Over the years, Sivan has invented, created, and manufactured good and products totaling more than a billion dollars in retail value through TV, the internet, and retail stores worldwide. In these pages as the king of infomercials Sivan tells all he knows about how to enter the world of business, and the infomercial industry in particular. Thanks to Sivan's inspirational motivations, creativity, and persistence, characteristic brass, and self taught smarts, you will be inspired to get the most out of your own life and to achieve your goals by applying Sivan's "Whatever It Takes" attitude."
Avi Sivan is one of the nation's top direct response marketers, with hundreds millions of dollars in sales on television, magazines, newspapers, direct mail, in retail stores worldwide and on the internet. His informercials have made IGIA and Epil Stop a household word from coast to coast and around the globe. Sivan is one of the pioneers of the industry and the creator of the name "AS SEEN ON TV" has over twenty years of experience in money-making informercials. Avi Sivan was named as one of the 25 most innovative people in DRTV by Response TV magazine (one of the leading industry journals for Direct Response Television)
WHAT DELIGHTED READERS HAVE TO SAY:
- "Your book, as a pioner of informercials, captured the soul of the industry"
Motti Ben, "TV shop"
- "If you ever hoping to enter the informercial world and success, Sivan's book is a must"
Juli Camber, HSN
Avi Sivan, a former Israeli commando and stunt man, gives new meaning to the expression 'Media Blitz.'
Through an aggressive and expensive combination magazine advertizing, infomercials and direct mail, Sivan has created a marketing machine for his personal-care products, sold under the IGIA brand. " - Jane Applegate
Avi Sivan, Founder
... A Brief Bio
Avi Sivan came to this country 21 years ago, with little more than a dream. Growing up poor, he had no finances or formal education. What he did possess was determination, passion and focus. He created a lifetime of opportunity and endless possibilities. Fueled by a "whatever it takes" attitude as well as an ability to pick products that appeal to consumer, Avi built one of the countries most successful companies in Direct Marketing history and successfully launched IGIA-helath and beauty care products which is ranked one of the countries "Top 15 most recognizable name brands". As one of the industries innovative marketers, Avi's company once again launched another unprecedented success with the Epil-Stop line. Epil Stop is ranked America's #1 hair remover. Against all odds, Avi's company has exceeded even his own expectations, with innovative thinking and unorthodox business philosophy. As a trendsetter he has been acknowledged by his peeers and ranked "One of the Top 25 Innovative people in Direct Response Television".
With Avi Sivan's push and determination to hold on to the company's rankings and achievements, his IGIA, Epilady, As Seen On TV, Epil Stop lones for health and beauty care products, he continously develop new and exciting products, like the patented Ion Hair Dryer that sold billions world wide, that has put the company as a leader in the industry.
And in March 2000, Helen of Troy Ltd. a designer, developer and worldwide marketer of Revlon, Vidal Sassun, Dr. Sholl, brand name personal care products acquired from Sivan and Mr.Ramchandani 55% ownership interest in IGIA.
Nonetheless, the acquisition has been a huge gain for Helen of Troy, as IGIA went from contributing $24 million of revenues and an operating loss in fiscla 2001 to over $108 million in revenues and a healthy #11.9 million in operating profit in fiscal 2002.
Pushed mainly by sales growth at IGIA, Helen of Troy has shown tremendous improvement in the midst of every tough and economic environment. For the financial year ended February 2002, the company grew sales by 24% to $451.2.
One Wall Street analyst said: "We consider Tactica to be the wild card in the Helen of troy story.
"Expose" magazine, with an article that was contributed by Gladson Interactive Servcies and a survey conducted by IRI (I Retailing indiustry) that excludes Wal-Mart data ranked Epil Stop as 3d top deoilatory product in the US.
But with the fewer SKU's, Tactica has virtually the same market share as the other leading marketers. The number reported does not include direct response TV efforts, print and catalogue which are considerable. The $27 million figure only reflects 18% of the market share. All combine make Mr. Sivan's company "Epil Stop" ranked as #1 in its category.
Avi is one of the leading pioneers of the Direct Response Industry. A marketing visionary, Avi has broken all the standard rules of direct response. One of his favorite quotes is "to win without risk is to truimph without glory". If you share this Creto with Avi continue reading on how you can share in his knowledge and innovative thinking that has made him one of the most intriguing rags to riches success stroies this industry has seen.
The Chicago Sun Times: "Sivan has created a marketing machine for the personal care world".
New York, New York