construction challenges, convey quality, encourage sustainability, and craft competitive superiority within one of the nations largest, most complex industries. Across the board, Armstrong is an elite team of self-motivated employees. They understand that relationships are critical to helping customers, architects, contractors, and suppliers work together. They have greater expectations of themselves and others and they value integrity by honoring commitments and never compromising on ethics. Trust is earned and preserved through integrity, honesty, and active collaboration with colleagues. Rip Off Report was pleased to learn that at Armstrong Steel, youll find theyre not just inventive in their approach to the metal building industry; they build trust and honor the relationships they forge.

Armstrong Steel takes employee satisfaction seriously as well. Employee feedback and our research and surveys reveal comments such as this: "Armstrong Steel provides a very positive environment to work. Mr. Chumley is always hosting team building events outside of work. Sporting events, camping, fishing, bowling, skiing. You name it, we do it. Were proud to be an active and healthy Colorado company. Management encourages suggestions and improvements. Armstrong Steel provides growth opportunities for all of us and the President and VP of Operations make sure theyre available to take the time to listen and communicate with employees and customers."

Armstrong Steels principal, Mr. Chumley, says the primary reason Armstrong Steel is Americas #1 steel building company is its commitment to customer satisfaction. As a successful businessman, Mr. Chumley feels it is critical to listen to his clients and respond accordingly.

Letter From Armstrong Steels CEO

Dear Armstrong Friends,

Our goal at Armstrong Steel is to provide creative building solutions to turn your construction dreams into reality. Thanks to your loyalty and enthusiasm, Armstrong Steel is the #1 company for pre-engineered metal buildings.

Ever since we started, weve been passionate about developing the highest standards in the pre-engineered metal building industry. We are continuously working on new and better ways to ensure we deliver the easiest building to erect on the market today. Our offerings now include multiple, moderate to high-end accessory and component lines that address all of your building design needs, from precision rolled and pre-punched galvanized girts and purlins, to premium gutter downspout and trim packages that outshine substandard one size fits all packages weve got you covered.

Armstrong Steel is a special place to work. The way we work and act, and what we believe in lends to the culture we are building. We constantly strive to deliver superior quality and outstanding results that make a difference. We are always searching for better ways to care for the people, organizations and communities we serve by putting our customers first and honoring the diversity of talents and insights of our colleagues.

One of our core values is "open & honest communication and we live these key attributes daily by establishing clear, open and ongoing dialogue with positive intent, whether internally or externally. In fact, its your input thats most valuable to us. More than 8,000 customers call our headquarters every month and we receive hundreds of e-mails every day from customers who express interest in placing an order or even just to share their specific feedback.

I am your biggest advocate and invite you to keep sharing your thoughts on our product lines and our company. Please feel free to e-mail me directly at CEO@ARMSTRONGSTEEL.COM. I set time aside daily to read these notes and am continuously amazed to learn about the experiences youve had with our buildings.

Build Strong, Choose Armstrong!


Ethan Chumley President & CEO, Armstrong Steel

Ripoff Report found that Armstrong Steels past and current approach to business is focused on its pledge to total commitment towards client and employee satisfaction.

Armstrong Steel recognizes that complaints posted on Rip-off Report (whether true or not) are issues that need to be addressed, not dismissed. If handled correctly, complaints can be valuable learning opportunities. With the feedback generated by Rip-off Reports Investigation Armstrong Steel has made organizational adjustments allowing its clients and employees a more streamlined approach to problem resolution and a commitment to a great client experience.

In summary, after our investigation, which included discussions with Mr. Chumley and many of his past and current associates, Ripoff Report is convinced that Armstrong is committed to integrity, honesty, and honoring the relationships they forge.

Read more about why consumers should feel confident when doing business with a member of Ripoff Report's Corporate Advocacy Business Remediation & Customer Satisfaction Program. Yes, its a long name for a program that does a lot for both consumers and businesses alike.

Read about Ripoff Report Corporate Advocacy Business Remediation & Customer Satisfaction Program,.. A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business. this program works.


As a matter of policy, when a business becomes a member of the Corporate Advocacy Program they agree to allow Ripoff Report to contact every client who filed a complaint so they can make things right with them. In order to confirm that the complaints were resolved, Ripoff Report is copied on all responses so we can insure that the member business did right by their customer .. Sadly, not one person responded to the complaints.


Armstrong Steel has collected evidence that shows this post and three others created during the same time period are false and not posted by a customer. One company executive stated to Ripoff Report that We have, indeed, been able to determine that the IP addresses used to make these false reports came from two of the ex-employees named in the following lawsuit. AS stated above, Ripoff Report always sends and email to everyone that posted about a member business so the business could make things right with them. The author of the below Report, never responded to Ripoff Report. (Ripoff Report provided identifying information regarding these posts including IP addresses. This is Ripoff Reports policy to do so when the author of a Report does not respond when a company is willing to make things right with their customer.) .. Armstrong then engaged a forensic research firm who determined that these false "complaints" were published by defendants in the following legal action. (Armstrong Steel Corporation v. Michael Geheb, David Nardozzi, Steel City Building Solutions Corporation, Leland O'Day and Uriah Koleski, Arapahoe County District Court, Colorado, Case No. 12 CV 457) .. The defendants in this lawsuit are accused of misappropriating confidential customer information, stealing company documents, and making disparaging statements about Armstrong Steel to clients.

Ripoff Report does not condone people using Ripoff Report in this way. Armstrong Steel is Ripoff Report Verified Any consumer ever having issues with a member of Ripoff Report Corporate Advocacy, Business Remediation and Customer Satisfaction Program should contact us at

Several testimonials of previous clients were taken and can be viewed online at the following LINKS..


================ Armstrong Steel Buildings, Ethan Daniel Chumley Armstrong Steel Corp, Rockwell Steel, Rockwell Steel Buildings, Atlantic Building Systems, Ethan Daniel Chumley, Jan Eric Beavers,, Scam Artists, Con-men, Con Men, Bait and Switch, Not a Manfacturer Greenwood Village, Colorado
I am so glad that there is a site like, Ripoff Report so that we as American can look out for each other.

Consumers have been genuinely hurt by Armstrong Steel. While scam, bait and switch companies like Armstrong Steel are nothing new, the word is now out on criminals Ethan Chumley and Eric Beavers.

Let me say this plainly, Ethan Daniel Chumley and Jan Eric Beavers are bad men. Armstrong Steel is a scam company. You will be sold by a minimum wage employee hoping to earn a little commission on the backend. How do they do this? By not selling you any accessories upon initial purchase. You will be told that your project manager will help you with doors, windows, insulation, framed openings, etc. Some companies have legitimate project managers, Armstrong PMs are relabeled closers. Armstrong PMs are commissioned sales people.

If you do not know the total cost of your project, DO NOT SEND A DIME to anyone. Would you buy a car if the tires, wheels and engine were not included and your sales person would not tell you how much they will be? Would you buy a house with no plumbing, no wires had been run for your electricity and no shingles on the roof and no idea how much those items would cost to purchase and install? Of course not! Would you trust a salesperson or REALTOR that told you, I dont know what that will cost, or you can work that out with Project Management, and just brushed your concerns aside? No, you would not! Unbelievably and sadly Armstrong Steel Buildings and criminal con-men Ethan Daniel Chumley and Jan Eric Beavers use these bait and switch techniques to steal money every day.

Here is how it works. You will be contacted by a sales person from Armstrong Steel. Upon taking your building information the Armstrong salesperson will quote you an incredibly high price, then, will tell you that he/she will see what they can do. Its all about the if you can do this today when the salesperson calls back and gives you what you will betold is an unbelievably low price. You will be told that this deal is not for everyone, just those people who are ready to make a decision, right now. You will be rushed through the deal. You will possibly be given the steel cost is going up line. You may be promised a shipping voucher. You may be offered are bate. You may be promised consolidated freight. You may be told about a cancelled order or a cancelled building (please understand that legitimate steel companies dont have cancelled buildings). Upon you sending your deposit, your file is then sent to an Armstrong Project Manager, this is where you get destroyed. You will be overcharged for everything. Since they already have your money and a signature on a binding contract, you are stuck. You either take delivery on a building with no accessories, or you pay out the nose for the cheapest quality insulation, doors, windows, vents, etc. possible.

By the way, Armstrong has no engineers in house. Armstrongs Chief Estimator is Ethan Chumleys 22 year old girlfriend. Its all smoke and mirrors at Armstrong Steel Buildings.

In this time of economic distress, our familys monies are more important than ever. If you are a contractor or a purchasing agent for a company, your reputation is on the line. There are many many great steel companies out there; Armstrong Steel Buildings is not one of them.

As with most con-men I am sure that Ethan Daniel Chumley and Jan Eric Beavers have an exit strategy. Several ousted/outed steel men that have been exposed as running criminal organizations have moved to their homes and done business on their cell phones. Be on the lookout for the following addresses and phone numbers:

Who am I? I am a victim. I was taken! This is my personal story and I am not alone. How do I know some of these details? I hired a Private Investigator to find these details. He feels that these details are as current as possible.

Who is Ethan Daniel Chumley? Google him. 

If you feel that you have been taken, lied to, taken advantage of do not hesitate to call your local law enforcement, the FBI or the Greenwood Village, CO Police Department.

Again there are many good steel companies out there, Armstrong is not one of them!  
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This report was posted on Ripoff Report on 08/14/2012 10:27 AM and is a permanent record located here: The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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