Beezid on line bidding, Internet

on TV my wife seen an advertisment that showed on line bidding for popular items such as TV s notebook computers etc. When you go on line they have you regiter then show you the most popularpackages they have. you have to pay a certain dollar amount for so many bid attempts. We paid 70 dollars and then started to bid on a computer. A few minutes later the phone rings and Beezid was telling us it takes an average of 600 bids to purchase the item , far , far more then what 70 dollars would buy and they will sell us something like so many thousand bids for 500 dollars. We told them no thankyou and that we wanted out and our money back. THEY REFUSED. >>> THIS IS A SCAM and should be illegal.