• Report: #1130064
Complaint Review:


  • Submitted: Tue, March 11, 2014
  • Updated: Wed, March 12, 2014

  • Reported By: PlayedCauseICared — Sausalito California
5969 McLeod Drive Las Vegas, Nevada USA

Britesol Dan Lang, Stacey Lane, Greg Segal Promised to save the world, played on peoples emotions and took millions of dollars from unqualified investors and then disappeared Las Vegas Nevada

*UPDATE Employee: Clarifying

*Author of original report: My advice to the 'Concerned Employee'

*UPDATE Employee: Legitimate Company

*Author of original report: Fed's raid Britesol's Office and Dan/Stacey's Home

*UPDATE EX-employee responds: RipOff Report filed on BriteSol Completely True

*Author of original report: I regret ever meeting these people

*REBUTTAL Owner of company: Untrue RipOff Report filed on BriteSol, Dan Lang, Stacey Lane, and Greg Segal

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Everybody has a soft spot when it comes to making the world a better place. Save the World, Save the children, Save the enviroment. This group of con-artists (Dan Lang, Stacey Lane, Greg Segal) played on these emotions to raise a lot of cash from anybody that would help. I was introduced to this group 3 years ago and gave up my connections,my time and money to help. I liked the idea of making money, but I liked the idea better that we would be doing a good thing for the planet and the future for our children. I was totally conned and brought in close to $1,000,000.00 (One million USD) cash to help them. They immdiately tried to turn my invested friends against me by making up lies that I was sabotaging their efforts. It was that moment I realized they didn't care about anybody, much less the world, and something was not right.

It is now over a year since I was pushed out  and I have found out that all their investors have been left hanging and nobody knows whats going on. They have moved to Mexico and/or China and continue to run their Con. Look out for these people, they are bad bad people. I hear legal action is being taken by a bunch of folks. I wish them luck against this is a slippery bunch. These clowns (Dan and Stacey)even got thier picture with Bill Clinton holding up one of his fake bulbs for a Huffington Post Article (I hear the guy who wrote the article is sueing these guys also). Be careful out their people, if it's too good to be true, it probably is NOT true. What a shame. Britesol shame on you, RippOff Artists!!!!. [continued below]....


This report was posted on Ripoff Report on 03/11/2014 11:42 PM and is a permanent record located here: http://www.ripoffreport.com/reports/britesol/las-vegas-nevada-89120/britesol-dan-lang-stacey-lane-greg-segal-promised-to-save-the-world-played-on-peoples-1130064. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.

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3Author 3Consumer 1Employee/Owner
Updates & Rebuttals

#1 UPDATE Employee


AUTHOR: Concerned employee - ()


I find it difficult to even respond to the baseless accusations that have been made against Britesol in these " Rip Off Reports."  These assertions are slanderous and could not be farther from the truth.

I have worked personally with Dan Lang, Stacey Lane, and Greg Segal since the company’s inception; the owners and attorneys have taken every precaution to ensure that their actions in relation to Britesol are legally sound and that the investors best interests are always put first.

Dan Lang is nothing short of an inspiration, he and his wife Stacey live a non-extravagant life, devoting MOST all of their time and energy to Britesol’s success, in hopes to bring their product to market and help reverse thegreenhouse effects that threaten the world’s wellbeing. 

I work directly alongside Dan and Stacey, who both reside in Las Vegas, Nevada.  I see Dan and Stacey nearly every day, and can attest that neither is in “Mexico and/or China.”  

These attacks are personal, poorly worded and unfortunate.  While the company has been under investigation, all investors have been informed of what has occurred and how the process is proceeding.  Britesol has not been charged with any misconduct and has furnished all information requested by the government.

If any investor is concerned about the comments that have been made in this rip off report, I advise you to contact Britesol and it's duly appointed board of directors and the company will be happy to clarify any misunderstandings that may have arisen as a result of these slanderous and negligent “reports.” 

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#2 Author of original report

My advice to the 'Concerned Employee'

AUTHOR: Over it - ()

I am sure you are a wonderful caring and consious person but you are being conned like the rest of us. The law is catching up with them now so not much more to say here. I will save my details for the case being built. The whole thing saddens me because I really believed and was so psyched to change things. Dan Lang, Stacey Lane and Greg Segal  ... gonna be quite the episode of 'American Greed' ... Better get a good lawyer! 

This is my last post, such a waste of time, I would rather be doing anything else. Rebutt all you want Stacey ... Karmas a b*, buh bye!!!!

p.s. Greg is now running to Thailand to hide ... spineless coward ... 

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#3 UPDATE Employee

Legitimate Company

AUTHOR: nvLED - ()

Dear Disputers,


I find it very difficult to read the personal attacks and opinionated responses made on this “article”. I would never have believed the original writer of this article would post something like this — after sitting with this man and talking like friends on multiple occasions, somewhere around two years ago. This elaborate scheme to attack the founders of BriteSol — at a personal level — is not only effecting the founders, but all of us employees as well. You would not believe how difficult it is to be buying your first home in one hand and worrying about losing everything you had worked towards in the last few years, in the other.


The opinion-based, falsely polluted information that is being said about our company is completely un-factual and contains no structure what so ever. Saying that no work goes on at our company, is so heart wrenching, because of how much work myself and the team have actually put in. I do not believe the ones whom started this “Santa Clause & Easter Bunny hunt”, mean to hurt the staff — but you very much are. We believe in this company. Not because we are “brainwashed” or “sucked in to deep” to see what is in front of our eyes, but because each of us have put in our fair share of work, and done so with our spirits supporting and believing in our American Dream. 


Saying that the founders are acting behind the company (and its investor’s) backs, is forwardly absurd. We are all here, each and every day. If illegal activities were taking place, everyone would know. Believe me, non of us would be working for an illegally-run company.


Every spirit-draining bombarding comment given on this article impacts each and everyone of us. If any word of the remarks said against us had ANY merit — what so ever — the company would have been questioned on multiple occasions and its founders would surly be in jail — which is most certainly not the case. The un-stackable structure of the accusations made against us, have brought this case nowhere but to cycle through the lies said about us, over and over again. Wasting the time, resources and money not only of the city of Las Vegas, but of our company and its investors, as well. 


The company is new, yes. The founders are new to business, yes. The company is based on stealing money from investors, no (most investors are friends and family in fact). For the future readers of this article to know, the people whom attempted to steal, sell, or break down our company are now all coming together. So let me make clear — the people working here, the people whom are building this company up, WILL NOT be deterred by the combining forces of those whom (10+ people you say) wish for us to close our doors (which potentially puts us employees in a very bad position as the work in Las Vegas is very shy) — instead we will stand together, stand strong, and fight for what we know is right. 


You can find us all working, 9-5 every weekday towards our launch goals — and yes, Greg can be found in China with his fiancé, not hiding. Lastly, regarding to the amount of $20K being laundered through the company’s website creation is just more opinionated and un-creditable babble. I personal worked with the web designers and saw the website to its completion. I am still administrating the website to this day, and I am happy to report that an update will be coming very soon. We are also getting very close to the launch of our first luminaire! Which we are all very excited and anxious to unveil!


We have always invited our investors to come and catch up with the company, at any time, right here in Las Vegas — our doors are open. 


It is to our investors, we owe all of our gratitude.



A Concerned Employee
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#4 Author of original report

Fed's raid Britesol's Office and Dan/Stacey's Home

AUTHOR: Just us! - ()

Word on the street..... Britesol's office's and the founders home have been raided by the authorities. What a relief, let the process of exposing their lies begin.

We also heard Gregary Segal, their in house attorney (britesol.com/management-team/) split the country for China 48hrs before the raid. Just when you need an attourney there are none around ...That seems like his style, running and hiding like a little girl leaving everybody to fend for themselves. Pathetic.

I am open to testify ... and I know about 10+ more people that will tell their Britesol betrayal and disapointment stories.

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#5 UPDATE EX-employee responds

RipOff Report filed on BriteSol Completely True

AUTHOR: Anonymous - ()

This report is definately true. Brite sol has been stealing and spending investor money. They can come up with as many excuses as they can to try to say that they are the ones being wronged. But the truth is they are liars and theives and will take anyone down that trys to stand in their way.

In the crazy wifes comment above she called all the investors who they stole from greedy liars who don't want to help the world. She says to check out their website for the truth. The truth is that they are using those websites to launder money by saying it cost $20k to build each website.

And those employees they say that they hired, probably not true either.

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#6 Author of original report

I regret ever meeting these people

AUTHOR: sickntired - ()

The rebuttle filed by the wife on Britesol is exactly the garbage they shovel out on a constant basis. What she has left out is the 50+ people that have worked for this group, in the near past, that have been tapped out or pushed out because the smelled something fishy going on.

Dan Lang and Stacey Lane live well, in a penthouse in Las Vegas, travel first class around the world, shop and spend time in Spa's burning through others peoples hard earned money and generousity. Whe I left they had burned through millions and were crying poor, so her rant about hiring ten (10) new people with investors money is talking about using new scammed money. New suckers, like me and my friends that got suckered in, they will get pushed out soon enough.

I find it funny that I am called greedy --- after donating my time, opening up my home, feeding them, introducing them to my family and friends, never asking for a single dollar in pay, never asking for a single dollar back on close to 6 figures in expenses and bringing them close to a million dollars (of which I never took a finders fee or a nickel of)of support. If you call that Greedy you might want to pick up a dictionary. Idiot!

I just want people to watch out for this group of self serving confidance men(and woman) and not get duped like a bunch of us did. 

Sorry for the poor grammer and punctuation. I am tired of thinking about this crap and will not waste another minute correcting my report. I think my point is clear.

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#7 REBUTTAL Owner of company

Untrue RipOff Report filed on BriteSol, Dan Lang, Stacey Lane, and Greg Segal

AUTHOR: BriteSol - ()

BriteSol has been attacked on RipOff Report, and so has it's Cofounders, Dan Lang and Stacey Lane, along side BriteSol's General Counsel, Greg Segal. The company is in good and active standing, has hired approx. 10 employees with the funds they have raised, and is forging to market with several business dealings in the works. Investors are never turned away and are invited to ask whatever questions they may have. As all are aware, it takes time and incredible energy and stanima to reach the goal's that BriteSol has set. It is honorable that the Cofounders are pledging the lion share of their future profits to the help of the planet and all species. it is unforunate when outsiders (BriteSol does not believe that this report was written by a true investor) let their jealousy, greed, regret, or other negative characteristics get in the way of something so positive for the world. Shame on these types of people who work against the success of a blossoming company. All are encouraged to navigate the website and see for oneself all that BriteSol has accomplished. To my knowledge I know no other "investor" other than the Cofounders who have raised such money. There is no credibility in the RipOff Report against BriteSol.

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